Overview

Tajir is a B2B marketplace for Pakistan’s fragmented retail sector, helping small kiryana stores buy FMCG products through a mobile app. Stores access a wide catalog of beverages, snacks, personal care items, and staples, with transparent pricing and 24/7 ordering that aims for next‑day delivery. The platform consolidates multiple suppliers into a single digital storefront and handles procurement and delivery, earning a commission on orders placed. It shifted to in-house deliveries in 2019 to improve reliability and timing. Tajir differentiates itself with strong local market knowledge, a focus on informal retailers, and a full end-to-end solution backed by notable investors (YC, Kleiner Perkins) that streamlines sourcing, pricing, and logistics in one app. Its goal is to digitize the FMCG supply chain for Pakistan’s small retailers and expand its footprint from Lahore to other major cities like Karachi, becoming the go-to procurement platform for kiryana stores.