Amy Payne joins Nintex as CMO. September 16, 2026 Nintex has appointed Amy Payne as Chief Marketing Officer. Payne takes on the responsibility of leading the global marketing operation at Nintex, including defining the strategy and its execution. It will likely include driving awareness, demand generation, partner and customer engagement. As well as furthering the company's position as an industry leader in process intelligence and automation solutions powered by AI. She assumes the role vacated by Mini Peiris, who left the company at the end of 2025 and is now CMO at Cornerstone. During most of 2026, there has been interim marketing leadership at Nintex. Payne joins Nintex following the release of a major update to the Nintex Automation CE platform. The update introduced a unified platform experience and Nintex Solutions. This is a new capability that helps organisations package, govern, deploy and scale intelligent automation across the enterprise. It brings workflows, forms, apps, documents, orchestration and AI agents into a single connected experience. Therefore, advancing Nintex's vision for agentic business orchestration. That vision for agentic business orchestration, Payne will now lead the messaging for. Stephen Elop, acting CEO and Chairman of the board at Nintex, commented, "Amy has a real talent for building brands, creating demand, forging strong relationships with customers and partners, and for keeping marketing and sales aligned to deliver business results. "That mix of big-picture thinking and hands-on execution will help us drive our vision for agentic business orchestration. Amy will play an important role in sharpening how we bring the Nintex story to market, expanding our reach, and helping drive the company's next phase of growth." Who is Amy Payne. Payne joins from Talkdesk, where she has spent the last six years across various marketing leadership roles, adding to her portfolio of responsibilities. She left as VP Global Customer, Partner, Regional and Digital Marketing. Payne joined the firm as VP of Marketing, Americas. She worked closely with Sales to understand their needs and targets in the Americas Region (US, CAN and LATAM). She then developed the right integrated marketing strategy and plan to achieve those targets and grow the business. Before joining Talkdesk, she spent over a decade at Dassault Systèmes in Marketing leadership roles. She led the direct and indirect channel marketing for the firm in North America, which represented 30% of the firm's global revenues. Similar to Talkdesk, she moved through a series of marketing roles. Thus, building experience across the marketing landscape, preparing her for the first CMO position. She also spent two years at Unidesk building the firm's lead generation and pipeline machine. Thereby hitting targets that included over 800 leads a quarter and helping to drive 50% of the total pipeline with new initiatives. Payne has over thirty years of experience and spent time running her own marketing consultancy for nearly five years. There she developed lead generation programs for several clients. She currently serves on the board of CCW and has a BA from the College of the Holy Cross in political Science and Spanish. She is a keen runner and has raised more $8,200 on behalf of cancer charities. Amy Payne, CMO of Nintex, stated, "Nintex has a real opportunity to change how global organizations think about automation in the age of AI. "What drew me here was the combination of an innovative team and platform, an incredibly strong customer and partner ecosystem, and a clear vision of bringing automation and AI together to power work. I'm looking forward to working with the entire Nintex team to deepen customer relationships, build demand, and accelerate growth." Enterprise times: what does this mean. This appointment signals that Nintex is moving from product innovation to market execution. Following the recent update to Nintex Automation CE and the launch of Nintex Solutions, Payne's arrival gives the company an experienced marketing leader who can sharpen its positioning around agentic business orchestration, build demand and align marketing more closely with sales. For Nintex, the immediate task is to translate its AI and automation vision into a clear, differentiated story that customers and prospects can understand. For partners, the appointment should mean stronger messaging, clearer campaign support and potentially better programmes around customer, partner and regional marketing. Payne's background at Talkdesk and Dassault Systèmes suggests she understands both direct and indirect routes to market. Which could help Nintex strengthen channel engagement and make its automation and AI proposition easier for partners to sell. For customers, the change is less about a new product and more about clarity, engagement and execution. If Payne succeeds, customers should see a more coherent Nintex narrative around how workflows, forms, apps, documents, orchestration and AI agents fit together to solve business problems. The challenge for Nintex will be to prove that agentic business orchestration is more than a marketing phrase. And that it can deliver practical value across complex enterprise environments.

Talkdesk has expanded its partnership with Microsoft, allowing enterprises to purchase Talkdesk Customer Experience Automation (CXA) through the Azure Marketplace using existing Microsoft Azure commitments. This simplifies procurement and speeds up deployment. Talkdesk CXA automates complex customer service workflows across business applications using multi-agent orchestration. The system coordinates specialised AI agents that understand customer context, access enterprise data, and execute end-to-end processes. It works with cloud, hybrid, and on-premises contact centre environments. Through Microsoft Azure Consumption Commitment, organisations can apply pre-committed Azure spend towards marketplace purchases. This consolidates billing into a single Microsoft invoice, reducing procurement complexity and avoiding delays from vendor onboarding and approvals. The integration aims to help enterprises scale AI automation without replacing existing infrastructure.

Companies are deploying AI in customer experience faster than they can make it work. A new Talkdesk report reveals the orchestration gap preventing companies from turning AI investments into business outcomes. August 25, 2026 09:30 ET | Source: Talkdesk, Inc PALO ALTO, Calif., Aug. 25, 2026 (GLOBE NEWSWIRE) - Talkdesk(R), Inc., a leader in Customer Experience Automation (CXA), today released "The State of Agentic Automation in CX" report, revealing that AI adoption has outpaced organizations' ability to turn AI investments into business results. While 98% of organizations have deployed AI in their customer journey, only 15% combine agentic AI with cross-departmental orchestration to resolve customer needs end-to-end. This execution gap creates a dual cost for businesses - paying for isolated AI tools while also absorbing the operational expenses of unresolved customer requests. Talkdesk commissioned NewtonX to conduct a global survey of more than 250 customer experience (CX), information technology (IT), operations, and AI strategy leaders at mid-market and enterprise organizations - to understand how businesses are adapting for a human-AI hybrid workforce. The research focused on leaders accountable for both customer outcomes and the systems and operating models behind them. While AI deployment is nearly universal, the survey found that 85% of organizations lack the orchestration needed to connect AI agents, human teams, data, and workflows across enterprise systems to turn a customer's request into a fully executed resolution, and only 5% can quantify AI's impact on business outcomes. "The findings expose a widening divide between AI activity and the operating capabilities required to deliver business impact," said Tiago Paiva, chief executive officer and founder of Talkdesk. "This disconnect creates a false sense of progress. Widespread AI deployment masks the reality that so few organizations can quantify AI's impact on business outcomes. As organizations shift from deploying AI tools to managing AI as part of their workforce, orchestration has become the defining capability separating experimentation from measurable business impact." Fragmented AI has hidden costs While companies rush to deploy AI, a lack of organizational readiness leaves workflows unfinished, turning promised efficiency into financial risk. * While 64% of organizations use specialized AI agents, only 35% retain customer context from one system to the next. This missing context makes end-to-end resolution impossible, leaving tasks unfinished and driving up operational expenses. * Disconnected systems and legacy infrastructure create technical roadblocks for 45% and 44% of organizations, respectively. These backend barriers leave nearly 80% of companies limited to 10 or fewer AI automations. * When AI can't complete workflows, the workload falls on human agents, who lose an average of 28% of their time switching systems, re-entering data, and searching for customer context. AI agents are crossing the line from software tools to digital labor Organizations recognize the value of a hybrid workforce, but lack the operating models and governance to effectively manage it. * Nearly one in five organizations already view AI agents more as labor than technology, and 99% believe a hybrid workforce of AI and people delivers beneficial value. * Organizations with the highest CXA maturity are more than 10x as likely to run AI and people as a unified operation, demonstrating that although AI is becoming part of the workforce, the operating models to manage it are still taking shape. * Leaders remain hesitant to hand over control, with 52% citing trust in AI decisions as a primary concern. Despite this, an overwhelming 94% of organizations operate without AI-assisted knowledge management, missing the foundation needed to fuel accurate and effective AI agents. Multi-agent orchestration drives measurable advantage The report defines a maturity curve based on true agentic AI capabilities and cross-departmental orchestration. The data proves this maturity translates directly into measurable business outcomes. * Organizations combining agentic AI and cross-departmental orchestration are four times more likely to report major customer satisfaction (CSAT) or Net Promoter Score (NPS) gains. * Companies with higher CXA maturity are nearly twice as likely to automate revenue-driving use cases like churn prediction and personalized recommendations. * Among leading organizations, 38% autonomously resolve more than 40% of customer issues. No organizations in the lowest maturity tier reach that level. "Talkdesk's benchmark data is a wake-up call: deploying AI is easy, but operationalizing it is where most enterprises stall," said Zeus Kerravala, principal analyst, ZK Research. "Moving from AI experimentation to real execution requires an operating model where AI, people, data, and workflows operate as a unified workforce. That's where true business value will be created." "AI agents are becoming part of the customer experience workforce. But organizations need more than another AI tool - they need a way to manage how AI and people work together," said Munil Shah, chief product, technology, and customer officer at Talkdesk. "We built Talkdesk Customer Experience Automation on the belief that AI creates value when it can coordinate work across systems, departments, and people. The research findings show why that orchestration matters: the companies seeing the greatest business impact aren't just adding more AI - they're orchestrating work across a hybrid workforce that delivers on the outcomes customers and businesses expect." Market pressure continues to build, as 83% of organizations expect autonomous issue resolution rates to increase over the next two years. The full report provides a framework for leaders to benchmark their current AI capabilities against this growing demand. Methodology: NewtonX conducted an online quantitative survey of 252 director-level-and-above decision-makers and significant influencers responsible for CX, IT, operations, or AI strategy at mid-market and enterprise organizations. Fielded in April 2026, the survey included respondents across North America, EMEA, LATAM, and APAC, with representation from healthcare, financial services, retail, and several other industries. About Talkdesk Talkdesk(R) automates the world's most complex customer journeys. By resolving customer requests from start to finish, AI agents enable a hybrid workforce where human expertise is reserved for the moments that matter most. Backed by deep industry expertise and trusted by global leaders like Canon, United Rentals, Sysco, and Kimberly-Clark, Talkdesk sets the standard for Customer Experience Automation (CXA). About Talkdesk CXA Talkdesk Customer Experience Automation (CXA) automates the entire customer lifecycle - from the initial conversation to the back-end resolution. The platform leverages customer data across enterprise systems to provide AI agents with the context needed to resolve complex requests with human-like precision. Talkdesk CXA is a self-improving system that uncovers new ways to automate as it works, ensuring the AI workforce becomes more accurate and effective with each customer moment. [Talkdesk is a registered trademark of Talkdesk, Inc. All product and company names are trademarks(TM) or registered(R) trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.] About NewtonX NewtonX is the only B2B research intelligence platform that delivers AI-speed insights with data you can trace. We help businesses make faster, more defensible decisions, built on verified data across 140+ industries, AI-native automation, and end-to-end research expertise. Trusted by Google, TikTok, Salesforce, Stripe, Microsoft, and Coinbase. Research cited by Gartner, Fortune, Forbes, Adweek, and The Wall Street Journal. Visit newtonx.com. Media contact