TRIC Robotics

TRIC Robotics

Autonomous UV-C strawberry pest control

Overview

TRIC Robotics offers an automated, chemical-free pest control service for strawberry farms. Its autonomous UV-C robot travels through fields, applying a specific wavelength of light to treat pathogens without harming plants or the environment. The system operates by self-navigating the fields and delivering targeted treatment, provided as a deploy-and-operate service rather than selling equipment. The goal is to create a more sustainable and predictable future for agriculture by reducing chemical use and helping growers manage pests on-site.

About TRIC Robotics

Simplify's Rating
Why TRIC Robotics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Industrial & Manufacturing

Company Size

11-50

Company Stage

Seed

Total Funding

$7.4M

Headquarters

Newark, New Jersey

Founded

2017

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Simplify's Take

What believers are saying

  • In August 2026, TRIC said it treated 1,500 California strawberry acres.
  • TRIC's 2026 site says 15 robots operate commercially, up from nine in 2025.
  • Seed funding and expansion toward Oxnard and Watsonville support fleet growth.

What critics are saying

  • UV-C treats mites and fungi, but not motile insects, limiting stand-alone efficacy.
  • TRIC remains concentrated in strawberries, so one bad California season hurts growth.
  • If maintenance-heavy robots fail nightly, growers revert to cheaper chemical programs.

What makes TRIC Robotics unique

  • Nighttime UV-C and bug-vacuum robots replace sprays on strawberry fields.
  • Robots-as-a-service removes farmer capex and fits nightly farm downtime.
  • USDA-backed research and peer-reviewed results support mite and fungus control.

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Funding

Total Funding

$7.4M

Above

Industry Average

Funded Over

5 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$5.5M
TRIC Robotics

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Profit Sharing

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

6%
RoboPhil
Jul 24th, 2025
Robot Revolution in Farming - TRIC Robotics Raises $5.5M to Eliminate Pesticides with UV Tech!

TRIC Robotics has just raised $5.5 million in seed funding to tackle one of farming's biggest challenges - pest and disease control - without relying on harmful chemicals.

News Directory
Jul 23rd, 2025
TRIC Robotics Secures Seed Funding for AgTech

TRIC Robotics has closed its seed funding round to advance its agricultural robots, which offer sustainable pest and disease control. The company's autonomous robots use AI and sensors for early threat detection and precise treatment application, reducing pesticide use and providing 24/7 crop monitoring. The funding will enhance R&D, manufacturing, and scalability, reflecting strong investor confidence in TRIC Robotics' innovative solutions for the agricultural sector.

WTWH Media LLC
Jul 23rd, 2025
TRIC Robotics secures $5.5M for pest control

TRIC Robotics has raised $5.5 million in seed funding to expand its autonomous robots for pest and plant disease control, starting with strawberries. The company's robots use ultraviolet light and vacuum technology to reduce pesticide use by up to 70% without harming the environment. The funding will help TRIC Robotics grow its team and expand its capabilities and regions. The company offers its technology as a service, providing data-driven insights and real-time field analytics.

Delaware Sustainable Chemistry Alliance
Apr 1st, 2025
Tric Robotics Wins DTIP Grant

Tric Robotics, a Newark startup that has designed a robot to autonomously treat strawberry crops with UVC light instead of pesticides, has won the state's Delaware Technical Innovation Program (DTIP) grant.

California Office of the Small Business Advocate
Apr 1st, 2025
TRIC Robotics

State of California

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