Tecovas

Tecovas

Sells high-quality cowboy boots and apparel

About Tecovas

Simplify's Rating
Why Tecovas is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Consumer Goods

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

Overview

Tecovas specializes in creating high-quality cowboy boots, apparel, accessories, and leather goods. The company operates on a direct-to-consumer model, which means they sell their products directly to customers without intermediaries. This approach allows Tecovas to offer premium products at more affordable prices. Customers can shop online or visit physical retail locations, providing a convenient shopping experience. What sets Tecovas apart from its competitors is its commitment to maintaining high product quality while ensuring value for customers. The company's goal is to make premium western wear accessible to a wider audience, contributing to its rapid growth and strong presence in the market.

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Simplify's Take

What believers are saying

  • Increased interest in Western culture boosts demand for Tecovas' products.
  • Direct-to-consumer model aligns with trends favoring high-quality, affordable products.
  • E-commerce growth expands Tecovas' reach beyond physical retail locations.

What critics are saying

  • Increased competition from diverse Western culture events may shift consumer interest.
  • Expansion of Western-themed events could attract new market entrants, diluting Tecovas' share.
  • Pressure from recent funding may lead to quality control issues if scaling is mismanaged.

What makes Tecovas unique

  • Tecovas offers handmade boots through a direct-to-consumer model, ensuring competitive pricing.
  • The company partners with a third-generation boot maker, emphasizing quality and tradition.
  • Tecovas combines online sales with physical retail, providing a seamless shopping experience.

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Funding

Total Funding

$105.4M

Meets

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$56M
Tecovas
$62M
SeatGeek
$100M
Oura

Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
PR Newswire
Mar 7th, 2025
Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands For Its Biggest Year Yet!

PORTLAND, Ore., March 7, 2025 /PRNewswire/ -- The 8 Seconds Rodeo returns for its third and most electrifying year, expanding to two major cities and celebrating today's Black cowboys on a national stage. On June 15th in Portland, OR (Veterans Memorial Coliseum), and October 11th in Philadelphia, PA (Liacouras Center), this groundbreaking rodeo will bring together 8,000 fans per event for a night of high-stakes competition, Black culture, and world-class entertainment.Derion Chavis flips off the fence at the 8 Seconds Rodeo in Portland, Oregon. 8 Seconds RodeoThis year's rodeo will feature an intense lineup of events, including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with top Black rodeo athletes from around the country competing for $60,000 in prize money. Hosted by comedienne X Mayo, the 8 Seconds Juneteenth Rodeo delivers more than just action—it's a powerful, physically and spiritually moving experience that showcases the grit, talent, and heritage of Black rodeo athletes."This rodeo is about celebrating Black excellence in the Western world and providing a platform for future generations of Black rodeo athletes to thrive," says Ivan McClellan, founder of the 8 Seconds Juneteenth Rodeo. "With this expansion, we're bringing the culture and excitement to new audiences, proving that Black cowboys belong on the national stage."Highlights of the 2025 8 Seconds Juneteenth Rodeo:Two National Events – June 15th in Portland and October 11th in Philadelphia , each with 8,000 fans in attendance.– in and in , each with 8,000 fans in attendance. Elite Rodeo Competition – Featuring Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' with a $60,000 purse.– Featuring with a purse

PR Newswire
Jan 12th, 2022
Tecovas Secures $56 Million in Series C Funding

/PRNewswire/ -- Tecovas, an Austin-based western footwear, apparel, and accessories brand, announced today that it has secured $56 million in Series C funding,...

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