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Symbl.ai

Developer-focused PaaS for conversation intelligence

Overview

Symbl.ai offers a Platform-as-a-Service that provides APIs and low-code tools to analyze unstructured conversation data from audio, video, and text. It supports real-time speech-to-text, speaker diarization, sentiment analysis, and automatic summaries with action items, powered by its Nebula LLM trained on conversational data. The platform targets developers and pricing is usage-based, enabling customers to embed conversation intelligence into apps for sales coaching, customer support automation, and compliance monitoring. In May 2025, Symbl.ai was acquired by Invoca, with leadership roles shifting to Invoca’s AI products and engineering teams.

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About Symbl.ai

Simplify's Rating
Why Symbl.ai is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

11-50

Company Stage

Series A

Total Funding

$23.6M

Headquarters

Seattle, WA

Founded

2018

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Simplify's take

What believers are saying

  • Invoca said Symbl-driven roadmap changes would start in second-half 2025 and continue through 2026.
  • Invoca launched Nico and ChatGPT Ads integrations in 2026, signaling active AI monetization.
  • Symbl's contextual AI strengthens Invoca's contact-center product against rivals like Five9 and NICE.

What critics are saying

  • Standalone Symbl.ai endpoints were decommissioned by August 2026, ending developer-platform revenue.
  • Invoca now controls roadmap, so Symbl's product identity risks disappearing inside revenue software.
  • If Invoca deprioritizes Symbl's models, the acquired technology becomes an existentially stranded asset.

What makes Symbl.ai unique

  • Symbl.ai built real-time conversation models trained on human dialogue, not generic web text.
  • Invoca says Symbl powers agentic voice, SMS, and contact-center workflows since May 2025.
  • Toshish Jawale built Symbl's patents and Nebula, strengthening Invoca's AI engineering bench.

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Funding

Total Funding

$23.6M

Meets

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$17M
$30M

Benefits

  • Health Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Professional Development Budget
  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave
  • Remote Work Options

Growth & Insights and Company News

6 month growth

-7%

1 year growth

0%

2 year growth

-7%
PR Newswire
Jun 17th, 2025
Invoca Appoints Bhavin Merchant As Svp Of Corporate Development To Accelerate Growth And New Market Expansion

Fresh from the Symbl.ai acquisition, Merchant will lead MA and corporate investments to deepen Invoca's leadership in revenue execution.SANTA BARBARA, Calif., June 17, 2025 /PRNewswire/ -- Invoca, the AI-leader in revenue execution platforms, has appointed Bhavin Merchant as Senior Vice President of Corporate Development. Building on Invoca's recent acquisition of Symbl, Merchant will lead growth initiatives that include mergers and acquisitions, corporate investments, and new market expansion to drive continued growth and solidify Invoca's position as the category leader in revenue execution. As AI fundamentally reshapes how businesses connect with customers, from marketing and commerce to contact center operations, companies are seeking guidance to navigate this transformation. Merchant will help Invoca identify and pursue strategic growth opportunities across new markets, building on the enhanced AI capabilities the company gained through its recent integration of Symbl.ai's advanced conversational AI technology. Together, these strategic moves strengthen Invoca's ability to lead brands through the evolution from traditional digital experiences to AI-driven revenue execution

MarTech Series
May 28th, 2025
Invoca Acquires Symbl.ai for AI Growth

Invoca has announced a definitive agreement to acquire Symbl.ai, enhancing its AI-driven revenue execution platform. This acquisition will integrate new agentic AI capabilities to orchestrate the buying experience across digital, voice, and messaging channels, helping revenue teams connect every step of the buyer journey for efficient revenue growth.

AI Magazine
May 28th, 2025
Invoca Acquires Symbl.ai, Empowering Brands to Orchestrate the Buyer Journey With Agentic AI

Invoca acquires Symbl.ai, empowering brands to orchestrate the buyer journey with agentic AI.

GeekWire
Dec 27th, 2024
Seattle Venture Capital Firm Flying Fish Raising New ‘Opportunity Fund’

Flying Fish managing partners, from left: Geoff Harris, Heather Redman, and Frank Chang. (Flying Fish Photo)Flying Fish is looking for new opportunities.The Seattle-based venture capital firm is raising money for a new “Flying Fish Opportunity Fund I,” according to a new SEC filing. The firm declined to comment when reached by GeekWire on Thursday.Flying Fish launched in 2017 with a thesis focused on AI, machine learning, and robotics. It initially focused on startups across the Pacific Northwest but broadened its geographic reach to Canada and elsewhere after raising $70 million for its second fund in 2022.The “Opportunity Fund” could indicate that Flying Fish wants more capital to make follow-on investments in existing portfolio companies. It’s listed as a $25 million offering on the filing. Flying Fish raised $37 million for its first fund in 2018.A separate SEC filing in July revealed that Flying Fish is raising for a third fund

GeekWire
Jul 19th, 2024
Filing Indicates New Fund For Seattle Venture Capital Firm Flying Fish

GeekWire’s in-depth startup coverage tells the stories of the Pacific Northwest entrepreneurial scene.Flying Fish managing partners, from left: Geoff Harris, Heather Redman, and Frank Chang. (Flying Fish Photo)Flying Fish, the Seattle-based venture capital firm founded in 2016, is raising a new fund.GeekWire spotted a new SEC filing on Friday revealing “Flying Fish Fund III.”The firm declined to comment in response to an inquiry.Flying Fish raised $70 million for its second fund in 2022, and raised $37 million for its first fund. It invests in early stage machine learning, AI, and robotics startups. The firm initially backed companies based in the Pacific Northwest but expanded its geographic reach after raising the second fund.“We still have a major emphasis here in our own backyard, and are big believers in this ecosystem,” Heather Redman, managing partner at Flying Fish, said at a Technology Alliance event in Seattle in June.The Flying Fish portfolio includes Symbl.ai, Vouched, Phaidra, Orbital Materials, TrojAI, Groundlight AI, Clarity, and other startups.“We tend to invest in things that are very highly centered around AI and require a lot of AI expertise,” Redman said during a panel discussion in Bellevue last month.Flying Fish invests in AI startups that build both platform technologies and vertical applications. It is also eyeing startups developing apps and services around reinforcement learning, according to Redman’s comments at the Technology Alliance event.AI startups are gobbling a big chunk of funding these days, raising nearly a third of all dollars during the second quarter, according to CBInsights.Venture capital firms, meanwhile, are raising far less money for their own funds compared to the 2021-22 boom times, driven in part by a lack of startup exits in recent years.The fundraising environment for venture capital firms “has become increasingly competitive,” wrote Ginger Chambless, head of research for commercial banking at JP Morgan, in a recent PitchBook-NVCA report.“LPs are becoming more selective, focusing on funds with a strong track record, clear differentiation, and robust value-add strategies,” Chambless wrote.A number of other Seattle-area venture firms have raised new funds over the past three years, including Madrona, Fuse, PSL Ventures, Trilogy Equity Partners, Founders’ Co-op, Unlock Venture Partners, and Graham & Walker.Flying Fish is led by Redman along with fellow managing partners Geoff Harris and Frank Chang.The Washington state Department of Commerce recently announced that it is participating as a Flying Fish investor through its Washington Small Business Credit Initiative

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