Bryan Miller joins Young Money APAA Sports. October 21, 2026 Reports To: Adie von Gontard (CEO & Co-Founder) * Young Money APAA Sports hired Bryan Miller as its new President of NIL to lead collegiate brand partnerships. * Miller previously served as Director of NIL and talent marketing agent at The Familie, where he brokered major commercial endorsement deals. * The hire comes as CEO Adie von Gontard rapidly expands the agency's roster following the on-field signing of NFL quarterback Shedeur Sanders. Sports management and athlete marketing agency Young Money APAA Sports, co-founded by CEO Adie von Gontard and hip-hop icon Lil Wayne, has officially hired Bryan Miller as its new President of NIL. In this executive role, Miller reports directly to von Gontard and will oversee all Name, Image, and Likeness operations, commercial partnerships, and collegiate brand strategies for the firm's expanding roster. Miller transitions from The Familie, where he worked as Director of NIL and athlete marketing agent. During his tenure there, he negotiated high-profile commercial pacts for Texas A&M wide receiver KC Concepcion, including landmark deals with 7-Eleven and ONIT Athlete, and co-represented NFL players such as New England Patriots wide receiver Ja'Lynn Polk. Miller's move reflects a wider wave of strategic executive shifts across sports representation agencies this year, mirroring moves seen when Steve McCaskill joined Equity Sports and Josh Beauregard-Bell joined Life Sports Agency. Young Money APAA Sports enters Miller's arrival with significant momentum. The agency secured the on-field representation of Cleveland Browns quarterback Shedeur Sanders. The move united Sanders with his former Colorado teammate, Jacksonville Jaguars two-way standout Travis Hunter, and followed the firm's signing of defensive tackle Junior Tafuna. By bringing Miller aboard to steer NIL strategy, Young Money APAA Sports builds an end-to-end athlete pipeline that connects collegiate endorsements directly into long-term professional careers. Hiring Bryan Miller signals that boutique sports agencies are no longer treating collegiate marketing as an afterthought. By establishing a dedicated NIL vertical under a proven operator, Young Money APAA Sports positions itself to recruit elite college athletes before they ever enter the draft process. Combining Miller's deal-making background with Lil Wayne's cultural reach and a marquee pro roster featuring Shedeur Sanders and Travis Hunter gives the agency rare crossover power spanning sports, music, and mainstream entertainment. How will a dedicated NIL President help Young Money APAA Sports compete against legacy agencies like CAA and Athletes First for elite high school and college recruits? What prominent college athlete could be the next major signing under Miller's new division at Young Money APAA Sports?