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About Swayable
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
51-200
Company Stage
Seed
Total Funding
$260K
Headquarters
San Francisco, California
Founded
2017
Overview
Swayable provides a pre-testing platform that measures ad and message effectiveness before launch. It uses randomized controlled trials and data science to isolate the persuasive impact of each asset and analyzes custom audience segments, gathering insights from thousands of participants within about 24 hours. Major brands like Airbnb, Amazon, Meta, Paramount, T-Mobile, and Uber rely on it to save money and improve communications by identifying what works best. As a public benefit corporation, its goal is to help brands optimize ads and messages with truthful reporting and measurable results.
Simplify's Take
What believers are saying
- CEO James Slezak joins ARF Board of Trustees for 2026, boosting industry influence.
- Tyler Montague appointed VP of Customer & Research Success, enhancing client support.
- Swayable Tracker monitors real-time public opinion with custom audience segmentation.
What critics are saying
- Metaphor Systems delivers synthetic testing 10x faster, commoditizing Swayable's RCT edge.
- OpenAI's AdSim integrates persuasion prediction into ChatGPT Enterprise, bypassing Swayable.
- Google DV360 mandates AI optimization, slashing third-party testing demand from T-Mobile.
What makes Swayable unique
- Swayable uses RCT methodology with machine learning for precise ad persuasion measurement.
- Platform delivers insights from thousands of participants within 24 hours.
- Public benefit corporation committed to effective truth-telling in communications.
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Funding
Total Funding
$260k
Below
Industry Average
Funded Over
2 Rounds
Y CombinatorIndustry standards
Benefits
Health Insurance
Paid Vacation
401(k) Retirement Plan
Equity Options
Professional Development Budget
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -3%2 year growth
↓ -3%James Slezak, CEO of Swayable, has been appointed to the Advertising Research Foundation Board of Trustees for 2026. The ARF, founded in 1936, comprises over 400 top advertisers, agencies and research firms, and trustees guide its mission to advance scientific practice in advertising and marketing. Swayable is a creative pre-testing platform that uses randomised controlled trials and machine learning to measure messaging impact. The company, founded by Slezak in 2018, serves major brands including Amazon, Airbnb, T-Mobile, DoorDash and Paramount. Slezak holds a PhD in experimental physics from Cornell University and previously served in senior roles at The New York Times and McKinsey & Company. He currently serves on the World Economic Forum's Global Future Council on Information Integrity.
Tyler Montague joins Swayable as Vice President of Customer & research Success.
Swayable is Hiring for 9 Jobs on Simplify!
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About Swayable
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
51-200
Company Stage
Seed
Total Funding
$260K
Headquarters
San Francisco, California
Founded
2017
Swayable is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today