Willy Chavarria's Adidas World Cup collection launches exclusively through ai-powered shopping. June 12, 2026 Designer Willy Chavarria aims to give fans a fun, frictionless way to shop his new Adidas World Cup collection through an AI-powered agentic storefront powered by Swap. In simple terms, Swap Storefront is a user-friendly ecommerce infrastructure that gives consumers an easy, interactive way to browse and buy products using AI chat rather than traditional e-commerce. Instead of navigating menus or search bars on a traditional website, shoppers tell an intelligent assistant what products they're interested in, then have the agent find options. The AI agent also offers users personalized recommendations of matching items, builds outfits on a personalized avatar in real-time, and lets them check out seamlessly. The designer's World Cup collection with Adidas - the first major fashion exclusive to launch on the Swap platform - reimagines football-inspired design through a contemporary lens, drawing from the legacy of the Mexican National Team and incorporating Chavarria's personal exploration of identity, heritage, and belonging. "We are excited to be able to bring Willy Chavarria to our customers as the business continues to grow on a global scale," says Chavarria, CEO and creative director. "A key pillar of our brand is the feeling of connectedness with our community, and Swap will change the way consumers around the world are able to interact with us. This level of access reaches areas where we may not have a physical presence yet, and we're grateful to be working with a platform that puts the power of brand experience and client interaction back in our hands rather than diluting or complicating the process." The release reflects a trend among footwear and apparel brands toward AI-powered shopping that feels more experiential and less transactional. Those qualities made the approach a good fit for a launch like Chavarria's latest, which emphasizes community and culture. Since Swap launched Storefront in May, the platform has demonstrated conversion rates twice as strong as traditional ecommerce and seen a 20 percent reduction in returns compared to traditional e-commerce purchases. Swap data suggests that the technology also reduces cart abandonment significantly. "Major drops deserve more than a static product page. We built Swap Storefront for brands that see commerce as an experience, not just a transaction," says Sam Atkinson, co-founder and CEO of Swap. "Willy Chavarria chose Swap Storefront because he wanted a launch experience that felt premium, interactive, and seamless from discovery through checkout. Being selected as the exclusive launch partner for this collaboration is a major milestone for our platform and a strong validation of where online retail is headed." The post Willy Chavarria's Adidas World Cup collection launches exclusively through ai-powered shopping appeared first on footwear plus magazine.

The Friedkin Group International has invested in Swap's $100 million Series C round, led by DST Global with participation from ICONIQ Growth, BNVT Capital and Cherry Ventures. London-based Swap is valued at an undisclosed amount. Founded in 2022, Swap provides a unified back-office operating system for e-commerce, replacing multiple point solutions for returns, shipping, cross-border commerce, taxes, insurance and inventory with a single platform that launches in 24 hours. The company has grown annual recurring revenue substantially and now serves over 600 brands, including Superdry. The funding will support US market expansion, enterprise customer acquisition and development of agentic commerce capabilities. The Friedkin Group will provide customer introductions across its retail portfolio and leverage its Texas network as Swap scales from its new Austin base.