Taplytics

Taplytics

Digital optimization platform for customer engagement

About Taplytics

Simplify's Rating
Why Taplytics is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Enterprise Software

Cybersecurity

Company Size

11-50

Company Stage

Late Stage VC

Total Funding

$12.5M

Headquarters

San Francisco, California

Founded

2013

Overview

Taplytics provides a digital optimization platform that enhances customer engagement and experience across various digital channels. The platform integrates tools for feature flagging, A/B testing, and marketing automation, allowing businesses to manage product risks, optimize releases, and drive customer growth. It primarily serves engineering, product, and marketing teams in sectors like e-commerce, mobile applications, and OTT media services. Taplytics operates on a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes. The goal of Taplytics is to help product leaders experiment and optimize their digital offerings while ensuring data privacy and security.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for AI-driven personalization enhances Taplytics' market position.
  • Integration of feature flagging with A/B testing optimizes user experiences effectively.
  • Rising trend for unified digital optimization platforms boosts Taplytics' appeal.

What critics are saying

  • Emerging competition from platforms like VWO and Optimizely threatens Taplytics' market share.
  • Rapid evolution of AI-driven tools by competitors like Adobe may cause customer churn.
  • Economic uncertainties could lead to reduced spending on SaaS platforms like Taplytics.

What makes Taplytics unique

  • Taplytics unifies digital customer journey, product optimization, and marketing automation in one platform.
  • The platform offers feature flagging, A/B testing, and marketing automation tools.
  • Taplytics serves engineering, product, and marketing teams in digital sectors like e-commerce.

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Funding

Total Funding

$12.5M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Equity & company ownership

Unlimited vacation

Team events

Medical, dental, & vision coverage

Learning & development

Pet friendly

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-18%
EIN News
Jul 16th, 2024
The Top A/B Testing Software Vendors According to the FeaturedCustomers Summer 2024 Customer Success Report Rankings

Top Performers - Apptimize, Instapage, Intellimize, Kameleoon, Leadpages, Split, Swrve, and Taplytics were awarded "Top Performer" honors.

EIN News
Jul 11th, 2023
The Top A/B Testing Software Vendors According to the FeaturedCustomers Summer 2023 Customer Success Report Rankings

Top Performers – Apptimize, Instapage, Intellimize, Kameleoon, Leadpages, Split, Swrve, and Taplytics were awarded “Top Performer” honors.

PR Newswire
Mar 16th, 2022
Taplytics, Inc. received financing of $5M on Mar 16th 22'.

TORONTO, March 16, 2022 /PRNewswire/ - Y-Combinator backed Taplytics, an advanced A/B testing platform for product and marketing teams, announced today it has raised $5 million to launch and scale DevCycle, the first feature management suite for product engineering teams.

Taplytics
Jul 15th, 2021
Taplytics, Inc. launched Taplytics AI on Jul 15th 21'.

Today Taplytics, Inc. is thrilled to announce the launch of its AI powered suite of digital optimization products, Taplytics AI.

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