Overview

Swiftly provides a technology platform that offers solutions for retailers, both in physical stores and online. Its main product connects retailers with customers throughout the shopping experience by developing mobile solutions that facilitate in-store and online purchases. Swiftly uses data and insights to help businesses understand customer behavior and spending habits, allowing them to personalize their offerings and improve customer satisfaction. This data-driven approach sets Swiftly apart from competitors, as it focuses on maximizing retail media revenue and enhancing the overall shopping experience. The company's goal is to empower retailers to effectively compete with larger industry players and increase their revenue.

Simplify's Take

What believers are saying

• Swiftly's partnership with UNFI expands its reach in the grocery sector.
• In-app video ads enhance brand engagement through dynamic content.
• Recent $100 million funding boosts growth and opportunities for Swiftly.

What critics are saying

• Federal lawsuit alleging discrimination could harm Swiftly's reputation.
• In-app video ads may face backlash if not user-friendly.
• Leadership changes might disrupt operations or unsettle partnerships.

What makes Swiftly unique

• Swiftly offers digital tools used by large chains to smaller retailers.
• The platform provides personalized deals and tracks consumer behavior for retailers.
• Swiftly's technology-first approach taps into the $100 billion retail media revenue market.

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Funding

Total Funding

$215.6M

Above

Industry Average

Funded Over

3 Rounds

$100,000,000

Series C

Sep 2022

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$100M

View all funding stages