Swiftly partners with Vistar Media to augment its omnichannel reach with digital out of home. New collaboration integrates Vistar's programmatic DOOH with Swiftly's retail media platform, enabling retailers and brands to target and influence shoppers across digital and physical environments and measure real-world sales SEATTLE-(BUSINESS WIRE)-Swiftly, a leading retail technology platform, today announced a strategic partnership with Vistar Media, the programmatic leader in digital out-of-home (DOOH) advertising. The collaboration expands Swiftly's omnichannel capabilities, offering retailers and CPG brands a powerful new way to reach shoppers across digital, mobile, and physical environments while measuring how advertising influences real-world purchases. As retail media continues to grow, brands are looking for ways to connect with shoppers closer to the point of sale and prove that their campaigns drive actual revenue. By combining Swiftly's digital media platform with Vistar's programmatic DOOH network, the partnership allows advertisers to run coordinated campaigns across digital and physical touchpoints, helping brands stay connected with shoppers throughout the path to purchase. Vistar Media operates the largest independent DOOH marketplace in the U.S., with access to more than 1.1 million screens including digital billboards at transit stations, airports, shopping mall screens, and major in-store media aggregators in the grocery and convenience retail locations. Through the integration, campaigns activated through Swiftly's retail media platform and Audience Optimizer(TM) can extend to these screens using the same audience targeting and campaign controls used for digital retail media, allowing brands to reach high-intent shoppers across multiple environments from a single campaign. Following each campaign, Swiftly measures performance using retailer-provided transaction data to show how media exposure influences in-store purchases. This closed-loop measurement gives brands and retailers a clearer view of return on ad spend and helps validate the effectiveness of omnichannel retail media campaigns. "Retailers and CPGs want retail media to deliver more than impressions. They want proof that campaigns drive sales," said Rob Foley, SVP of Partnerships at Swiftly. "By integrating Vistar's DOOH network with Swiftly's retail media platform, we can help advertisers reach shoppers at key moments along the path to purchase and connect those impressions directly to store transactions. This gives both retailers and brands greater confidence in where they invest their media dollars." The integration also gives retailers the ability to expand their retail media offerings without adding new systems or complexity. Campaigns can be targeted to specific stores, regions, or shopper audiences, allowing brands to reach consumers during the critical decision-making stage while creating new revenue opportunities for retailers through additional media inventory. "At Vistar, our mission is to help brands and retailers harness the power of out-of-home in smarter, data-driven ways," said Dave Rivera, VP, Channel Partnerships, Vistar Media. "By partnering with Swiftly, we're bringing the scale and precision of DOOH directly into the retail media ecosystem, empowering CPG marketers to extend the impact of their campaigns all the way to the shelf." The new capability is live and available today. Retailers and brands can immediately begin incorporating DOOH into Swiftly-powered retail media campaigns, adding a high-impact channel that complements digital circulars, loyalty promotions, and in-app advertising. By extending retail media beyond owned digital properties and into the physical world, Swiftly continues to help retailers compete with larger chains while giving brands more effective ways to reach shoppers and drive measurable growth. About Swiftly Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly empowers brick-and-mortar retailers to build stronger relationships with their shoppers and the brands they carry. With its digital suite, Business Wire, Inc. provide retailers with the technology that engages and delights their shoppers, while enabling brands to reach those shoppers with the personalized content that drives purchases. Trusted by hundreds of iconic brands, Swiftly is leveling the retail playing field and giving retailers the tools they need to compete in today's crowded marketplace. For more information, please visit www.swiftly.com About Vistar Media Vistar Media is the home of out-of-home (OOH). Business Wire, Inc. provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media - from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results. As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software. Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH - pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com More News From Swiftly SEATTLE-( BUSINESS WIRE )-Swiftly, a leading provider of retail technology and tools, today announced a new partnership with Merchants Distributors (MDI), a leading wholesale grocery distributor, to enhance digital capabilities for their network of independent retailers. Through the partnership, Swiftly will power best-in-class web, digital circular, and offsite digital circular amplification. In addition, MDI will leverage Swiftly's newly launched SmartCircular(TM) solution, enabling its retailer... SEATTLE-( BUSINESS WIRE )-Swiftly, a leading provider of retail technology and retail media solutions, today announced a partnership with Giant Eagle, one of the nation's largest food and pharmacy retailers, to bring Swiftly's industry-leading Alcohol Cashback program to market. The collaboration marks a significant step forward in modernizing alcohol promotions and creating expanded opportunities for growth across the retail value chain. Giant Eagle selected Swiftly's Alcohol Cashback program... SEATTLE-( BUSINESS WIRE )-Swiftly(R), a leading retail technology platform, today announced the launch of SmartCircular(TM), a new AI-powered digital circular experience that helps grocers turn their weekly circular into a measurable performance marketing channel. SmartCircular(TM) makes it easy to convert existing circular PDFs into an interactive shopper experience that drives engagement, builds the shopping list, and helps connect promotions to outcomes. The circular has long served as the commercia... Swiftly. Release Versions

Swiftly, MDI bringing digital circular, AI targeting to independent grocers. Share via: Swiftly has partnered with Merchants Distributors (MDI), a Hickory, N.C.-based wholesale grocery distributor, to expand digital capabilities across MDI's network of more than 600 independent retailers in the Southeast. Under the agreement, MDI retailers will gain access to three Swiftly products - a modern retail website platform, SmartCircular for digitizing the weekly circular experience and Audience Optimizer, an AI-powered tool for targeting product offers across digital channels. The rollout begins in early 2026 with phased deployments. Modernizing weekly circular. SmartCircular is designed to connect weekly promotions more to shopper behavior and in-store results. For independent grocers that may not yet have a full e-commerce operation, Swiftly's web and circular tools offer an entry point into digital retail without requiring a platform overhaul. Mary Kellmanson, SVP of marketing at MDI, said the partnership addresses both ends of the digital spectrum among its retailer base. "Swiftly's website and digital circular capabilities allow us to offer a modern digital presence for retailers who may not have e-commerce, while seamlessly integrating with existing ecommerce platforms where applicable," Kellmanson said. "Just as importantly, this partnership expands our digital toolkit in ways that support measurable sales growth inside the store." AI targeting for independent operators. Audience Optimizer uses first-party data and campaign measurement to help retailers identify lapsed shoppers, increase trip frequency and drive incremental basket growth. The tool is designed to slot into MDI's marketing portfolio rather than replace it. Swiftly CFO Keith Kirk said the platform was built with the operational realities of independent grocers in mind. "As independent grocers navigate a rapidly evolving digital landscape, having the right mix of foundational tools and targeted capabilities is essential," Kirk said. "We're proud to support MDI and its retailers with flexible technology that strengthens their digital presence and helps translate shopper engagement into meaningful store results." For more merchant Distributors news, view our merchant Distributors news page. The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967,... More by Shelby Team Your email address will not be published. Required fields are marked *

Swiftly, a retail technology provider, has partnered with Merchants Distributors (MDI), a wholesale grocery distributor, to enhance digital capabilities for MDI's network of independent retailers. The partnership will provide best-in-class web, digital circular and offsite digital circular amplification services. MDI retailers will gain access to Swiftly's SmartCircular solution to modernise weekly circular experiences and connect promotions to shopper engagement. They will also use Audience Optimizer, an AI-powered tool that enables targeted product offers across digital channels using first-party data and campaign measurement. The integrated platform aims to help independent grocers build omnichannel strategies by connecting digital engagement to in-store performance, supporting measurable sales growth whilst strengthening customer experience for retailers with or without existing e-commerce platforms.