Taboola

Taboola

Content discovery and native advertising platform

Overview

Taboola is a digital advertising platform for content discovery and native advertising. It places sponsored content recommendations on publishers' sites to monetize content and drive engagement, with advertisers paying on a cost-per-click basis. The platform uses algorithms to suggest articles and videos based on user behavior and shares revenue with publishers. It also offers analytics tools like Taboola Trends to optimize campaigns and operates globally across desktop and mobile.

About Taboola

Simplify's Rating
Why Taboola is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2007

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Simplify's Take

What believers are saying

  • August 5, 2026 raised ex-TAC gross profit guidance to $772-$783 million.
  • DeeperDive reached nearly 10 million monthly users and over 10 million questions monthly.
  • OPPO and realme expanded Taboola News into India and Thailand in July 2026.

What critics are saying

  • Taboola faces a securities class action over August 5, 2026 revenue guidance cuts.
  • Google policy changes killed Explore More, cutting second-half ex-TAC gross profit by over $20 million.
  • Low-quality publisher cleanup threatens Taboola’s supply; if OEMs and publishers defect, its moat breaks.

What makes Taboola unique

  • Taboola reaches 600 million daily users through NBC News, Yahoo, Samsung, Xiaomi.
  • DeeperDive embeds publisher-owned AI answers on-site, preserving traffic and monetization.
  • Realize now monetizes display, vertical, and native inventory across premium publishers.

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Funding

Total Funding

$686M

Above

Industry Average

Funded Over

9 Rounds

Spac Private Placement funding comparison data is currently unavailable. We're working to provide this information soon!
Spac Private Placement Funding Comparison
Coming Soon

Benefits

Child Care - Child Care Benefits, Family Medical Leave, Flexible Work Schedule, Generous Parental Leave, Return-to-work program post parental leave

Health Insurance & Wellness - Dental Benefits, Disability Insurance, Flexible Spending Account (FSA), Health Insurance Benefits, Life Insurance, Pet Insurance, Vision Benefits, Wellness Programs, Mental Health Benefits

Retirement - 401(K) Matching, Company Equity, Match charitable contributions, Performance Bonus

Generous PTO, Paid Volunteer Time, Paid Holidays

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Trade Show News
Aug 21st, 2026
TBLA CLASS ACTION NOTICE: Glancy Prongay Wolke & Rotter LLP files securities fraud lawsuit on behalf of Taboola.com Ltd. (TBLA) investors.

TBLA CLASS ACTION NOTICE: Glancy Prongay Wolke & Rotter LLP files securities fraud lawsuit on behalf of Taboola.com Ltd. (TBLA) investors. LOS ANGELES-(BUSINESS WIRE)-Glancy Prongay Wolke & Rotter LLP ("GPWR") announces that it has filed a class action lawsuit in the United States District Court for the Southern District of New York, captioned Fortin v. Taboola.com Ltd. et al., Case No. 26-cv-07170, on behalf of persons and entities that purchased or otherwise acquired Taboola.com Ltd. ("Taboola" or the "Company") (NASDAQ: TBLA) securities between May 6, 2026 and August 4, 2026, inclusive (the "Class Period"). Plaintiff pursues claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (the "Exchange Act"). Investors are hereby notified that they have 60 days from the date of this notice to move the Court to serve as lead plaintiff in this action. IF YOU SUFFERED A LOSS ON YOUR TABOOLA.COM LTD. (TBLA) INVESTMENTS, CLICK HERE TO INQUIRE ABOUT POTENTIALLY PURSUING CLAIMS TO RECOVER YOUR LOSS UNDER THE FEDERAL SECURITIES LAWS. What Happened? On August 5, 2026, before the market opened, Taboola reported second quarter 2026 earnings, including revenue of $476.8 million, falling short of previously issued guidance of $492 million to $505 million. The Company also lowered its full-year 2026 outlook, reducing expected revenue by $91 million at the midpoint to a range of $1.93 billion to $1.956 billion and lowering expected gross profit by $10 million at the midpoint to a range of $605 million to $615 million. During the accompanying earnings call, management explained that "[r]evenue was below our guidance" in part because Taboola took "a more aggressive approach in the second quarter by exiting publisher relationships that did not meet our standards for advertiser success." On this news, Taboola's share price fell $1.45, or 27.41%, to close at $3.84 on August 5, 2026, on unusually heavy trading volume. What Is the Lawsuit About? The complaint filed in this class action alleges that between May 6, 2026 and August 4, 2026, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company's business, operations, and prospects. Specifically, Defendants failed to disclose to investors: (1) the Company was seeing an increase in low-quality publishers; (2) as a result, the Company would need to take an aggressive approach to exiting these low-quality publisher relationships, impacting earnings; (3) as a result, the value of the Company's publisher relationships was overstated; and (4) that, as a result of the foregoing, Defendants' positive statements about the Company's business, operations, and prospects were materially misleading and/or lacked a reasonable basis. If you purchased or otherwise acquired Taboola securities between May 6, 2026 and August 4, 2026, you may move the Court no later than 60 days from the date of this notice to ask the Court to appoint you as lead plaintiff. If you wish to learn more about this action, or if you have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Business Wire, Inc.: Charles H. Linehan, Esq. Glancy Prongay Wolke & Rotter LLP 1925 Century Park East, Suite 2100 Los Angeles, California 90067 Email: [email protected] Telephone: 310-201-9150 Toll-Free: 888-773-9224 Visit its website at www.glancylaw.com. Follow Business Wire, Inc. for updates on LinkedIn, Twitter, or Facebook. If you inquire by email, please include your mailing address, telephone number and number of shares purchased. To be a member of the Class you need not take any action at this time; you may retain counsel of your choice or take no action and remain an absent member of the Class. Contacts. Contact Us: Glancy Prongay Wolke & Rotter LLP 1925 Century Park East, Suite 2100 Los Angeles, CA 90067 Charles H. Linehan Email: [email protected] Telephone: 310-201-9150 Toll-Free: 888-773-9224 Visit its website at: www.glancylaw.com. More News From Glancy Prongay Wolke & Rotter LLP LOS ANGELES-( BUSINESS WIRE )-Glancy Prongay Wolke & Rotter LLP, a leading national shareholder rights law firm, continues its investigation on behalf of Innventure, Inc. ("Innventure" or the "Company") (NASDAQ: INV) investors concerning the Company's possible violations of the federal securities laws. IF YOU ARE AN INVESTOR WHO LOST MONEY ON INNVENTURE, INC. (INV), CLICK HERE TO INQUIRE ABOUT POTENTIALLY PURSUING CLAIMS TO RECOVER YOUR LOSS. What Happened? On August 13, 2026, Innventure re... LOS ANGELES-( BUSINESS WIRE )-Glancy Prongay Wolke & Rotter LLP reminds investors of the upcoming October 13, 2026 deadline to file a lead plaintiff motion in the class action filed on behalf of investors who purchased or otherwise acquired Simply Good Foods Company ("Simply Good Foods" or the "Company") (NASDAQ: SMPL) securities between October 24, 2024 and April 8, 2026 inclusive (the "Class Period").IF YOU SUFFERED A LOSS ON YOUR SIMPLY GOOD FOODS COMPANY INVESTMENTS, CLICK HERE TO INQUIR... LOS ANGELES-( BUSINESS WIRE )-Glancy Prongay Wolke & Rotter LLP, a leading national shareholder rights law firm, today announced that it has commenced an investigation on behalf of Flotek Industries, Inc. ("Flotek" or the "Company") (NYSE: FTK) investors concerning the Company's possible violations of the federal securities laws.IF YOU ARE AN INVESTOR WHO LOST MONEY ON FLOTEK INDUSTRIES, INC. (FTK), CLICK HERE TO INQUIRE ABOUT POTENTIALLY PURSUING CLAIMS TO RECOVER YOUR LOSS.What Happened?On... Glancy Prongay Wolke & Rotter LLP. NASDAQ:TBLA Release Versions Contact Us: Glancy Prongay Wolke & Rotter LLP 1925 Century Park East, Suite 2100 Los Angeles, CA 90067 Charles H. Linehan Email: [email protected] Telephone: 310-201-9150 Toll-Free: 888-773-9224 Visit its website at: www.glancylaw.com.

MarTech360
Aug 17th, 2026
Grace Carlin promoted to Senior Advertising Account Manager at Taboola.

Grace Carlin promoted to Senior Advertising Account Manager at Taboola. Grace Carlin has been promoted to Senior Advertising Account Manager at Taboola, marking another step in her career within the digital advertising industry. Carlin's promotion follows her progression within Taboola, where she has developed experience in advertising account management and client-facing responsibilities. In her expanded role, she will continue working with advertising accounts while taking on greater responsibilities in managing client relationships and campaign activities. The move comes as the digital advertising landscape continues to evolve. Advertisers are managing campaigns across increasingly diverse environments, while publishers and technology providers are adapting to changes in audience behavior, privacy requirements, measurement, and media consumption. Account management has also become more data-driven. Advertising account teams increasingly work across campaign performance, audience insights, optimization, reporting, and client strategy. This requires professionals to combine relationship management with a practical understanding of advertising technology and campaign objectives. Carlin's promotion reflects this changing nature of advertising roles, where account managers often serve as a connection between advertisers and internal teams responsible for campaign execution and performance. The move also highlights the continued importance of career progression within adtech. As advertising platforms and technologies become more sophisticated, professionals with experience managing client relationships and understanding campaign requirements can take on broader responsibilities within the industry. Her new position at Taboola comes as digital advertising continues to shift toward more personalized and data-informed approaches. Advertisers are increasingly focused on reaching relevant audiences while balancing campaign performance, brand objectives, and changing expectations around privacy and measurement. Carlin's progression represents a career development within the broader advertising technology ecosystem and reflects the evolving responsibilities associated with senior account management roles. As the digital advertising market continues to change, experienced account professionals remain an important link between technology platforms, advertisers, and the business objectives behind campaigns.

PR Newswire
Aug 6th, 2026
Taboola investigation notice: SueWallSt notifies investors of pending investigation into Taboola (TBLA).

Taboola investigation notice: SueWallSt notifies investors of pending investigation into Taboola (TBLA). Aug 05, 2026, 22:53 ET Taboola told investors its quarter was strong and raised its full-year ex-TAC gross profit outlook. The same release cut 2026 revenue and non-GAAP net income guidance - and the stock fell. NEW YORK, Aug. 5, 2026 /PRNewswire/ - Taboola.com Ltd. (NASDAQ: TBLA) shares declined on August 5, 2026, after the Company guided full-year 2026 revenue to $1.930-$1.956 billion - as much as $110 million, or 5.4%, below the $2.04 billion FactSet consensus. If you lost money holding TBLA, you are encouraged to submit your TBLA loss information now. You may also contact Joseph E. Levi, Esq. via email at [email protected] or by telephone at (888) SueWallSt. The August 5 announcement was headlined "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA guidance." Inside the same release, the company's updated guidance revealed it had negatively revised revenue and non-GAAP net income projections for fiscal year 2026. This followed a raise in revenue guidance following Taboola's Q1 results. Revenue guidance for fiscal year 2026 has shifted from $1.993-$2.054 billion on February 25, 2026, up to $2.006-$2.062 billion on May 6, 2026, and now down to $1.930-$1.956 billion on August 5, 2026. SueWallSt notifies investors of a pending investigation into potential securities law violations at Taboola on behalf of investors who suffered losses. The investigation concerns whether the Company's public statements were consistent with the revenue trajectory reflected in its August 5, 2026 outlook. WHY SUEWALLST: SueWallSt is powered by Levi & Korsinsky LLP. Levi & Korsinsky LLP has established itself as a nationally-recognized securities litigation firm that has secured hundreds of millions of dollars for aggrieved shareholders and built a track record of winning high-stakes cases. The firm has extensive expertise representing investors in complex securities litigation and a team of over 70 employees to serve our clients. For seven years in a row, Levi & Korsinsky has ranked in ISS Securities Class Action Services' Top 50 Report as one of the top securities litigation firms in the United States. Frequently Asked Questions About the TBLA Investigation Q: Which statements are being investigated as potentially misleading?A: The investigation concerns whether Taboola.com Ltd. made materially false or misleading statements regarding its revenue outlook and growth trajectory. When the Company revised its fiscal 2026 revenue guidance downward, the stock price declined. Q: Who is eligible to participate in the TBLA investigation?A: Investors who purchased TBLA stock or securities and suffered financial losses may be eligible. Eligibility is based on purchase date and documented losses - not on whether you still hold the shares. Q: Who is conducting the TBLA investigation?A: Levi & Korsinsky, LLP is investigating potential securities fraud claims on behalf of investors who purchased TBLA securities. The firm is nationally recognized, ranked in the ISS Top 50 for seven consecutive years, and has recovered hundreds of millions of dollars for aggrieved investors. Q: What do TBLA investors need to do right now?A: Gather brokerage records including purchase dates, share quantities, and prices paid. Contact SueWallSt, a brand of Levi & Korsinsky LLP, for a no-cost, no-obligation evaluation at [email protected] or (212) 363-7500. No immediate action is required to remain eligible to participate in the investigation. Q: What documents do I need to participate?A: Brokerage statements or trade confirmations showing purchase dates, share quantities, prices paid, and any subsequent sale dates and prices. Q: What if I already sold my TBLA shares - can I still recover losses?A: Yes. Eligibility is based on when you purchased, not whether you still hold the shares. Investors who bought TBLA and sold at a loss may still participate in the investigation. Q: What does it cost me to participate?A: There is no upfront cost to participate. Securities investigations and any resulting actions are generally handled on a contingency basis - no retainer and no out-of-pocket costs. Q: Do I need to go to court or give testimony?A: No. Participating in the investigation does not require court appearances or depositions. Attorney Advertising. Prior results do not guarantee similar outcomes. SOURCE SueWallSt.com

Yahoo Finance
Aug 5th, 2026
Taboola secures Fox News and premier publisher deals despite $20M Google policy hit

Taboola.com reported second-quarter 2026 revenue of $476.8 million, up 2% year-over-year but below guidance, primarily due to a Google policy change that ended its 'Explore More' product. The company also deliberately removed low-quality publishers from its network, impacting near-term revenue. Despite headwinds, Taboola secured significant wins, including Fox News and a groundbreaking deal with a premier publisher to monetise display, vertical, and native ad placements—potentially delivering two to three times the revenue of traditional native placements. The company's AI-powered Realize Plus platform has attracted over 300 advertisers. Taboola raised its full-year ex-TAC gross profit and adjusted EBITDA guidance, though it expects to lose over $20 million in ex-TAC gross profit in the second half due to the Google policy change. The company has repurchased approximately 20% of outstanding shares since early 2025. Foreign exchange headwinds totalled $7.5 million in the quarter and are expected to continue.

Yahoo Finance
Aug 5th, 2026
Taboola misses Q2 revenue estimates, cuts full-year guidance by $90M

Taboola missed Wall Street's revenue expectations in Q2 CY2026, with sales rising 2.4% year on year to $476.8 million, falling short of the $499.4 million analyst estimate. The content discovery platform's GAAP profit of $0.01 per share came in 76.9% below consensus estimates. The company's next quarter revenue guidance of $466.5 million disappointed investors, landing 10% below analyst expectations. Taboola also lowered its full-year revenue guidance to $1.94 billion from $2.03 billion, a 4.5% decrease. Despite the revenue miss, Taboola's adjusted EBITDA of $55.49 million beat analyst estimates of $52.03 million by 6.7%. The stock dropped following the earnings announcement.

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