The diverse collection of sponsors of this event Photo by author taken at the SB'23 SAN DIEGO eventIn mid-October there was an annual event in San Diego, California run by the Sustainable Brands organization. The theme of this particular conference was “Regenerating Local” and there were many sessions in which the term “regenerative” was discussed with regard to various business sectors.On the final day of the meeting there was a stand-alone session called the SB REGEN AG Summit. “Regenerative” is a term and concept that has been rapidly gaining traction over the past 4 to 5 years although it has a much longer history in terms of its underlying principles, particularly when it comes to “Regenerative Agriculture.”In some ways “Regenerative” seems poised to replace “Sustainable” as the way to describe environmentally and socially desirable business models. In part this is because “sustainable” tends to have the connotation of maintaining the status quo while regenerative evokes restoration and positive change. The long term participants in organizations like Sustainable Brands or the agricultural multi-stakeholder sustainability organizations like Field-to-Market (FTM FTM ) or The Sustainability Consortium (TSC), or Stewardship Index for Specialty Crops have always described sustainability as a “journey, not a destination.” They have also done a great deal of work to define progress in terms of measurable “outcomes.” Thus, there is substantial philosophical and practical overlap between these two terms, but “Regenerative Farming” has more of a focus on soil health, its related crop production benefits and ecosystem services (soil carbon sequestration, climate resilience, water quality improvements, reduced input requirements…).The Concept Is At A Key JunctureAt this point consumers do not know much about what “Regenerative” means, and at the aforementioned conference and summit there were players articulating what are essentially two very different visions of what that term should mean and how to move forward. One model is being pursued through sourcing commitments by major food brands and is working out ways to aid and incentivize farmers to make the transition to regenerative farming

He also announced that the ministry will set up a Climate Smart Agrotextile Demonstration Centre to Revolutionize Agriculture through Digitised Microclimate Farming in partnership with SASMIRA.

The Climate Corp., a subsidiary of Monsanto Co., announced Nov. 13, the pre-commercial launch of the Climate FieldView digital agriculture platform into regions of Europe for the 2018 growing season.