Overview

Swiftly provides technology solutions for retailers, helping them compete in the retail and e-commerce market. The platform connects retailers with customers through mobile solutions that enhance both in-store and online shopping experiences. By utilizing first-party data and insights, Swiftly enables businesses to access the retail media revenue market, which is worth $100 billion. The company also offers analytics services that help retailers understand customer behavior and spending habits, allowing for personalized offerings that improve customer satisfaction and increase revenue. With recent funding of $100 million, Swiftly aims to accelerate its growth and expand opportunities for retailers, positioning itself as a significant player in the retail industry.

Simplify's Take

What believers are saying

• Swiftly's partnership with UNFI expands its reach in the grocery sector.
• In-app video ads enhance brand engagement through dynamic content.
• Recent $100 million funding boosts growth and opportunities for Swiftly.

What critics are saying

• Federal lawsuit alleging discrimination could harm Swiftly's reputation.
• In-app video ads may face backlash if not user-friendly.
• Leadership changes might disrupt operations or unsettle partnerships.

What makes Swiftly unique

• Swiftly offers digital tools used by large chains to smaller retailers.
• The platform provides personalized deals and tracks consumer behavior for retailers.
• Swiftly's technology-first approach taps into the $100 billion retail media revenue market.

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Funding

Total Funding

$215.6M

Above

Industry Average

Funded Over

3 Rounds

$100,000,000

Series C

Sep 2022

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$100M

View all funding stages