DUBLIN, Nov. 23, 2023 /PRNewswire/ -- The "Growth Opportunities for Cloud Marketplaces" report has been added to ResearchAndMarkets.com's offering.This report explores the role of the cloud marketplace in shaping how businesses conduct operations and adapt to new technologies. The cloud marketplace has evolved from an alternative sales channel to a significant revenue driver, shaping the future of cloud transactions.In the past decade, organizations have increasingly turned to the cloud to support their digital operations. Companies find the cloud a more efficient way to host their data and support their systems, and the cloud has fueled an expanding digital ecosystem, with infrastructure, platform, and software providers cooperating to deliver full solutions to enterprises.The rise of cloud marketplaces can be framed within this new paradigm. These are commerce platforms designed to enable the cloud services ecosystem and its utilization by organizations. Cloud marketplaces were born with the premise of facilitating organizations' search, acquisition, and implementation of software that runs on a cloud provider's infrastructure.Marketplaces are designed to streamline potentially lengthy processes through which independent software vendors (ISVs) promote and sell their software, and where end users acquire and implement the software within the cloud infrastructure

New offering enables a low-cost & frictionless way for ISVs to start their Cloud GTM journeyBOISE, Idaho, Nov. 8, 2023 /PRNewswire/ -- Tackle.io , the only end-to-end solution for B2B software companies to generate revenue through a data-driven Cloud go-to-market (Cloud GTM), today announced their new Explore offering. This new package enables all ISVs to start with and grow with Tackle to scale their revenue through this channel and meet their buyers where they are.With an increase in ISVs looking to capture their buyer's pre-committed cloud spend through the Cloud Marketplaces, this cost-effective offering eliminates the friction for ISVs as they start their Cloud GTM journey while building internal commitment and resources for this business initiative.This new tier of Tackle will enable any ISV to start with the core components of Cloud GTM - Data, Co-Sell, and Marketplace in order to fully validate their strategy and scale with enterprise features and automation as they grow revenue.Our 2023 State of Cloud GTM Report found that, for half of respondents, the biggest friction point in adopting Cloud Marketplaces or co-selling is needing more internal resources or bandwidth, and 36% said the friction was due to a lack of executive awareness, sponsorship, or alignment."As we continue to help ISVs move through their Cloud GTM evolution, it has become clear to us that what ISVs need to get started is different from what is required to scale," said John Jahnke, CEO of Tackle. "We are creating this new tier of our offering to allow any ISV to start with the core components of Tackle and scale with enterprise features when they are ready."For a one-year fee of $5k, Explore gives ISVs access to key features of Tackle's Cloud GTM Platform , including:Transactable Marketplace Listings : Get multiple listings on the cloud of your choice: AWS, Google, or Microsoft so you can start transacting: Get multiple listings on the cloud of your choice: AWS, Google, or Microsoft so you can start transacting Identify cloud buyers : Leverage Tackle's cloud buyer intent data and get 150 scans / month of your pipeline to identify the best-fit deals for Marketplace and co-sell: Leverage Tackle's and get 150 scans / month of your pipeline to identify the best-fit deals for Marketplace and co-sell Accelerate deals via co-selling: Streamline two-way opportunity alignment with Tackle's co-sell solution , and get 10 co-sell registrations / month to automate the process, leading to increased lead sharing and stronger Cloud Provider relationshipsStreamline two-way opportunity alignment with Tackle's , and get 10 co-sell registrations / month to automate the process, leading to increased lead sharing and stronger Cloud Provider relationships Enable Marketplace-led sales: Streamline the path to closed-won with an end-to-end seller workflow, up to $1M in Marketplace revenue transacted, and 3 Tackle private offers / monthStreamline the path to closed-won with an end-to-end seller workflow, up to in Marketplace revenue transacted, and 3 Tackle private offers / month Real-time data and insights: Get visibility into Marketplace and co-sell revenue recognition, accounts most likely to buy, and more from Tackle's dashboardWith this package, ISVs get 10 hours of dedicated deal support, email and chat product support, and access to a collection of on-demand and live resources such as Tackle Academy and Tackle's office hours. For ISVs that require more support, Tackle offers a variety of paid strategic services , including Cloud GTM Coaching, Advisory Workshops, and Co-Sell Managed Services. Once certain thresholds are met, ISVs can upgrade to the next available tier.For companies that need enterprise capabilities like SSO and role-based access control, Tackle offers their Enterprise package

Executive leaders, B2B technology companies recognized as finalists across 19 categories ahead of October 12th award ceremonyNEW YORK, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Pavilion, the leading global community for revenue executives, CEOs, and founders in the B2B software space, in partnership with G2, today announced the finalists for their new esteemed industry recognition program, the GTM Awards. The winners will be announced during an awards ceremony at the Country Music Hall of Fame in Nashville on October 12, 2023. The event will bring together leaders, influencers, and innovators across the B2B SaaS industries."We're thrilled to be able to honor the outstanding accomplishments of these go-to-market leaders," said Sam Jacobs, Founder and CEO of Pavilion. "At Pavilion, we are committed to connecting GTM leaders through collaborative programming. These finalists represent some of the best our industry has to offer and are a true testament to what our company strives for.""With experience leading marketing and sales teams, I'm passionate about aligning the two for unified go-to-market strategies," said Mike Weir, Advisor at G2