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Industries
Consumer Software
Social Impact
Company Size
51-200
Company Stage
Series B
Total Funding
$10.7M
Headquarters
Oklahoma City, Oklahoma
Founded
2012
Tailwind helps businesses and individuals improve their social media presence, focusing on platforms like Pinterest and Instagram. It offers tools for scheduling posts, analyzing performance, and creating content, which allows users to effectively plan and implement their social media strategies. Tailwind caters to a wide range of clients, including small businesses, influencers, and larger companies, with a subscription-based model that provides various pricing plans based on usage and features. A unique aspect of Tailwind is its community feature, which enables users to collaborate and share content within specific groups, helping to boost their social media engagement and reach.
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Total Funding
$10.7M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Health, dental, & vision coverage
Team activities
Remote work flexibility
401k contribution
Training & development programs
Flexible schedule
Tailwind recently introduced Tailwind Ads — an exciting new way to help ecommerce stores like Pierre’s reach new customers with AI so they can grow quickly and efficiently — and Pierre jumped at the chance to put this powerful new technology to work on his business.
Tailwind and Microsoft have partnered before with Tailwind serving as the exclusive content creator platform to supply Microsoft Start.
Pinterest has an agreement with LiveRamp and Albertsons.”
Tailwind is excited to announce “AI Content Suggestions for Copilot.”
Tailwind, with its deep background in social media and small business marketing, has released its new generative AI tool Ghostwriter.Tailwind’s AI solution currently solves specific copywriting needs for Pinterest, Instagram and email – with additional use cases coming soon. The copy generation tool helps users of the small business marketing platform to generate natural-sounding, effective copy for their digital marketing efforts in half the time.Ghostwriter was developed after Tailwind’s acquisition of Replier.ai, and delivers on Tailwind’s promised expansion of it’s offering to help small businesses with a wide range of marketing tasks, including content creation.“With Ghostwriter, we’re able to remove a big marketing hurdle with a tool that doesn’t stop at telling users what to do, but actually does part of the work for them,” said Greg Starling, Head of Strategic Partnerships at Tailwind.Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI“Adding AI copy generation to our already robust offering of marketing automation software adds another element of time-saving and relief to our busy users.”By returning examples of copy based on users’ unique inputs, Ghostwriter can break writer’s block and make users’ marketing efforts more efficient and effective.Members already participating in Ghostwriter’s beta offering are ecstatic about the AI copy tool, with 7 of every 10 reporting they would be “very disappointed” if they couldn’t use Ghostwriter, and 100% of surveyed users reporting they would continue to use the tool on a regular basis.“Writing captions is what I dislike most about marketing my small business, so Tailwind Ghostwriter is amazing, said Gina Clark, one of Tailwind’s members. “It’s far easier for me to tweak something that’s been generated for me than it is to come up with something from scratch.”Tailwind has found Ghostwriter to be remarkably high quality in its ability to generate marketing copy – with over 80% of Ghostwriter sessions resulting in a user publishing one or more pieces of copy written by the AI technology.Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future
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Industries
Consumer Software
Social Impact
Company Size
51-200
Company Stage
Series B
Total Funding
$10.7M
Headquarters
Oklahoma City, Oklahoma
Founded
2012
Find jobs on Simplify and start your career today