Overview
Swimply operates a marketplace that connects private pool owners with people who want to rent pools by the hour. Pool owners list pools with location, amenities, and hourly rates, while renters browse listings, reserve time slots, and enjoy a private pool experience. The company earns revenue by taking a commission from each booking, and it also sells branded gear. Its goal is to broaden access to private pools, provide a convenient and private leisure option in urban areas, and grow the pool-sharing marketplace by connecting owners with renters for on-demand pool use.
Work here?Claim your company
Simplify's take
What believers are saying
- Swimply reported 275,000 reservations in 2026, up 50% year over year.
- January 2026 funding and February 2026 Series B headlines signal investor support.
- Pickleball, tennis, and homes widen inventory beyond pools, lifting booking frequency.
What critics are saying
- Rockland County subpoena fights in October 2026 threaten records, fines, and copycat enforcement.
- Minnesota Supreme Court and Wisconsin DATCP disputes recast listings as public pools.
- If neighbors keep reporting midnight parties, municipalities can choke supply and licensing within months.
What makes Swimply unique
- Swimply owns the private-pool-by-the-hour niche, with 15,000+ pools across 150+ cities.
- Its 2026 host release adds Daisy AI pricing, direct booking links, and monitors.
- Summer Pass 2026 targets repeat local demand, not vacation travel, reducing reliance on tourism.
Help us improve and share your feedback! Did you find this helpful?