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TaylorMade Golf makes golf clubs and gear. Its breakthrough product was a stainless steel 12-degree driver that replaced the then-common persimmon wood, offering more forgiveness and easier ball launch, especially for harder golf balls. The driver, nicknamed the Pittsburgh Persimmon, works by using a metalhead that creates higher launch and more consistent distance compared to traditional wooden drivers, helping players hit the ball farther and straighter. The company differentiates itself by pioneering metalwood technology and validating its performance through professional tours, which helped it grow rapidly and dominate the driver market. Its goal is to lead the driver segment and shape the broader golf equipment landscape through trusted performance and innovation in club design.
Industries
Industrial & Manufacturing
Consumer Goods
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$650M
Headquarters
Carlsbad, California
Founded
1979
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Total Funding
$650M
Above
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Funded Over
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TAG HEUER & TAYLORMADE unveil a CONNECTED WATCH DESIGNED FOR GOLF PLAYERS. TAG Heuer and leading golf equipment manufacturer TaylorMade Golf introduce the TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition. A timepiece built for modern golfers. The new Connected Calibre E5 45 mm x TaylorMade Edition is crafted with the realities of golf in mind, shaped by the demands of the sport and the expectations of today's players. TAG Heuer's connection to golf dates back to 2005, when the brand introduced a quartz watch designed specifically for the game - an early step in merging high-precision watchmaking with a sport defined by accuracy and consistency. That milestone marked golf as a natural arena for TAG Heuer's expertise in timing and performance. Since then, the brand has continued exploring how precision can enhance the golfer's experience. Golf may not be governed by a ticking clock, but it requires unwavering focus and exactness. Every swing produces an immediate outcome, yet the reasons behind success or failure can be subtle - rooted in technique, mindset, and experience. Over time, mental discipline sharpens execution. This balance between intuition and measurable performance has shaped TAG Heuer's philosophy in the sport. The launch of the TAG Heuer Connected Golf Edition in 2019 expanded this vision, introducing digital tools that allowed players to track rounds and analyze performance with new clarity. The latest TaylorMade Edition pushes this further, embedding deeper insights directly into the rhythm of the game. A partnership defined by innovation. TAG Heuer's collaboration with TaylorMade is built on shared histories of challenging conventions. Since its founding in 1979, TaylorMade has been a driving force in modern golf equipment, beginning with the introduction of the first metal wood - a breakthrough that reshaped the industry. Over the years, the brand has built a complete ecosystem of clubs, balls, apparel, and digital tools, trusted by many of the world's top golfers. This evolution parallels TAG Heuer's own journey. Both companies reached defining moments where innovation changed perceptions and cemented their reputations. TAG Heuer's advancements in chronographs elevated its status in precision timing, while TaylorMade's engineering breakthroughs redefined how golf could be played. Together, they form a natural alliance where measurement and performance go hand in hand. Designed with the course in mind. The Connected Calibre E5 x TaylorMade Edition is engineered to fit seamlessly into a round of golf while remaining refined enough for everyday wear. Its grade 2 titanium case, finished with brushed and sandblasted textures and presented without the usual black DLC coating, echoes the natural look of golf clubs. The bezel features engravings of all 18 holes, grounding the watch in the structure of the game. TaylorMade branding on the crown and subtle design cues inspired by club faces reinforce the connection. The color scheme draws from TaylorMade's visual identity, including tones found in its putters and the capsule collection created for the collaboration. The strap blends blue leather with black rubber, accented by a white center line and silver stitching - balancing sporty performance with refined aesthetics. A black sandblasted DLC titanium caseback engraved with the TaylorMade logo houses the heart-rate sensor, merging design with functionality. The watch also comes with an additional stretch textile strap in dedicated co-branded packaging. Turning every shot into insight. Golf is a game of fine margins - slight misreads, small miscalculations, or decisions made too quickly. The Connected Calibre E5 x TaylorMade Edition captures every shot automatically and converts the data into strokes gained analysis, revealing where players excel, where they fall behind, and which aspects of their game need attention. Powered by TAG Heuer OS, the watch uses advanced algorithms to detect shots and positions throughout the round without requiring any manual input, allowing golfers to stay fully immersed in play. TaylorMade's performance analytics then process the data to generate strokes-gained metrics, comparing each round to a defined benchmark and tracking progress over time. The watch also includes golf-specific complications that display key stats at a glance - such as longest drive, upcoming round, best score, last score, total rounds played in the year, and total birdies. Two exclusive watch faces extend the collaboration's visual identity: Momentum, inspired by the fluid motion of a golf swing, with a hand movement that traces the TaylorMade logo, and Topography, featuring course-inspired contours and design elements drawn from TaylorMade's Spider putter. Beyond the fairway. At its core, the watch runs on the Connected Calibre E5 platform, featuring an AMOLED touchscreen with sapphire glass and an always-on display. Battery life varies by mode - up to two days in performance mode, three days in low-power mode, and up to 17 hours in sport mode, including 12 hours dedicated to golf. Fast charging delivers a full day of use in just 30 minutes. Connectivity includes compatibility with iOS 18+ and Android 13+, supported by Made for iPhone certification. A new speaker enables calls, voice assistance, and audio features. The sensor suite supports sleep tracking and health metrics such as SpO2, heart-rate variability, breathing rate, and sleep phases. Dual-band GPS ensures fast and accurate positioning on the course. The Spider ZT x TAG Heuer putter. The Spider ZT x TAG Heuer putter blends TaylorMade's renowned Spider performance with TAG Heuer's sleek design language. Co-branded details - from the TAG Heuer sightline to topographic patterns inspired by the watch - tell the story of the collaboration right on the green. It comes with a premium headcover, a dual-logo ball marker, and carefully designed packaging. The collection also includes a co-branded duffle bag, hats, and golf gloves. A unified vision of precision. Together, these pieces embody a shared commitment to performance, craftsmanship, and innovation. From the watch on the wrist to the putter in hand, every element enhances how golfers experience and understand their game. Each round leaves behind data, patterns, and insights - transforming instinct into knowledge. With the TAG Heuer Connected Calibre E5 x TaylorMade Edition, every stroke becomes part of a clearer, more refined picture of performance.
TaylorMade debuts MIM construction with new SYSTM2 putters. This post was originally published on this site. TaylorMade is introducing its new SYSTM2 putters, featuring a new MIM construction and flymill face, but coming in under $300.
TaylorMade have improved the TP5 and TP5x in a way you probably wouldn't expect. Last updated: 18 March 2026 TaylorMade TP5 and TP5x golf balls are available in white, yellow, pix, and Stripe TaylorMade TP5 and TP5x golf balls have been hugely successful - but could 2026 be their best year yet? Here's everything you need to know... Ever since the original TaylorMade TP5 and TP5x emerged in 2017, they have been among the best golf balls in the game. As well as being extremely popular among amateur golfers, they are highly regarded by tour players, such as Rory McIlroy, Nelly Korda, Tommy Fleetwood, Charley Hull, and many more. Now in their fifth generation, TaylorMade believe the 2026 TP5 and TP5x are their most consistent premium golf balls ever. But what have TaylorMade done to improve the previous versions of the TP5 and TP5x? A lick of paint should do the trick... Before TaylorMade could set about fixing the issues (perhaps harsh, considering the 2024 TP5 helped McIlroy complete the career Grand Slam) of the previous generation TP5 and TP5x, they first had to find the problem. TaylorMade have spent millions of dollars on people, equipment, and software over the last five years to assemble the ultimate R&D department. It seems as though their investment has been worthwhile. After scrutinizing previous generations of the TP5 and TP5x, TaylorMade found what they're calling their "invisible problem". Using micro measurement equipment capable of discerning widths thinner than a human hair, TaylorMade were able to spot discrepancies that were previously not visible. TaylorMade's R&D team found that excess paint tends to collect in the bottom of the dimples, which creates an uneven application across the ball's surface. This results in inconsistent ball flight. Rather than painting over the cracks, TaylorMade have developed a revolutionary microcoating process that ensures an ultra-thin, even application of paint across the entire surface of the golf ball. This new paint process includes precisely controlling cure times and temperatures, and optimizing atomization to the one-millionth of a gram of how much total paint is used. In turn, this results in a more predictable full-shot dispersion, which provides reliable overall performance. Optimal construction. TaylorMade have worked on building the 2026 TP5 and TP5x better than ever, from core to cover. With the investment in R&D, TaylorMade developed their digital prototyping capabilities that allowed engineers to analyze more than 100,000 variations of the TP5 and TP5x to find the optimal five-layer construction that maximizes distance, spin, and consistent performance. Spin or speed? TaylorMade TP5. The 2026 TP5 couldn't have had a better introduction; it's already in play for Collin Morikawa and McIlroy. Although the TP5 is the higher-spinning option, the 2026 model is TaylorMade's fastest TP5 to date. The 2026 TP5 employs TaylorMade's largest tour core, which decreases contact time with the clubface at impact, resulting in increased energy retention and faster ball speeds on full#2;swing shots. TaylorMade has also updated the Tour Flight Dimple Pattern in TP5. The reengineered design features new dimples that minimize turbulence and create an optimized lift-to-drag ratio for a lower, more penetrating flight. Golfers will notice shots that hold their line in the wind more reliably and balloon less during flight. TaylorMade TP5x. The TP5x is the lower-spinning and faster counterpart of the TP5. The 2026 TP5x attributes most of its speed to the new mantle layers, which include new materials for unparalleled ball speeds at the top of the bag. The core also provides the foundation for firmer material composition in the three mantle layers that comprise the speed gradient, further contributing to ball speed. The mantle construction also fine-tunes spin throughout the flight. Around the green, the ultrathin cast urethane cover provides ample wedge spin for precise distance control and soft feel. What's your visual preference? As the industry's leader in golf ball visualisation technology, TaylorMade will offer both TP5 and TP5x Stripe, as well as white, yellow, pix, officially licensed NFL designs, and TRKR for tour-level accuracy indoors with launch monitors. TP5 and TP5x Stripe have been reengineered to provide added performance benefits preferred by the better player. A new Tour Stripe with 360° Tour ClearPath Alignment features tighter feedback lines, and an all-new performance dot allows golfers to achieve laser focus on the green and hole more putts. What do TaylorMade say about the TP5 and TP5x? "Golf balls are the only piece of equipment we hit on every shot, but they are also the only piece of equipment we change in a round. Making sure we produce the most consistent product from ball to ball and shot to shot is as important as anything we do. "Until now, applying paint to a golf ball to protect its appearance has carried with it the potential to adversely impact ball flight. Now, with microcoating, we have a process that solves what was once an invisible problem and allows golfers to experience greater consistency in how their shots perform from tee to green. "In short, TP5 and TP5x make up our most consistent Tour golf ball family, ever." Price: $57.99 / £47.99 TaylorMade TP5 will be available for preorder online at TaylorMadeGolf.co.uk and at trusted retail outlets on February 2, and available to purchase from February 12. TP5 and TP5x white and yellow will RRP for $57.99 / £47.99. TP5 and TP5x Stripe and pix will RRP for $57.99 / £49.99. Price: $57.99 / £47.99 TaylorMade TP5x will be available for preorder online at TaylorMadeGolf.co.uk and at trusted retail outlets on February 2, and available to purchase from February 12. TP5 and TP5x white and yellow will RRP for $57.99 / £47.99. TP5 and TP5x Stripe and pix will RRP for $57.99 / £49.99. - Just so you know, we may receive a commission or other compensation from the links on this website - read why you should trust us.
Golf Ball Technician. Adecco US, Inc. Carlsbad, CA Adecco is partnering with TaylorMade Golf to recruit a Golf Ball Technician for a 9?month assignment in Carlsbad, CA. * Duration: Through 12/31/2026 * Shift: * Mon-Fri, 11:00 AM-7:30 PM or 12:00 PM-8:30 PM * Alternative schedules (Tue-Sat or Sun-Thurs) may be considered. * Critical requirement: Must be able to work past 4:30 PM for at least 3 hours. Role Overview We are seeking a detail?oriented technician to support the Golf Ball Engineering team with hands?on product testing, data collection, and equipment maintenance in a fast-paced lab environment. Key Responsibilities * Conduct repetitive testing on golf balls, inserts, and material specimens. * Set up test equipment, perform inspections, and accurately record results. * Compile, plot, and submit data to designated engineering personnel. * Review measurement data and troubleshoot irregular or suspect results. * Enter data in computer systems and produce basic reports and summaries. * Perform routine maintenance, calibration, and minor repairs on lab tools and equipment. * Follow established safety, engineering, and testing procedures. * Support continuous improvements to testing equipment, procedures, and workflows. * Assist with sample preparation, organization, and archiving. * Provide additional support to other teams as needed. If you are mechanically inclined, detail?driven, and excited to support innovative golf product development - we encourage you to apply! Apply now to be part of a dynamic, hands-on project supporting innovative product development. We are an equal opportunity employer. Pay Details: $19.00 per hour Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Equal Opportunity Employer/Veterans/Disabled Military connected talent encouraged to apply To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: * The California Fair Chance Act * Los Angeles City Fair Chance Ordinance * Los Angeles County Fair Chance Ordinance for Employers * San Francisco Fair Chance Ordinance Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TaylorMade vs. Callaway: when marketing crosses the boundary. LinkedIn Facebook X On January 15, 2026, TaylorMade Golf Company filed a federal lawsuit in the U.S. District Court for the Southern District of California against Topgolf Callaway Brands Corporation. The claims center on false advertising, unfair competition and trade libel, alleging that Callaway orchestrated a misleading marketing campaign by implying that TaylorMade's TP5 and TP5x balls are defective, specifically, that they perform like "mud balls." This case represents one of the most public, brand-damaging clashes in the modern golf equipment industry and offers critical lessons for how brands should substantiate claims, train sales representatives and manage competitive marketing tactics. The lawsuit. According to the Complaint, Callaway sales representatives, ambassadors and affiliated influencers have used UV lights in retail and course-side "demonstrations," showing customers that TaylorMade balls appear to have dark spots. These spots were allegedly presented as evidence of "uneven paint," "poor quality control" and "mud-ball-like performance." One cited instance involves a Callaway sales agent shining a UV light on a TaylorMade TP5 and remarking that the darkened area looked like "a gigantic piece of mud." TaylorMade argues that differences in UV appearance stem solely from UV brightener, a cosmetic additive that has no meaningful relationship to aerodynamics or performance. UV brightness, they contend, is simply not a scientifically reliable indicator of real-world ball flight. TaylorMade also emphasizes that true imbalance, which can affect flight, arises from internal factors (e.g., off-center cores, mantle inconsistencies) or severe external deformities, not paint brightness under black light. TaylorMade claims that Callaway's campaign harmed its brand reputation, weakened consumer trust and reduced its premium positioning in a competitive category where it and Callaway trail only Titleist. While a trial has not yet been scheduled, TaylorMade seeks injunctive relief, corrective advertising, damages and recovery of profits tied to the alleged false advertising in the lawsuit. Why this case matters for brands. This lawsuit is not just about golf balls. It's about modern brand warfare, competitive claims and what happens when promotional tactics cross legal lines. In fact, TaylorMade's lawsuit references not only representative demonstrations but also media coverage that echoed Callaway's claims, showing how quickly advertising spreads in the digital age and underscoring the importance of accurate, truthful messaging. To combat this, brands should monitor its competitor's advertising and quickly fact-correct untrue claims. In industries where performance claims drive market share, like the modern golf-equipment industry, litigation can become part of the strategic playbook to protect brand equity. To ensure that your brand is not the next to face a lawsuit about advertising from a competitor, you must have scientifically valid data to back the performance-based advertising claim. Visual demonstrations, especially simplified ones like UV light tests, cannot substitute for validated product testing. The TaylorMade suit underscores that "cosmetic indicators" can be misinterpreted by consumers when framed as performance evidence. Brands can audit all demos for scientific rigor and require a clear chain of validation linking the test to the performance claim. Several allegations also stem from individual sales reps at golf shops making unfounded claims. TaylorMade asserts these reps were acting as part of a broader, instructed marketing effort. Unscripted or loosely guided selling moments can become legal exposure points if reps exaggerate claims or denigrate competitors. Brands can develop strict sales-training protocols for competitive claims, deploy approved messaging libraries that limit improvisation, and monitor field behavior via mystery shoppers or partner-retailer feedback. Calling a competitor's product a "mud ball" is more than colorful language, it's a direct assertion of structural defectiveness and inferior performance. This is why TaylorMade asserts the term is one of the "most derogatory" claims in golf ball marketing. Brands can highlight their strengths without explicitly or implicitly asserting that competitors' products are defective, which can avoid metaphors or demonstrations that imply failure modes unless proven. Demonstration-based marketing can be compelling (but risky) when the test isn't reliably tied to real performance. TaylorMade argues the UV test "oversimplifies and misrepresents" performance factors. "Science-fair-style" demos may generate buzz but also scrutiny if the underlying science is weak. Brands can validate all "on-floor demonstrations" with cross-functional science and legal teams and ensure disclaimers or context accompany simplified visual tests. Conclusion. The TaylorMade v. Callaway lawsuit is a vivid signal to all consumer brands, especially those in performance-driven categories, that every claim, demonstration, influencer script and sales-floor interaction matters. Brands must monitor their competitors' advertising and root their advertising tactics and strategy in verifiable science, manage reputational risk proactively and ensure that storytelling does not outpace substantiation. DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising. (C) Kohrman Jackson & Krantz LLP 2026
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Industries
Industrial & Manufacturing
Consumer Goods
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$650M
Headquarters
Carlsbad, California
Founded
1979
Find jobs on Simplify and start your career today