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Overview
TVision Insights provides a SaaS platform that collects second-by-second, person-level data on what people watch and how they watch it, including attention to both linear TV and streaming content. The data is gathered across devices and apps and delivered to clients via subscriptions, helping marketers, networks, and developers measure viewer engagement and optimize ad placements and content strategies. Unlike traditional TV ratings, TVision focuses on real-world viewability and attention to deliver actionable insights in real time. The company aims to establish a universal measurement standard for video and to help clients improve advertising ROI by understanding campaign performance and audience behavior across screens.
About TVision
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$54.3M
Headquarters
New York City, New York
Founded
2014
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Simplify's Take
What believers are saying
- Viant agreed April 15, 2026 to buy TVision for $40 million.
- OpenX launched attention targeting with TVision on April 23, 2026.
- Flow Capital added a $1.5 million follow-on loan for working capital.
What critics are saying
- Viant's acquisition closes TVision's independence and likely relocates jobs into Irvine.
- Nielsen's August 14, 2026 appeal and remaining suits keep legal costs high.
- After closing, Viant can absorb TVision and shut its standalone brand quickly.
What makes TVision unique
- TVision's 5,000-household panel delivers second-by-second, person-level attention data rivals lack.
- Viant's April 15, 2026 acquisition validates TVision's attention layer inside CTV buying.
- OpenX and xpln.ai use TVision signals for real-time and cross-channel attention products.
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Funding
Total Funding
$54.3M
Meets
Industry Average
Funded Over
9 Rounds
Benefits
Health, dental, vision, & FSA/HSA
401k
Disability & life insurance
Flexbile PTO
Paid parental leave
Remote-friendly work environment
Peer recognition programs
Learning & development support
Pre-tax transit & phone reimbursement
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -1%Patent Case Summaries | week ending august 14, 2026. LinkedIn Facebook X Our Patent Case Summaries provide a weekly summary of the precedential patent-related opinions issued by the Court of Appeals for the Federal Circuit and the opinions designated precedential or informative by the Patent Trial and Appeal Board. The Nielsen co. (US), LLC v. TVision Insights, inc. No. 2025-1371 (Fed. Cir. (PTAB) Aug. 14, 2026). Opinion by Dyk, joined by Reyna and Bissoon (sitting by designation). TVision Insights filed an IPR petition challenging a patent owned by Nielsen directed to methods and devices for measuring and identifying an audience of a media presentation device such as a television. The Patent Trial and Appeal Board instituted review and found all challenged claims unpatentable as obvious in view of two prior-art combinations, both of which involved the "Tian" reference. TVision's petition asserted that Tian is in the same field of endeavor as the challenged patent. In response, Nielsen disputed that Tian was analogous art, arguing that Tian was neither in the same field of endeavor nor reasonably pertinent to the challenged patent. The Board's final written decision concluded that Tian was reasonably pertinent analogous art. Nielsen appealed, raising several challenges. To begin, Nielsen contended that the Board violated the Administrative Procedure Act (APA) in concluding that Tian was reasonably pertinent because the petition argued only that Tian was in the same field of endeavor as the challenged patent, not that Tian's teachings were reasonably pertinent. The Federal Circuit saw no error and no APA violation for three independent reasons. First, the Federal Circuit explained that "while the same-field and reasonably pertinent theories are separate tests," it has "cautioned against an unduly rigid view of the analogous art framework and explained that the evidence and analysis relating to the field of endeavor and reasonably pertinent prongs may overlap." "There is also no requirement for a petitioner's analogous-art theory to be made expressly; such a theory may be implicit in the petition." Second, the Federal Circuit ruled that Nielsen "was not deprived of the opportunity to address reasonable pertinence" and had responded to TVision's petition "by addressing both the field-of-endeavor and reasonably pertinent prongs." Third, the court noted that "the judicial review provision of the APA includes a harmless error rule," which applied here because Nielsen conceded it identified no evidence or arguments that it was deprived of the opportunity to present. Thus, the Federal Circuit held that the Board did not violate the APA. The Federal Circuit next addressed the merits of the Board's conclusion that Tian was reasonably pertinent analogous art as well as the Board's findings of obviousness based on the grounds of unpatentability involving Tian. For both, the Federal Circuit determined that substantial evidence supported the Board's findings. Thus, the Federal Circuit affirmed the findings of unpatentability. Dental Monitoring SAS v. Align technology, inc. No. 2025-1752 (Fed. Cir. (PTAB) Aug. 10, 2026). Opinion by Lourie, joined by Schall and Taranto. Dental Monitoring owns a patent directed to a method for acquiring and analyzing an image of a dental arch of a patient using a deep learning device. Align filed an IPR petition challenging the claims of the patent. The Patent Trial and Appeal Board determined that the challenged claims were unpatentable as obvious over the combination of three prior art references, including the "Carrier" reference. As part of its analysis, the Board found that the effective filing date of the challenged patent fell between the filing date of Carrier's provisional application and the filing date of Carrier's non-provisional application. Thus, whether Carrier qualified as prior art depended on whether it was entitled to the filing date of its provisional application. The Board found that Carrier qualified as prior art because Carrier's provisional application described the subject matter on which the petition relied. Dental Monitoring appealed. The Federal Circuit vacated the Board's decision and remanded. The court explained that the central dispute on appeal centered on whether Carrier is prior art under 35 U.S.C. § 102(d)(2). Specifically, the parties disputed whether Carrier's provisional application needed to provide written description support for one of Carrier's published claims for Carrier to obtain the benefit of its provisional date, or whether Carrier needed only to comply with certain "ministerial" requirements. The Federal Circuit analyzed the statutory framework for § 102(d)(2) and then turned to whether Carrier satisfied the statutory requirements. The court determined that "the plain language of §§ 102(d)(2) and 119(e)(1) resolves the parties' dispute by conditioning entitlement to an earlier prior art date on compliance with § 112(a)." The court ruled that § 102(d) "incorporates that substantive requirement." The Federal Circuit also ruled that its reading "is further supported by Congress's use of the phase 'entitled to claim a right of priority' in § 102(d)(2)." That language, the Federal Circuit explained, "naturally refers to substantive entitlement under § 119, not merely the procedural act of claiming priority." Therefore, "an applicant becomes 'entitled to claim priority' only by satisfying the statutory prerequisites, including § 112's written description requirement." The Federal Circuit thus vacated the Board's decision. The Federal Circuit also decided to remand rather than reverse because the Board had not determined "whether the Carrier provisional provides sufficient written description support for Carrier." The Federal Circuit determined that "the Board must make such factual findings, and thus remand is the most appropriate route."
Viant, a public adtech company, has agreed to acquire TVision for $40 million, comprising $22.5 million in cash and $17.5 million in stock. The deal enables Viant to measure the entire TV market across linear TV, open connected TV and walled gardens. TVision measures viewer engagement with TV ads and content through a panel of 5,000 US households. Viant CEO Tim Vanderhook said the acquisition addresses long-standing issues with platforms self-reporting their own metrics, stating it will allow side-by-side measurement across different TV platforms.
The battle for attention on CTV: premium video platforms vs. YouTube. Published March 30, 2026 The Marketingdive Company is willing to bet you have a connected TV in your home - you probably have 2 (or more). By 2027, they're projected to be in 83% of U.S. TV households, up from 55% in 2017. Shifting viewing habits have increased demand for premium, high-quality and engaging content, solidifying connected TVs as standard in the American home. Advertisers are taking notice. 70% plan to boost their CTV ad investment by an average of 17% in 2026, aiming to reach these audiences and capitalize on advances in targeting, personalization and programmatic buying. As CTV investment grows, marketers need to ensure every dollar counts by prioritizing hard-working impressions. Where do hard-working impressions live? Premium Video Platforms. Let's talk about hard-working impressions. A hard-working impression captivates viewers, keeping their eyes on screen longer. In other words, it's when viewers are focused on the TV rather than on their phone, tablet or another device. Premium video platforms deliver these types of impressions by leading in these 3 key metrics: * Co-Viewing * Attention * Session length To measure these metrics, VAB partnered with TVision, which provided custom eye-tracking data over a one-year period. They captured how audiences consume CTV content across 21 Premium Video Platforms, including AVOD/SVOD, vMVPD & FAST channels vs. YouTube. Here's what its analysis found... Premium Video Platforms beat youtube in co-viewing. First, what is co-viewing? It's the proportion of viewing where 2 or more viewers have overlapping active viewing sessions for at least 5 minutes. Co-viewing creates unique opportunities to reach audiences by sparking engagement and conversations - and 43% of consumers say they are likely to discuss ads with others when they're co-viewing. Vikrant Mathur, Co-Founder of Future Today explains the impact of co-viewing, "It leads to deeper engagement with ads and, as a result, higher performance...ultimately, when family members are in a room watching together, it increases their attention, not just for programming, but for advertising, as well." What did its analysis find? YouTube ranked 18 out of 21 in co-viewing. Premium Video Platforms beat youtube in attention. Why does attention matter to advertisers? It provides a reliable signal for advertising effectiveness, which makes advertising campaigns more predictable. Its study focused on a metric called 'Presence to Active', which is the percentage of time a viewer is in the room out of the total active viewing session indexed to the CTV viewing norm. "Attention gives us a unifier across the different channels that we operate in", says WPP Media's Jason Jutla, Head of Practice, EMEA & UK. What did its analysis find? YouTube ranked 14 out of 19 in keeping audiences present during viewing sessions. Premium Video Platforms beat youtube in session length. James Rooke, President of Comcast Advertising, stated, "Ads viewed in the long-form, lean-back TV environments have greater unaided recall and purchase intent." Its analysis looked to see if this was true, by measuring four buckets of session length: * Super Short: 0 - 20 minutes * Short: 20 - 84 minutes * Medium: 84 minutes - 3 hours * Long: 3+ hours What did its analysis find? YouTube ranked last in average session length, with 75% of impressions falling within super short and short viewing sessions. The formula for CTV ad success. By prioritizing hard-working impressions found on Premium Video Platforms like AVOD/SVOD, vMVPD or FAST, marketers tap into environments where viewers are watching with their family or friends, focused on the TV screen and tuned in for longer periods of time. This results in lifts across metrics throughout the funnel like brand awareness, consideration and intent. Want to learn more? Download the full report, which is packed with stats and charts comparing CTV platforms. About VAB. VAB plays a dual role in the video advertising industry. The Marketingdive Company is leading the change to bring about a more innovative and transparent marketplace. The Marketingdive Company also provide insights and thought leadership that enables marketers to develop business-driving marketing strategies. The Marketingdive Company is proud to offer VAB members, brand marketers and agencies complimentary access to its continuously growing Insights Library. Get immediate access at thevab.com. Filed Under: Video
OpenX, TVision launch supply-side Attention Targeting solution for CTV. Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting. OpenX Technologies, Inc., an omnichannel supply-side platform, has announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting. As CTV ad spend is projected to grow nearly 14% this year, advertisers are demanding greater transparency and improved performance. Pioneered in 2023, TV by OpenX already provides a standard of quality through 100% glass-on-wall supply and direct publisher relationships. However, the broader CTV market remains fragmented, and impression-level engagement has been difficult to measure. Now, with OpenX Attention Targeting, buyers can activate in real time against predictive attention scores - turning measurement into optimisation. In this unique solution, data from TVision's passive, in-home person-level panel powers predictive attention models grounded in actual viewer engagement. These models are then combined with OpenX's real-time bidstream signals, including time of day, device type, and viewing duration, to enable precise targeting across TV by OpenX supply. Buyers can apply attention targeting to any CTV deal curated within OpenXSelect, whether through self-serve or managed service workflows. Advertisers leveraging OpenX Attention Targeting can: * Reach the most engaged CTV viewers across 231 million-plus monthly unique users via OpenX's identity graph * Layer attention signals with audience, content, and contextual targeting with no additional setup * Curate PMP deals that complement direct buys with high-attention, multi-publisher inventory "The next evolution of attention metrics is from pre- and post-campaign to real-time optimisation," said Hassan Babajane, CRO at TVision. "This partnership allows buyers to use attention metrics to shape campaign performance. We're proud to bring the most actionable use of attention data yet to the programmatic ecosystem alongside OpenX."' "OpenX Attention Targeting gives brands what they've been asking for: real-time CTV performance optimisation based on true viewer engagement," said Erika Loberg, Global Head of CTV at OpenX. "For the first time, advertisers can activate attention as a targeting parameter at scale, in real time, and directly influence outcomes before the bid." The Martechvibe team works with a staff of in-house writers, and industry experts. View More
OpenX Technologies has launched OpenX Attention Targeting, the first supply-side platform solution enabling advertisers to target high-engagement CTV inventory in real time. The feature, powered by TVision's attention measurement technology and available exclusively through OpenXSelect, allows pre-bid targeting based on predictive attention scores. The solution combines data from TVision's in-home viewer panel with OpenX's real-time bidstream signals, including time of day, device type and viewing duration. Advertisers can layer attention signals with audience and contextual targeting across 231 million monthly unique users via OpenX's identity graph. The integration transforms attention measurement from a post-campaign metric into a real-time optimization tool. CTV advertising spend is projected to grow nearly 14% this year, driving demand for greater transparency and performance in the fragmented market.
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About TVision
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$54.3M
Headquarters
New York City, New York
Founded
2014
There are no jobs for TVision right now.
Find jobs on Simplify and start your career today