Best buy of the week: save up to $50K with Taylor Morrison's Summer Savings event. If you're planning a move to Southwest Florida, timing can make a massive difference in your bottom line. This week's best buy isn't just one property - it's an opportunity to save up to $50,000 on brand-new construction from Taylor Morrison, America's Most Trusted Home Builder for 11 consecutive years. Taylor Morrison is hosting their Summer Savings Open House across multiple Southwest Florida communities, offering substantial incentives that can dramatically reduce your upfront costs or help you upgrade to premium features you might have thought were out of reach. What makes this deal special? Let's talk numbers. A $50,000 builder incentive on new construction is exceptional, especially in today's market where price cuts have actually decreased compared to previous months. This isn't a distressed sale or a property that's been sitting on the market - this is a premium builder offering significant savings on brand-new homes with warranties, modern floor plans, and the latest energy-efficient features. Here's what $50,000 in savings really means: * Lower purchase price: On a $400,000 home, that's a 12.5% reduction - bringing your property taxes down by approximately $650-$750 annually (based on Southwest Florida's 1.3-1.5% tax rate) * Premium upgrades: Use the incentive toward luxury finishes, expanded outdoor living spaces, or a pool - features that add both enjoyment and resale value * Reduced closing costs: Apply savings toward prepaid insurance, property taxes, or rate buy-downs to lower your monthly payment * More house for your budget: Qualify for a larger home or better location while staying within your financial comfort zone Taylor Morrison's Southwest Florida communities. Taylor Morrison builds throughout the Fort Myers and Naples areas, offering a variety of communities that cater to different lifestyles. Their developments typically feature: * Resort-style amenities including pools, fitness centers, and clubhouses * Maintenance-included landscaping in many communities * Gated security for peace of mind * Walking trails, parks, and recreational facilities * Proximity to Southwest Florida's beaches, shopping, and dining Whether you're looking at Estero for its central location and excellent schools, South Fort Myers for value and convenience, or Naples for luxury and prestige, Taylor Morrison has communities positioned throughout the region. Who is this perfect for? Relocating Professionals and Families: If you're moving to Southwest Florida for work or lifestyle, new construction means you won't inherit someone else's deferred maintenance. Everything is brand new, under warranty, and built to current Florida building codes - crucial for hurricane resistance and insurance costs. Out-of-State Buyers Who Can't Visit Repeatedly: Working with a builder like Taylor Morrison means consistent quality and transparent processes. Their reputation didn't happen by accident - 11 years as America's Most Trusted Home Builder means reliable construction timelines, clear communication, and standing behind their product. Buyers Seeking Modern, Low-Maintenance Living: New construction means energy-efficient HVAC systems, modern insulation, impact-resistant windows, and contemporary open floor plans. Many Taylor Morrison communities also include exterior maintenance, perfect for snowbirds or busy professionals who don't want to spend weekends on yard work. Downsizers from the Northeast and Midwest: If you're selling a long-time family home up north, you might be surprised by how much house your equity can buy in Florida - especially with a $50,000 incentive. No state income tax, lower property taxes than many northern states, and modern single-story floor plans designed for Florida living. Why this week is the right time. Builder incentives of this magnitude are typically tied to specific time frames and inventory targets. Summer in Southwest Florida is traditionally a slower season for real estate, which means builders are motivated to keep construction schedules moving and communities developing. This creates genuine opportunities for buyers willing to act during this window. Additionally, recent market data shows that price reductions have decreased, signaling that sellers - including builders - are finding their pricing sweet spot. When you combine appropriate pricing with substantial incentives, you're getting true value rather than chasing a "deal" on an overpriced property that's been sitting stagnant. What to do next. As someone who's closed over 100 transactions and helped countless families relocate to Southwest Florida, I can tell you that builder incentives like this don't last forever. Summer savings events typically run for limited periods, and the best lots and floor plans get claimed quickly. Here's how I help my relocation clients maximize these opportunities: * Community evaluation: Not all builder communities are equal. I'll help you understand which locations best fit your commute, school needs, and lifestyle preferences * Incentive negotiation: Even with advertised incentives, there's often room to negotiate additional concessions or upgrades * Contract review: Builder contracts differ from resale purchases. My background as both a teacher and contractor means I explain complex terms clearly and protect your interests * Timeline coordination: If you're selling a home out of state, Swflrelocationteam'll coordinate your purchase timeline to avoid double mortgages or rushed decisions * Long-term value assessment: Swflrelocationteam'll discuss not just the purchase price but property taxes, HOA fees, insurance costs, and resale potential Don't navigate this opportunity alone. With 41 five-star reviews and extensive experience helping people just like you make successful moves to Southwest Florida, I'll ensure you understand every detail and make the most of these summer savings. Ready to explore how you can save up to $50,000 on your Southwest Florida dream home? Call Rick Harrison at 239-310-5478 or visit swflrelocationteam.com to book your strategy session today. Let's turn this best buy of the week into your best decision of the year.

Berkshire expands homebuilding business with Taylor purchase. Anabelle Colaco 03 Jun 2026, 01:11 GMT+10 * Berkshire Hathaway has agreed to acquire homebuilder Taylor Morrison Home Corp. for $6.8 billion in cash * This marks the first major multibillion-dollar acquisition under Chief Executive Officer Greg Abel since he succeeded Warren Buffett * The transaction gives the Scottsdale, Arizona-based builder an enterprise value of approximately $8.5 billion OMAHA, Nebraska: Berkshire Hathaway has agreed to acquire homebuilder Taylor Morrison Home Corp. for $6.8 billion in cash, marking the first major multibillion-dollar acquisition under Chief Executive Officer Greg Abel since he succeeded Warren Buffett. The deal, announced on May 31, values Taylor Morrison at $72.50 per share, representing a 24 percent premium to the company's closing stock price on Friday. The transaction gives the Scottsdale, Arizona-based builder an enterprise value of approximately $8.5 billion. Taylor Morrison shares rose more than 22 percent in June 1 trading following news of the acquisition. The purchase will help Berkshire deploy part of its massive cash reserves, which totaled $380.2 billion at the end of March. Abel also oversees most of Berkshire's stock portfolio, including major holdings in Apple and Alphabet. Taylor Morrison operates in 12 U.S. states, primarily in the West and South, through brands including Taylor Morrison, Esplanade and Yardly. Its portfolio spans entry-level housing as well as higher-end "resort lifestyle" communities. Taylor Morrison Chief Executive Officer Sheryl Palmer will remain in her role after the deal closes, which is expected in the second half of 2026, subject to shareholder and regulatory approvals. Berkshire already owns manufactured-home builder Clayton Homes, which it acquired in 2003. Abel said he hopes to create a broader housing platform that combines site-built and manufactured homes, making homeownership more accessible for Americans. In a research note, UBS analyst John Lovallo said a combination of Taylor Morrison and Clayton Homes would create a top-five U.S. homebuilder. He described the acquisition as "a strong vote of confidence in the mid-long term outlook for the homebuilding industry," noting an estimated housing shortage of about seven million homes in the United States. Taylor Morrison reported net income of $782.5 million on revenue of $8.12 billion in 2025. Under the agreement, the company would pay Berkshire a termination fee of $221.6 million if the transaction falls apart under certain conditions. Berkshire's housing-related businesses also include Acme Brick, Benjamin Moore paints, Johns Manville insulation and one of the largest residential real estate brokerages in the United States. At the end of March, Berkshire's investment portfolio also included stakes in homebuilders Lennar and NVR. Taylor Morrison ranks sixth on Builder magazine's list of the top 100 U.S. homebuilders and also offers mortgage-financing services. Palmer said in a statement that Berkshire's long-term investment approach is "uniquely well-suited to the multi-year investment cycle of homebuilding." The acquisition comes amid a broader wave of consolidation in the housing sector. RBC analyst Mike Dahl wrote that the Taylor Morrison transaction "adds further fuel to the fire of consolidation." In January, Berkshire completed a $9.5 billion cash acquisition of Occidental Petroleum's chemicals business, a deal announced last October. Berkshire owns dozens of businesses across industries, including Geico insurance, BNSF Railway, energy and industrial operations, as well as consumer brands such as Dairy Queen and Fruit of the Loom. Goldman Sachs, Moelis, Simpson Thacher & Bartlett and Mayer Brown advised Taylor Morrison on the transaction.

Taylor Morrison launches "homes Built for Real Life" brand platform. Wednesday, Feb 18, 2026 6:06 am ET 1min read Taylor Morrison, America's Most Trusted Home Builder, has introduced a new brand platform, "Homes Built for Real Life," which celebrates everyday moments and imperfections at home. The platform spotlights the familiar, often messy moments that define everyday living, such as morning rush, bedtime negotiations, and quiet connection. The platform moves away from idealized portrayals of homeownership and honors the way people actually live, gather, grow, work, rest, and reset. Ask Aime: How might Taylor Morrison's new brand platform impact homeowner perceptions? Aime insights. Could you identify top-performing EVs stocks with solid battery technology advancements? Which companies have consistent earnings growth and high profit margins? Could you recommend defensive stocks that perform well in inflationary environments? Between Microsoft and Google, which is better for long-term holding?