Overview
Thanks.co operates a rewards and customer engagement platform that boosts sales and loyalty by delivering targeted, exclusive offers. It works by allowing businesses to tailor rewards to specific audiences based on publisher, shopping behavior, and geography, while also providing customer insights to improve engagement. The platform also adds engaging elements like random facts and jokes to enhance the user experience. Revenue comes from partnerships with businesses seeking to improve engagement and ROI. Thanks.co differentiates itself by offering a cost-efficient channel for acquiring high-quality leads, combining behavior-based rewards with analytics and light, entertaining content to improve customer satisfaction. The company’s goal is to help clients grow sales, sign-ups, and loyalty while delivering measurable ROI and a positive customer experience.
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Simplify's take
What believers are saying
- Oztix launched November 2025, proving publisher expansion beyond ecommerce into live events.
- The 2025 seed from Peak XV, Founder Collective, and Side Stage funded expansion.
- Kodo's customer-intelligence tools let partners target offers, surveys, loyalty, and journeys.
What critics are saying
- The business still reports only $2.6M raised, limiting hiring and sales capacity.
- Google, Meta, and Shopify can copy rewards placements, compressing margins within twelve months.
- If e-commerce partners cut deal volume, Kodo loses its core monetization engine.
What makes Thanks unique
- October 2026 rebrand to Kodo adds Pulse AI customer profiles and real-time recommendations.
- Thanks built post-purchase rewards around high-intent moments like Oztix ticket checkouts.
- The network now says 70M+ monthly thank-yous, spanning U.S., U.K., Australia.
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