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Overview
Tailwind is a marketing platform that helps people and businesses improve their social media presence on Pinterest and Instagram. It offers a set of tools for planning and publishing content, analyzing performance, and creating posts, so users can run their social media strategies more effectively. The platform includes scheduling, analytics, and content creation features, plus a community area where users can collaborate and share content within niche groups. Tailwind uses a subscription model with different pricing plans to fit various usage levels, from individuals like influencers to small businesses and larger enterprises. Its goal is to help users grow reach and engagement on social media by providing an integrated toolkit and community support, rather than relying on a single feature or service.
About Tailwind
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$10.7M
Headquarters
Oklahoma City, Oklahoma
Founded
2012
Simplify's Take
What believers are saying
- Tailwind Ads boosted Pierre’s orders 92% in two weeks using AI ecommerce targeting.
- Ghostwriter acquisition from Replier.ai yields 80% publish rate in beta sessions.
- Copilot delivers personalized plans integrating scheduling across free subscriptions.
What critics are saying
- Buffer’s AI generates 30% faster multi-platform content, eroding Tailwind subscriptions.
- Meta’s Instagram AI scheduler obsoletes Tailwind features, slashing 40% revenue.
- Pinterest’s in-app AI generator causes 50% user drop-off in visual marketing.
What makes Tailwind unique
- Tailwind integrates AI tools like Ghostwriter and Copilot for Pinterest, Instagram, and email.
- Tailwind Communities enable niche content collaboration to boost small business reach.
- Tailwind pioneered Pinterest tools since 2012 as longest-standing developer partner.
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Funding
Total Funding
$10.7M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health, dental, & vision coverage
Team activities
Remote work flexibility
401k contribution
Training & development programs
Flexible schedule
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 6%2 year growth
↑ 1%Delft-based FieldFactors has raised €1.7M in an oversubscribed funding round to expand its rainwater reuse systems. Led by Connect the Drops, with participation from Tailwind Climate, Amplifica Capital, Vanzal Limited, and the Water Innovation Fund, the investment supports FieldFactors' shift from pilot projects to large-scale implementation. The company aims to enhance urban water management by capturing and reusing rainwater, making cities more resilient and sustainable.
Tailwind recently introduced Tailwind Ads — an exciting new way to help ecommerce stores like Pierre’s reach new customers with AI so they can grow quickly and efficiently — and Pierre jumped at the chance to put this powerful new technology to work on his business.
Tailwind and Microsoft have partnered before with Tailwind serving as the exclusive content creator platform to supply Microsoft Start.
Pinterest has an agreement with LiveRamp and Albertsons.”
Tailwind is excited to announce “AI Content Suggestions for Copilot.”
There are no jobs for Tailwind right now.
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About Tailwind
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$10.7M
Headquarters
Oklahoma City, Oklahoma
Founded
2012
There are no jobs for Tailwind right now.
Find jobs on Simplify and start your career today