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Taboola specializes in digital advertising, focusing on content discovery and native advertising. It operates a content recommendation platform that uses algorithms to suggest articles, videos, and other content to users based on their browsing habits. This platform is integrated into publishers' websites, allowing them to earn revenue by displaying sponsored content recommendations. Advertisers pay Taboola on a cost-per-click basis, meaning they are charged each time a user clicks on their content. Additionally, Taboola provides data analytics services, such as Taboola Trends, which help advertisers understand image and keyword trends to improve their content's performance. Unlike many competitors, Taboola has a global presence and serves a wide range of categories, from news to finance, making it adaptable to various market needs. The company's goal is to enhance user engagement and drive traffic for its clients.
Company Stage
IPO
Employees
1,001-5,000
Industries
Data & Analytics, Consulting, Consumer Software, Enterprise Software, AI & Machine Learning, Gaming
Total Funding
$733.1M
Headquarters
N/A
Founded
2007
Child Care - Child Care Benefits, Family Medical Leave, Flexible Work Schedule, Generous Parental Leave, Return-to-work program post parental leave
Health Insurance & Wellness - Dental Benefits, Disability Insurance, Flexible Spending Account (FSA), Health Insurance Benefits, Life Insurance, Pet Insurance, Vision Benefits, Wellness Programs, Mental Health Benefits
Retirement - 401(K) Matching, Company Equity, Match charitable contributions, Performance Bonus
Generous PTO, Paid Volunteer Time, Paid Holidays
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