Tailwind

Tailwind

Social media marketing platform for scheduling

About Tailwind

Simplify's Rating
Why Tailwind is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Consumer Software

Social Impact

Company Size

51-200

Company Stage

Series B

Total Funding

$10.7M

Headquarters

Oklahoma City, Oklahoma

Founded

2012

Overview

Tailwind helps businesses and individuals improve their social media presence, focusing on platforms like Pinterest and Instagram. It offers tools for scheduling posts, analyzing performance, and creating content, which allows users to effectively plan and implement their social media strategies. Tailwind caters to a wide range of clients, including small businesses, influencers, and larger companies, with a subscription-based model that provides various pricing plans based on usage and features. A unique aspect of Tailwind is its community feature, which enables users to collaborate and share content within specific groups, helping to boost their social media engagement and reach.

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Simplify's Take

What believers are saying

  • AI-driven personalization in marketing is gaining traction, benefiting Tailwind's AI tools.
  • Tailwind's partnership with Microsoft enhances its credibility and market reach.
  • The demand for AI-powered content creation tools is on the rise, supporting Tailwind's offerings.

What critics are saying

  • Increased competition from emerging AI-driven platforms could erode Tailwind's market share.
  • Rapid evolution of social media algorithms may impact the effectiveness of Tailwind's tools.
  • Privacy concerns and data protection regulations could limit Tailwind's personalized marketing strategies.

What makes Tailwind unique

  • Tailwind integrates multiple marketing tools into one cohesive platform for small businesses.
  • The platform offers AI-driven content creation tools like Ghostwriter for efficient marketing.
  • Tailwind's Copilot provides personalized marketing plans, enhancing user experience and effectiveness.

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Funding

Total Funding

$10.7M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health, dental, & vision coverage

Team activities

Remote work flexibility

401k contribution

Training & development programs

Flexible schedule

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-4%

2 year growth

-5%
Tailwind
Jun 5th, 2023
How a Men's Clothing Store Increased Orders 92% in Two Weeks

Tailwind recently introduced Tailwind Ads — an exciting new way to help ecommerce stores like Pierre’s reach new customers with AI so they can grow quickly and efficiently — and Pierre jumped at the chance to put this powerful new technology to work on his business.

TechSabado
Mar 9th, 2023
News – TECHSABADO

Tailwind and Microsoft have partnered before with Tailwind serving as the exclusive content creator platform to supply Microsoft Start.

Insider Intelligence
Mar 7th, 2023
Can social media and retail media be friends?

Pinterest has an agreement with LiveRamp and Albertsons.”

Tailwind
Mar 6th, 2023
Introducing AI Content Suggestions for Copilot: Tailwind’s Latest Innovation to Streamline Marketing for Small Businesses

Tailwind is excited to announce “AI Content Suggestions for Copilot.”

MarTech Series
Dec 14th, 2022
Tailwind Releases Generative Ai Copy Tools For Social Media And Email

Tailwind, with its deep background in social media and small business marketing, has released its new generative AI tool Ghostwriter.Tailwind’s AI solution currently solves specific copywriting needs for Pinterest, Instagram and email – with additional use cases coming soon. The copy generation tool helps users of the small business marketing platform to generate natural-sounding, effective copy for their digital marketing efforts in half the time.Ghostwriter was developed after Tailwind’s acquisition of Replier.ai, and delivers on Tailwind’s promised expansion of it’s offering to help small businesses with a wide range of marketing tasks, including content creation.“With Ghostwriter, we’re able to remove a big marketing hurdle with a tool that doesn’t stop at telling users what to do, but actually does part of the work for them,” said Greg Starling, Head of Strategic Partnerships at Tailwind.Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI“Adding AI copy generation to our already robust offering of marketing automation software adds another element of time-saving and relief to our busy users.”By returning examples of copy based on users’ unique inputs, Ghostwriter can break writer’s block and make users’ marketing efforts more efficient and effective.Members already participating in Ghostwriter’s beta offering are ecstatic about the AI copy tool, with 7 of every 10 reporting they would be “very disappointed” if they couldn’t use Ghostwriter, and 100% of surveyed users reporting they would continue to use the tool on a regular basis.“Writing captions is what I dislike most about marketing my small business, so Tailwind Ghostwriter is amazing, said Gina Clark, one of Tailwind’s members. “It’s far easier for me to tweak something that’s been generated for me than it is to come up with something from scratch.”Tailwind has found Ghostwriter to be remarkably high quality in its ability to generate marketing copy – with over 80% of Ghostwriter sessions resulting in a user publishing one or more pieces of copy written by the AI technology.Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future

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