Teads and Samsung Ads strike multi-market CTV ad partnership in Asia. Samsung Ads taps Teads to be the exclusive local reseller of its CTV native ad formats in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan. Omnichannel ad platform Teads, has struck a major partnership with Samsung Ads, opening up the latter's CTV native ad formats to more advertisers across multiple Asian markets. Under the terms of the deal, Teads will be the exclusive local reseller of these ads in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan in 2026-27. Indonesia is also included in the agreement without exclusivity, while Samsung Ads will continue to manage the Singapore market. Samsung Ads' CTV ad formats allow advertisers to tailor their campaigns for specific home environments based on TV models and screen size, while the new partnership with Teads now combines targeting and planning services in the above-mentioned markets. Placements include different scales of reach and attention in what is considered a high-value window for consumers before watching their content. "By placing high-impact native ads directly on Samsung Smart TV home screens, we allow brands to show up in the new 'front page of the living room,' where discovery begins and decisions are made," said Emmanuel Fischmeister, SVP of Business Development for APAC. "Partnering with Teads across Southeast Asia markets as well as Hong Kong and Taiwan allows brands to tap into the strength of the Samsung Ads ecosystem with confidence and transparency," said Alex Spurzem, Samsung Ads' managing director for ANZ and Oceania. "Together we are helping advertisers navigate a fast-evolving CTV landscape and look forward to working with brands to unlock a future-ready, data-rich and creative-first solution to capture consumer attention in the moments that matter."

Teads, Google TV partner to grow CTV HomeScreen ad availability. The company's HomeScreen inventory now reaches more than 500 million TV devices NEW YORK - Omnichannel outcomes platform Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. The strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the U.S. and U.K. With Google TV Masthead, advertisers get access to a large, engaged audience in a premium viewing environment. Google TV brings together more than 400,000 movies and shows from across over 10,000 apps, so they're in one place. With personalized profiles and recommendations, everyone's experience is customized for them. These innovations make content discovery intuitive and conversational, creating a more valuable moment for HomeScreen placements. "Our partnership with Google TV is designed first and foremost to drive impact for our clients," said Simon Klein, senior vice president of Commercial Strategy CTV at Teads. "Google TV offers exceptional reach and premium supply, and by pairing that with Teads' creative and omnichannel capabilities, we're able to bring brands a unique entry point that doesn't just reach viewers. It commands attention and delivers premium quality." To help brands get the most value from premium placements, Teads pairs its media with the creative innovation of Teads Studio, its in-house team focused on optimizing storytelling across screens. Since its launch in 2023, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated. HomeScreen inventory reaches more than 500 million unique devices, and campaigns have been run by premium brands globally, including Cartier, Nestlé and Air France. More information is available on the company's website. The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

Teads appoints managing director for Middle East and Africa. Teads has promoted Julien Cavailles from Deputy Managing Director to Managing Director, tasking him with the company's strategic vision and execution in the region. Julien Cavailles, Managing Director, Middle East and Africa. Teads has promoted Julien Cavailles from Deputy Managing Director to Managing Director, Middle East and Africa (MEA). The omnichannel outcomes platform said the appointment is a recognition of his instrumental role in driving business performance, strengthening client relationships, and shaping the company's strategic direction. Since joining Teads nine years ago, Cavailles has played a key role in scaling the business, strengthening operations, and cementing its market position. He has also worked closely with local and regional leadership teams to deliver strong commercial results while fostering a culture of collaboration, innovation, and operational excellence. "Julien has consistently demonstrated outstanding leadership, deep market expertise, and a strong commitment to our clients and teams, making his promotion to Managing Director a natural next step and an important milestone for the business," said Mihai Bostinaru, Managing Director CEE & MEA at Teads, to whom Cavailles reports. In his new role as Managing Director of MEA, Cavailles will take full responsibility for the company's strategic vision and execution in the region, with a focus on continued growth, client impact, and long-term value creation. "I'm proud to take on the role of Managing Director and grateful for the trust placed in me," Cavailles said on his appointment. "I look forward to building on the strong foundations we've established and continuing to deliver meaningful impact for our clients, partners, and teams." Teads claims Cavailles' promotion reflects both his proven leadership and the confidence placed in him to guide the company through its next phase of development.