Thanks

Thanks

Targeted rewards platform for customer engagement

Overview

Thanks.co operates a rewards and customer engagement platform that boosts sales and loyalty by delivering targeted, exclusive offers. It works by allowing businesses to tailor rewards to specific audiences based on publisher, shopping behavior, and geography, while also providing customer insights to improve engagement. The platform also adds engaging elements like random facts and jokes to enhance the user experience. Revenue comes from partnerships with businesses seeking to improve engagement and ROI. Thanks.co differentiates itself by offering a cost-efficient channel for acquiring high-quality leads, combining behavior-based rewards with analytics and light, entertaining content to improve customer satisfaction. The company’s goal is to help clients grow sales, sign-ups, and loyalty while delivering measurable ROI and a positive customer experience.

About Thanks

Simplify's Rating
Why Thanks is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

N/A

Company Stage

Seed

Total Funding

$2.6M

Headquarters

Sydney, Australia

Founded

2023

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Simplify's Take

What believers are saying

  • Thanks reported 20% month-on-month growth in its March 11, 2025 seed announcement.
  • The company expanded from Australia to the U.S. and UK by June 2025.
  • Advertisers like Booking.com and Hello Fresh were already performing in the UK launch.

What critics are saying

  • Thanks relies heavily on eBay, making partner concentration a direct revenue vulnerability.
  • Seed-stage funding from Peak XV, Founder Collective, and Side Stage Ventures constrains hiring.
  • If eBay UK ends the deal, Thanks loses marquee publisher credibility and demand.

What makes Thanks unique

  • Thanks places native offers after checkout, capturing high-intent attention without interrupting purchases.
  • The network launched in the UK on June 4, 2025 with eBay UK.
  • Its curated reward-style placements and conversion tracking tie ads to measurable outcomes.

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Funding

Total Funding

$2.6M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$2.6M
Thanks
$3M
Robinhood

Benefits

Remote Work Options

Company Equity

Company News

MarTech Series
Mar 11th, 2025
Thanks Raises $2.6M USD to Scale its Customer-First Ad Network, Adds eBay and Zip to Expanding Partner List

Thanks, the ad network turning post-purchase monetization into moments of joy, announced both $2.6M USD in seed funding—from venture firms Peak XV Partners, Founder Collective and Side Stage Ventures—alongside multinational partnerships with eBay and Zip.

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