Teads unveils the next evolution of Teads Ad Manager, connecting cross-screen media, Full-Funnel Measurement and Unified Performance. Unify full-funnel strategies - from CTV reach to digital conversions - in one platform with AI-powered workflows, greater transparency, and open MCP integrations. NEW YORK, Oct. 29, 2026 (GLOBE NEWSWIRE) - Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the launch of the next generation of Teads Ad Manager (TAM), its unified, end-to-end advertising platform. The platform evolution is designed to help agencies and advertisers connect campaigns across connected TV (CTV) and digital environments, understand campaign impact across the funnel, extend performance across quality media placements, and work more efficiently through AI-assisted workflows. As daily media consumption reaches an all-time high of 13 hours and 26 minutes per day, and streaming accounts for the majority of television viewership, consumer journeys have become increasingly cross-screen. Despite this shift, media planning, buying, and reporting remain heavily fragmented across disconnected tools, with 53% of marketers struggling to unify measurement across channels for optimization. The latest evolution of TAM solves this by uniting Teads' premium global supply across CTV and digital with full-funnel measurement and AI workflows. TAM users can seamlessly connect media investments across screens, measure total campaign impact, and work smarter using their preferred AI tools. "Marketing teams and agencies can no longer afford to manage brand and performance in isolated silos if they want to drive real business growth," said Remi Cackel, Chief Product Officer at Teads. "By connecting the omnichannel journey in one platform and enabling AI-powered workflows, we're giving our partners the control, efficiency, and intelligence needed to make every media investment deliver measurable impact." "Agencies require technology that simplifies media execution without compromising supply quality or data flexibility," said Rheece Hemmings, Programmatic Manager at OMD, UK. "TAM's connected toolset and open AI architecture allow our teams to plan, activate, and optimize cross-screen campaigns in minutes, giving us full visibility into how branding and performance work together to drive client growth." Key Platform Innovations The next evolution of TAM introduces four key platform capabilities: * Omnichannel Strategies & Full-Funnel Measurement: Activate campaigns against multiple KPIs across CTV and digital within a single workflow and measure how upper-funnel brand activity drives lower-funnel outcomes - like tracking site visits generated by branding campaigns. * Unified Performance: Extend performance campaigns seamlessly across CTV and digital - including CTV InStream, HomeScreen, inRead, and Feed placements. Access premium, transparent media supply with built-in quality controls and flexible measurement integrations, including Conversion API (CAPI) and Google Analytics 4 (GA4). * Agentic AI Workflows: Automate campaign planning, setup, management, and reporting with task-specific AI copilots. Go from brief to strategy with Strategy Builder or catch delivery and pacing risks instantly in Control Hub - slashing troubleshooting time from 15 minutes to under 60 seconds.[1] * Open Model Context Protocol (MCP) Interconnectivity: Connect Teads' audience insights, reach forecasting, and inventory discovery directly into agency AI systems, including Claude, Gemini Enterprise, and Microsoft Copilot, through open, secure MCP integrations. "MCP is really a game changer because it gives us exactly what we need from discovery through to campaign creation," said Nami Hamidi, Head of Precision at Havas Media Network Italy. "It combines different data sources with TAM's knowledge and data to help create the best strategy and media plan, with recommendations on audiences, websites, context and creatives, as well as estimates for CPMs and CTRs." Teads is also expanding its Teads Ad Manager Certified Agency Program. This global platform accreditation program provides agency teams with structured training in omnichannel media, performance advertising, and strategic planning. Certified partners gain priority beta access and industry recognition for their platform expertise. Availability Unified Performance capabilities are generally available to global enterprise clients today. Full-Funnel Measurement, Strategy Builder, Control Hub, and MCP integrations are currently available in closed beta to TAMbassadors, with broader global access planned through the end of 2026. To request a platform demonstration, beta access, or learn more about Teads Ad Manager, visit https://www.teads.com/lp/teads-ad-manager/ or contact your Teads representative. Sources [1] Alpha Test Results (2026): In-platform AI assistant testing. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of our business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "guidance," "outlook," "target," "projects," "contemplates," "believes," "estimates," "predicts," "foresee," "potential" or "continue" or the negative of these terms or other similar expressions that concern our expectations, strategy, plans or intentions. We have based these forward-looking statements largely on our current expectations and projections regarding future events and trends that we believe may affect our business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that the new capabilities of Teads Ad Manager, including AI-powered workflows and Open MCP integrations, may not perform as expected, launch on the anticipated timeline, or achieve expected market adoption; the highly competitive nature of the digital, CTV, and streaming advertising markets; and the other important risks described in the section entitled "Risk Factors" and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2025, and our Quarterly Reports on Form 10-Q filed for the quarters ended March 31, 2026, and June 30, 2026, filed with the Securities and Exchange Commission (the "SEC"), which are available on our website at https://investors.teads.com/ and on the SEC's website at www.sec.gov. Accordingly, you should not rely upon forward-looking statements as predictions of future events. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. We do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. About Teads Teads Holding Co. ("Teads") (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for full funnel objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York, with a global team of around 1,700 people in 30+ countries. Media Contact Investor Relations Contact (332) 205-8999

Teads and Koddi announce global partnership to advance programmatic access to Retail Media. * 5 hrs ago NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) - Teads (NASDAQ: TEAD), the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory. Building on Teads' position as an early innovator in bringing real-time bidding (RTB) capabilities to native retail listings, this strategic collaboration directly tackles the top challenges facing advertisers today: according to IAB Europe's Attitudes to Retail Media report, the fragmentation of retail media networks (51%) and a lack of standardization (53%) remain the primary barriers for buy-side stakeholders. The integration enables advertisers to unify onsite retail media with their broader omnichannel strategy, seamlessly activating Sponsored Product Ads (SPAs) and high-intent Display placements in Teads Ad Manager across Koddi-powered networks in the US and Europe, including platforms such as Gopuff UK, Hopper, and Wolt Ads. "At Wolt Ads, we're focused on giving brands more ways to reach highly engaged, high-intent shoppers across our platform," said Catalina Salazar, Global Head of Advertising at Wolt. "Opening our marketplace to differentiated demand partners like Teads via Koddi Ads lets us bring in incremental demand via the buying platform of the advertiser's choice while maintaining full control over how our inventory is monetized." Retailers using Koddi Ads are adopting open programmatic to maximize inventory yield and meet demand in their preferred DSP. Supported by sales teams in over 55 countries, Teads supports Koddi Ads retailer partners, like Wolt Ads, with scaled and differentiated advertiser demand. "Advertisers can activate retail media as part of their broader omnichannel strategy in Teads Ad Manager, reducing complexity while maximizing their campaign's performance," said Justin Sparks, GM of Retail & Commerce Media at Teads. "By embracing OpenRTB as a standardization framework, retailers unlock access to significantly more demand by opening up to omnichannel DSPs like ours. We believe this partnership represents the future of retail media: open, standardized, and integrated into the broader advertising ecosystem, connecting shopper and national brand dollars to the same pipes globally." Koddi's commerce media platform enables retailers to open their valuable onsite inventory programmatically while maintaining complete control over inventory, pricing, and quality standards. Through this partnership, enterprise networks using Koddi's platform can now access Teads' global advertiser base seamlessly without managing custom, proprietary integrations. "Our integration with Teads represents a significant milestone in making retail media truly programmatic on a global scale," said Nicholas Ward, President at Koddi. "By connecting premium demand from Teads' global advertiser ecosystem with retailers' high-intent onsite inventory across markets, we're empowering brands to scale retail media activation efficiently while giving retailers access to meaningful incremental demand." This partnership establishes a foundation for expanded ad format support and additional retail partnerships across markets in the future. About Teads Teads Holding Co. ("Teads") (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for full-funnel objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries. About Koddi Koddi is the leading retail and commerce media technology for enterprises. Leveraging AI and first-party data, Koddi builds retail and commerce media networks for the biggest companies in the world, including Booking.com, Kroger, Fanatics, and Cars.com. With more than a decade of experience and powering billions of media spend, the company is leading the fast-growing rise of commerce and retail media. Koddi supplies technologies that empower retailers, marketplaces, online travel agencies and more to realize the $100 billion commerce media opportunity. For more information, please visit koddi.com. About Wolt Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them. Wolt was founded in 2014 and joined forces with DoorDash in 2022. Altogether, DoorDash operates in more than 40 countries today. You can read more on the Wolt website. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to possible or assumed future results of its business, financial condition, results of operations, liquidity, plans and objectives. You can generally identify forward-looking statements because they contain words such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "guidance," "outlook," "target," "projects," "contemplates," "believes," "estimates," "predicts," "foresee," "potential" or "continue" or the negative of these terms or other similar expressions that concern its expectations, strategy, plans or intentions. Mycarrollcountynews has based these forward-looking statements largely on its current expectations and projections regarding future events and trends that Mycarrollcountynews believe may affect its business, financial condition and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors, including but not limited to: the risk that its strategic partnership with Koddi may not yield the anticipated benefits, advertiser adoption, or scale across the US and European markets as expected; technical and operational challenges related to the OpenRTB integration; the highly competitive nature of the digital, CTV, and retail media advertising markets; and the other important risks described in the section entitled "Risk Factors" and elsewhere in the Annual Report on Form 10-K filed for the year ended December 31, 2025, and our Quarterly Reports on Form 10-Q filed for the quarters ended March 31, 2026, and June 30, 2026, filed with the Securities and Exchange Commission (the "SEC"), which are available on its website at https://investors.teads.com/ and on the SEC's website at www.sec.gov. Accordingly, you should not rely upon forward-looking statements as predictions of future events. Mycarrollcountynews cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those projected in the forward-looking statements. Mycarrollcountynews undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. Mycarrollcountynews do not assume any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Teads, the omnichannel outcomes platform, has appointed Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products. Both will be based in New York and report to Chief Commercial Officer Mollie Spilman. Underwood will oversee strategy and operations across North America, focusing on growth and relationships with agencies and enterprise brands. He previously served as Global Head of Agency Development at Reddit and held senior roles at Spotify and Google. Morris will drive global go-to-market strategies, translating product innovations into commercial solutions. She brings experience from leadership positions at Kargo, PubMatic, Quantcast, and CBS Interactive. The appointments aim to strengthen Teads' commercial leadership as it pursues accelerated growth in the advertising and technology sector.