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Overview
TRIC Robotics offers an automated, chemical-free pest control service for strawberry farms. Its autonomous UV-C robot travels through fields, applying a specific wavelength of light to treat pathogens without harming plants or the environment. The system operates by self-navigating the fields and delivering targeted treatment, provided as a deploy-and-operate service rather than selling equipment. The goal is to create a more sustainable and predictable future for agriculture by reducing chemical use and helping growers manage pests on-site.
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Simplify's Take
What believers are saying
- In August 2026, TRIC said it treated 1,500 California strawberry acres.
- TRIC's 2026 site says 15 robots operate commercially, up from nine in 2025.
- Seed funding and expansion toward Oxnard and Watsonville support fleet growth.
What critics are saying
- UV-C treats mites and fungi, but not motile insects, limiting stand-alone efficacy.
- TRIC remains concentrated in strawberries, so one bad California season hurts growth.
- If maintenance-heavy robots fail nightly, growers revert to cheaper chemical programs.
What makes TRIC Robotics unique
- Nighttime UV-C and bug-vacuum robots replace sprays on strawberry fields.
- Robots-as-a-service removes farmer capex and fits nightly farm downtime.
- USDA-backed research and peer-reviewed results support mite and fungus control.
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