About

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

Simplify's Take

What believers are saying

• Winning AdExchanger's Most Innovative TV Advertising Technology Award in 2023 highlights Tatari's industry leadership and innovative prowess.
• The launch of Vault, focused on privacy-compliant tech for CTV, positions Tatari at the forefront of addressing privacy concerns in TV advertising.
• Tatari's acquisition of TheViewPoint and integration with Experian and Samba TV data sets significantly bolster its platform's capabilities and market reach.

What critics are saying

• The rapidly evolving ad tech landscape requires Tatari to continuously innovate to maintain its competitive edge.
• Dependence on third-party data providers like Experian and Samba TV could pose risks if these partnerships were to dissolve.

What makes Tatari unique

• Tatari transforms TV advertising into a digital-like experience with real-time analytics and data-driven insights, setting it apart from traditional TV ad methods.
• The integration of Experian’s marketing data and Samba TV’s viewership data enhances Tatari’s targeting and measurement capabilities, providing a competitive edge.
• Tatari's continuous innovation, such as the launch of Similar Inventory and Creative Library, demonstrates its commitment to refining and expanding its platform.

Help us improve and share your feedback! Did you find this helpful?

YesNo