About

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari offers a data-driven approach that emphasizes performance measurement and campaign management flexibility. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

Simplify's Take

What believers are saying

• Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
• Integration with Experian enhances Tatari's data-driven targeting capabilities.
• Tatari's launch of Vault capitalizes on the demand for privacy-compliant advertising.

What critics are saying

• TheViewPoint integration with FreeWheel increases competition for Tatari.
• Vault's launch may divert resources from Tatari's core operations.
• Samba TV data licensing could raise privacy concerns affecting client trust.

What makes Tatari unique

• Tatari transforms TV ads into a digital-like experience with real-time analytics.
• Tatari's platform offers comprehensive TV ad buying, measuring, and optimizing capabilities.
• Tatari partners with clients, providing end-to-end support for TV ad campaigns.

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