Overview
The Curious Drinker runs Craft Gin Club, the UK's largest subscription service for gin enthusiasts, delivering premium craft gins, mixers, and garnishes to customers' doors. Subscriptions come in monthly, bi-monthly, or quarterly options, each box offering a surprise selection of gins with cocktail ingredients and exclusive recipes; an online store sells individual bottles, mixers, and merchandise, and a blog provides gin recipes and guides to keep the community engaged. It differentiates itself by scale, offering a curated, premium selection and a full ecosystem of shopping and education for gin fans, not just deliveries. Its goal is to grow a loyal community of gin lovers by providing convenient access to high-quality, artisanal gins and components, while expanding subscriptions and fostering discovery and learning in the craft gin market.
Work here?Claim your company
Simplify's take
What believers are saying
- 2026 rebrand targets tequila, whisky, rum, and non-alcoholic alternatives.
- The expanded online shop adds limited editions, cocktail sets, and retail-ready products.
- Consumer interest shifted from gin toward broader premium spirits, supporting category expansion.
What critics are saying
- 2025 turnover fell 17% to £15.8 million amid restructuring pressure.
- A reported £5.2 million VAT dispute threatens cash, lenders, and survival.
- If refinancing fails in 2026, administration or forced sale becomes existential.
What makes The Curious Drinker unique
- 2026 rebrand from Craft Gin Club to The Curious Drinker broadened spirits beyond gin.
- Direct-to-consumer subscription model bundles spirits, mixers, snacks, and member-exclusive pricing.
- Longstanding community and maker storytelling differentiate it from commodity alcohol retailers.
Help us improve and share your feedback! Did you find this helpful?