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The Curious Drinker
Work Here?
Subscription-based delivery of premium craft gin
The Curious Drinker
Work Here?
Subscription-based delivery of premium craft gin
Overview
The Curious Drinker runs the Craft Gin Club, the UK’s largest subscription service for premium craft gins, mixers, and garnishes delivered to customers’ doors. Subscriptions can be monthly, bi-monthly, or quarterly, and each box contains a surprise selection of gins, cocktail ingredients, and exclusive recipes, with an online store for individual bottles and merchandise plus a gin-focused blog. It differentiates itself with a large, curated selection and a full ecosystem of shopping and educational content that builds community and ongoing discovery beyond product delivery. The goal is to grow a loyal community of gin enthusiasts by expanding subscription reach and supporting discovery and education in the craft gin market.
About The Curious Drinker
Industries
Consumer Goods
Entertainment
Company Size
11-50
Company Stage
Seed
Total Funding
$1.1M
Headquarters
London, United Kingdom
Founded
2015
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Simplify's Take
What believers are saying
- 2026 rebrand targets tequila, whisky, rum, and non-alcoholic alternatives.
- The expanded online shop adds limited editions, cocktail sets, and retail-ready products.
- Consumer interest shifted from gin toward broader premium spirits, supporting category expansion.
What critics are saying
- 2025 turnover fell 17% to £15.8 million amid restructuring pressure.
- A reported £5.2 million VAT dispute threatens cash, lenders, and survival.
- If refinancing fails in 2026, administration or forced sale becomes existential.
What makes The Curious Drinker unique
- 2026 rebrand from Craft Gin Club to The Curious Drinker broadened spirits beyond gin.
- Direct-to-consumer subscription model bundles spirits, mixers, snacks, and member-exclusive pricing.
- Longstanding community and maker storytelling differentiate it from commodity alcohol retailers.
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Funding
Total Funding
$1.1M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Hybrid Work Options
Flexible Work Hours
Paid Vacation
Employee Discounts
Professional Development Budget
Company Social Events
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↑ 2%Peterborough's Kingsley Beverages partners with Craft Gin Club this August added by newsroom on August 26, 2025 view all posts by newsroom.
Nao Spirits, India's pioneering Craft Gin distillers, proudly announce the launch of their latest creation, "Pipa - Rum de Goa," a premium spiced rum that pays a heartfelt homage to the 450 years of cultural co-habitation between the Portuguese and local communities in Goa, shaping their landscape and culture as we all know and love today.
Nao Spirits launches "Pipa - Rum de Goa", A spiced rum from Goa.
Craft Gin Club, the UK’s biggest gin subscription service, has successfully completed its crowdfunding campaign on Seedrs, passing its initial £500,000 target and closing the round with over 700 investors and more than £800,000 raised.
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About The Curious Drinker
Industries
Consumer Goods
Entertainment
Company Size
11-50
Company Stage
Seed
Total Funding
$1.1M
Headquarters
London, United Kingdom
Founded
2015
The Curious Drinker is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today