Tabby

Tabby

Sharia-compliant BNPL payments for retailers

Overview

Tabby provides a buy now, pay later (BNPL) service that lets customers split purchases into four equal, interest-free payments. The service works through partnerships with retailers: at checkout, Tabby pays the retailer in full upfront, while the customer repays Tabby in four installments. In addition to BNPL, Tabby offers Tabby Shop, a platform to discover and track products from many brands with deals and coupons, and Tabby Card, a Visa-backed payment card that enables Pay in 4 anywhere Visa is accepted. The company’s offering is Shariah-compliant, avoiding interest charges. This positions Tabby to appeal to markets with significant Muslim populations. The main goal is to make consumer finance more flexible for shoppers while helping retailers increase sales and expanding the ecosystem with Shop and Card features.

Significant Headcount Growth

About Tabby

Simplify's Rating
Why Tabby is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Fintech

Financial Services

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$1.9B

Headquarters

Riyadh, Saudi Arabia

Founded

2019

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Simplify's Take

What believers are saying

  • July 2026 licences unlock 12-month financing for SAR 50,000 purchases.
  • Tabby Cash launched July 2026 with fee-free accounts, transfers, and cashback cards.
  • Policybazaar.ae, Yuno, and Ubuy integrations broaden Tabby's checkout reach across MENA.

What critics are saying

  • Tamara matches Tabby's GCC BNPL play and compresses merchant pricing fast.
  • Longer-tenor Murabaha lending raises credit losses if consumer spending weakens in 2027.
  • A SAMA or CBUAE compliance breach freezes licensing and blocks Tabby's super-app strategy.

What makes Tabby unique

  • Tabby holds SAMA consumer, SME finance, and UAE SVF licences in 2026.
  • Its Murabaha plans disclose fixed costs upfront across Saudi Arabia and UAE.
  • Merchants like Noon, IKEA, flynas, and Shahbandr distribute Tabby to 65,000 partners.

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Funding

Total Funding

$1.9B

Above

Industry Average

Funded Over

13 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

1%
Startup Scene
Jul 13th, 2026
Tabby launches fee-free spending account in the UAE.

Tabby launches fee-free spending account in the UAE. Jul 14, 2026 Jul 13, 2026 Jul 14, 2026 The launch follows the fintech's Stored Value Facilities licence approval from the UAE Central Bank. Jul 14, 2026 Tabby, the Riyadh-headquartered financial technology company best known for its buy now, pay later service, has launched Tabby Cash in the UAE, introducing a fee-free spending account as it expands into everyday banking and money management. The launch follows the company's approval for a Stored Value Facilities licence from the Central Bank of the UAE, enabling customers to open spending accounts with no account or card fees, access free local money transfers and receive a cashback payment card. According to Tabby, the launch marks the first product introduced under its new regulatory licence and forms part of the company's broader strategy to build a full-service consumer finance platform. The company also plans to introduce international money transfers at a later stage. The Tabby Cash Card offers up to 3% cashback on selected spending categories and international purchases for Tabby Plus subscribers, while standard users receive 1% cashback. As part of a promotional campaign, all cardholders will receive 3% cashback until November 1st, 2026. Alongside the launch, Tabby unveiled a refreshed brand identity to reflect its expansion beyond buy now, pay later services. The company currently operates across Saudi Arabia, the UAE and Kuwait, serving more than 25 million customers and 65,000 merchants, with an annualised transaction volume exceeding $18 billion.

UAE News 4U
Jul 8th, 2026
Discover Policybazaar: flexible insurance payments made easy.

Discover Policybazaar: flexible insurance payments made easy. Policybazaar.ae and Tabby launch no-cost flexible payment plan on car & health insurance, enabled by tap payments Policybazaar.ae customers can now split their car & health insurance premiums into four equal payments at no cost, with plans of six, eight, and twelve months also available, making essential coverage more financially accessible than ever for residents across the UAE. Dubai, July 8, 2026: Policybazaar.ae, the UAE's leading insurance marketplace, and Tabby, the region's foremost financial services app, today announced a strategic partnership that will change how UAE residents manage their insurance payments. Customers on Policybazaar.ae will now be able to convert their insurance premium into easy monthly instalments, powered by Tabby, with a four-month flexible payment option that carries zero interest and zero processing fees. The integration is live on Policybazaar.ae, with Tap Payments as the payment infrastructure provider behind the checkout experience. Tap Payments' checkout infrastructure allows customers to choose Tabby at the point of purchase, keeping the payment flow clear, secure, and easy to complete while giving customers more flexibility in how they pay. At the heart of the partnership is a commitment to financial accessibility. Customers purchasing car or health insurance can split their premium into four equal monthly payments at no additional cost. Those looking for longer repayment periods can also choose plans of six, eight or twelve months. Insurance is not optional, yet for many households, the requirement to pay a full annual premium upfront has long been a barrier to choosing the right level of coverage, or any coverage at all. This partnership directly addresses that tension. By embedding a trusted, flexible payment option at the moment of purchase, Policybazaar.ae and Tabby are ensuring that cost no longer forces customers to compromise on protecting their health or their vehicles. The four-month No-Cost payment plan, in particular, delivers the full value of insurance coverage with none of the financial strain of a large single payment. Toshita Chauhan, Chief Business Officer, Policybazaar.ae, said, "Insurance decisions should never come down to cash flow. What we kept hearing from our customers was simple: the coverage they wanted was the right choice, but the upfront payment made them hesitate. Customer research showed that upfront annual premiums remain one of the biggest barriers to purchasing comprehensive insurance. Partnering with Tabby lets us remove that hesitation entirely. With a No-Cost payment plan option built directly into the checkout, customers can now choose the plan that truly protects them, not just the plan they can afford to pay for in one go. Our goal is to remove upfront cost as a barrier, allowing customers to choose the cover that best suits their needs rather than what fits their immediate budget." Zain Khan, Senior Director of Business Development, Tabby, added, "We're seeing households increasingly rely on Tabby for flexibility in managing both discretionary and essential expenses spends. While insurance is a need for most households, many are often stuck trying to work through the cost when it comes due all at once. Partnering with Policybazaar.ae puts a practical solution at exactly the right moment: customers can now get the cover they actually want, paid over time, rather than settling for less because of timing." The partnership reflects growing demand among UAE consumers for greater flexibility in managing essential expenses, while making insurance easier to purchase and maintain. With Tap Payments supporting the checkout infrastructure, Policybazaar.ae and Tabby are making insurance payments more transparent, flexible, and easier to manage for customers in the UAE. About Policybazaar.ae: Policybazaar.ae is on a mission to make insurance work for people, not the other way around. The UAE's leading insurance marketplace and PB Fintech's (NSE: POLICYBZR) first international venture, Policybazaar.ae has been rewriting the rules of insurance in the UAE since 2018. From radical price transparency to category-first product innovation, the platform has consistently put customers ahead of convention. Today, it offers 400+ products across motor, health, life, travel, and SME insurance through partnerships with 35+ insurers and banks and continues to build the kind of insurance experience the UAE deserves: honest, accessible, and built for real life. About Tabby: Tabby is a financial technology company that helps millions of people in the Middle East stay in control of their spending and make the most out of their money. Over 65,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung and Noon, use Tabby's technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is headquartered in Riyadh and serves Saudi Arabia, the UAE and Kuwait. About Tap Payments: Tap Payments is a leading payment institution and technology provider in MENA, helping businesses accept, manage, and process digital payments across the region. Founded in 2014, Tap Payments supports businesses with secure payment infrastructure, local and global payment methods, and regional expertise built for growth across MENA and beyond.

CairoScene
Jul 1st, 2026
Tabby secures consumer & SME finance licences in Saudi Arabia.

Tabby secures consumer & SME finance licences in Saudi Arabia. Jul 01, 2026 The approvals allow the fintech to expand beyond buy now, pay later services. Jul 01, 2026 Riyadh-based fintech Tabby has secured consumer finance and small and medium-sized enterprise (SME) finance licences from the Saudi Central Bank, expanding its regulated financial services in its largest market. The new licences allow customers in Saudi Arabia to finance purchases above $532 (SR 2,000) over repayment plans of up to 12 months, with financing limits of up to $13.3 thousand (SR 50,000). The longer-term financing option is already available through selected merchants, including Noon, Fitness Time, Almanea, IKEA, Almosafer, Almatar and flynas, with a broader rollout planned in the coming weeks. According to the company, the financing is structured using a Shariah-compliant Murabaha model, with the total cost disclosed upfront and no compounding charges or late payment fees. Tabby will continue offering its existing four interest-free instalment service alongside the new financing products. The new consumer finance offering expands Tabby's services into higher-value spending categories, including education, travel, used vehicles and short-term rentals. Meanwhile, the SME finance licence enables the company to provide working capital financing to merchants using its platform. Tabby previously completed the Saudi Central Bank's regulatory sandbox programme before receiving its buy now, pay later licence in 2025. The company said obtaining the new licences required meeting regulatory standards covering compliance, security and customer protection. Saudi Arabia has become one of the region's fastest-growing fintech markets as regulators continue expanding licensed digital financial services under Vision 2030. Tabby currently reports more than 25 million registered users and over 65,000 business partners across the GCC.

Fintech News Network
Jun 26th, 2026
PayPal Ventures pauses investments, casting doubt over $100M MEA fund.

PayPal Ventures pauses investments, casting doubt over $100M MEA fund. The payments giant is exploring strategic options for its corporate venture arm following a leadership change and broader restructuring efforts Get the hottest Fintech Middle East News once a month in your Inbox PayPal Ventures has paused new investment activity and is reviewing its structure, casting uncertainty over a US$100 million commitment to the Middle East and Africa (MEA), according to reporting from FWDSTART citing multiple sources. A PayPal spokesperson confirmed the development, stating that the company is "exploring strategic options for our corporate venture arm" as part of efforts to sharpen its focus. The review affects PayPal's broader emerging markets strategy. In September 2025, the company pledged US$100 million to support startups across the Middle East and Africa through minority investments, acquisitions, and follow-on funding, following the launch of its Dubai regional hub in April 2025. PayPal Ventures has previously invested in UAE-based BNPL platform Tabby and Egypt's payments provider Paymob. It is now unclear whether PayPal will deploy the dedicated regional capital as originally planned. The move comes amid leadership changes at PayPal, with former CEO Alex Chriss having led the earlier expansion push before Enrique Lores arrived as the company entered a broader restructuring phase. Lores has told investors PayPal needs to "recommit to the fundamentals" and focus on "becoming a technology company again," with further cuts expected over the coming years and the company reportedly exploring secondary sales of venture holdings, having hired Jefferies to run the process. PayPal Ventures continues to manage a portfolio of more than 80 investments across three funds totaling US$850 million. The pause in new deployments could limit access to growth-stage funding in MENA, where capital often concentrates in early-stage rounds and large deals, and leaves mid-sized transactions between US$20 million and US$75 million comparatively underserved. Featured image credit: Edited by Fintech News UAE, based on image by teki7 via Magnific

Yahoo Finance
Apr 30th, 2026
Africa and Middle East B2B BNPL market to hit $12.3B by 2030, driven by FMCG platforms and agriculture

Africa and the Middle East's B2B buy now pay later market is expected to grow 33.5% annually to reach $4.4 billion in 2025, according to a new report. The sector is projected to maintain a compound annual growth rate of 21.6% through 2030, reaching $12.3 billion. The market is concentrated in Nigeria, Kenya and South Africa, with digital FMCG platforms serving as the primary distribution channel. In the Gulf, Saudi Arabia and UAE account for most volume, with consumer BNPL providers Tabby and Tamara pivoting towards B2B offerings. Agricultural B2B BNPL represents the highest-growth vertical for 2025–2028, enabled by satellite and IoT data for credit underwriting. Mobile money settlement in East Africa allows businesses without formal bank accounts to access credit, significantly expanding the addressable market.

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