Overview

Swiftly provides a technology platform that offers solutions for retailers, both in physical stores and online. Its main focus is to connect retailers with customers throughout the shopping experience using mobile solutions. By leveraging insights and first-party data, Swiftly helps businesses understand customer behavior and spending habits, allowing them to personalize their offerings. This approach not only enhances customer satisfaction but also helps retailers tap into the retail media revenue market, which is worth $100 billion. Unlike many competitors, Swiftly combines analytics and customer connection tools in one platform, making it easier for retailers to compete with larger industry players. The company's goal is to empower retailers to maximize their revenue and improve their market position.

Simplify's Take

What believers are saying

• Swiftly's partnership with UNFI expands its reach in the grocery sector.
• In-app video ads enhance brand engagement through dynamic content.
• Recent $100 million funding boosts growth and opportunities for Swiftly.

What critics are saying

• Federal lawsuit alleging discrimination could harm Swiftly's reputation.
• In-app video ads may face backlash if not user-friendly.
• Leadership changes might disrupt operations or unsettle partnerships.

What makes Swiftly unique

• Swiftly offers digital tools used by large chains to smaller retailers.
• The platform provides personalized deals and tracks consumer behavior for retailers.
• Swiftly's technology-first approach taps into the $100 billion retail media revenue market.

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Funding

Total Funding

$215.6M

Above

Industry Average

Funded Over

3 Rounds

$100,000,000

Series C

Sep 2022

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$100M

View all funding stages