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Overview
Swimply matches pool owners with people who want to rent private pools by the hour. Owners list pools with location, amenities and hourly rates, while renters browse, book online, and the platform handles payments and support; the company earns a commission from each booking and also sells branded apparel. It differentiates itself by offering private, customizable pool spaces—often in urban areas where access is limited—instead of public facilities or standard vacation rentals. Its goal is to broaden access to private pools, provide a safe, convenient, and personalized leisure experience, and grow the marketplace by connecting owners with renters for on-demand pool use.
About Swimply
Industries
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Early VC
Total Funding
$51M
Headquarters
Los Angeles, California
Founded
2018
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Simplify's Take
What believers are saying
- Swimply raised $10 million from Norwest Venture Partners in March 2026.
- Summer Pass 2026 monetizes families and frequent swimmers before peak season.
- Direct Booking Link reduces fees to 10%, encouraging host acquisition and retention.
What critics are saying
- Hamilton banned backyard pool rentals; September 2026 investigations target listed Swimply properties.
- Cranston parties tied to Swimply trigger neighbor backlash, police calls, and permit crackdowns.
- A municipal regulatory backlash can choke supply and kill Swimply's marketplace liquidity.
What makes Swimply unique
- Swimply spans 15,000+ pools and courts across U.S., Canada, Australia in 2026.
- Its 2026 Pro tab and Direct Booking Link help hosts build repeat demand.
- Swimply Summer Pass 2026 bundles fee-free bookings, credits, and member-only pools.
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Funding
Total Funding
$51M
Above
Industry Average
Funded Over
3 Rounds
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -5%2 year growth
↓ -11%The site Swimply.com is a hidden gem of pool rentals, courts, backyards and other convenient spaces by the hour.
According to Callow, Swimply is looking at plans to introduce its full-home rental offering to other markets beyond Los Angeles in the near future, as well as expanding its other core rental services into other domestic and international markets.
Swimply launched a "Good Neighbor" policy in 2020 that instructs hosts to coordinate with neighbors and allows neighbors to report hosts if they or their guests violate the platform's community rules.
How it works: Swimply, which launched as a pool-sharing platform, has expanded its Airbnb-like service to other backyard amenities, including pickleball courts.
Since October 2020, Swimply has raised $62.8 million in funding.
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About Swimply
Industries
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Early VC
Total Funding
$51M
Headquarters
Los Angeles, California
Founded
2018
There are no jobs for Swimply right now.
Find jobs on Simplify and start your career today