Nichols partners with Myprotein owner THG to launch protein water. 13 Jul 2026, 07:50 Vimto owner Nichols has partnered with THG to launch Myprotein Clear Whey Protein Water. The ready-to-drink range will launch in September 2026 in two flavours: Vimto and Raspberry Lemon. The new 500ml range will have an RSP of £2.99 and is sugar-free, low in calories and contains 15g of clear whey protein. The move marks the latest milestone in the companies' successful collaboration, which began in 2021 when Myprotein first licensed the Vimto brand for its Vimto Clear Whey Protein range. The new range has been developed to meet rising consumer demand for functional drinks that combine refreshment with clear nutritional benefits. UK functional drinks sales are now valued at £5.8bn and growing by 10 per cent between 2025 and 2026. Under the multi-year brand licence agreement, Nichols will manufacture and distribute Myprotein Clear Whey Protein Water through its established nationwide UK distribution network. Andrew Milne, chief executive of Nichols, said: "Functional drinks are currently one of the most exciting growth areas in soft drinks, as consumers increasingly look for products that combine great taste, refreshment and added benefits. "Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day. By combining Myprotein's credibility in sports nutrition with Nichols' soft drinks expertise and nationwide retail distribution, we are incredibly excited by this launch which we believe gives retailers a strong and differentiated opportunity to tap into the growing demand for health led drinks." Neil Mistry, chief executive of THG Nutrition, added: "More and more consumers are looking to boost their protein intake, and functional drinks are becoming an increasingly important way for them to do so. As the UK's leading Clear Whey brand, we've helped redefine how consumers think about protein, and Myprotein Clear Whey Protein Water answers that growing demand with an easy, refreshing way to add protein throughout the day. "It also represents a natural next step for the Myprotein and Vimto partnership, which has already proven its strength across a range of products." He added: "This is not just a new product but a statement of intent - an intentional expansion into refreshing ready-to-drink that reflects where we see the Myprotein brand heading and the role we want to play in Chiller and Impulse."

Nichols, THG launch Myprotein Clear Whey Protein Water. Ready-to-drink range featuring Vimto designed to tap into growing consumer demand for health, wellness & functional beverages Nichols, the international soft drinks business behind Vimto, has partnered with THG, owner of online sports nutrition brand Myprotein, to launch Myprotein Clear Whey Protein Water. The new ready-to-drink range is designed to tap into growing consumer demand for health, wellness and functional beverages. Launching in September 2026, Myprotein Clear Whey Protein Water will be available in two flavours: Vimto and Raspberry Lemon. The new 500ml range will have an RSP of £2.99 and is sugar-free, low in calories and contains 15g of clear whey protein. The firms say the product delivers all essential amino acids, while offering a lighter, more refreshing alternative to traditional milk-based protein drinks. The companies first collaborated in 2021 when Myprotein first licensed the Vimto brand for its Vimto Clear Whey Protein range. The Vimto flavour is now used in creatine, collagen, pre-workout and gummy products. The firms say Myprotein Vimto Clear Whey is the UK's number one-selling clear whey protein product in retail - hence the desire to bring the brand into the fast-growing ready-to-drink category. Under the multi-year brand licence agreement, Nichols will manufacture and distribute Myprotein Clear Whey Protein Water through its established nationwide UK distribution network. Andrew Milne, CEO of Nichols, said: "Functional drinks are currently one of the most exciting growth areas in soft drinks, as consumers increasingly look for products that combine great taste, refreshment and added benefits. "Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day." Neil Mistry, CEO of THG Nutrition, added: "More and more consumers are looking to boost their protein intake, and functional drinks are becoming an increasingly important way for them to do so."

Entyce welcomes Zoe Mayall as Content Marketing Executive. Entyce Creative Limited is pleased to introduce Zoe Mayall to Entyce Creative as its new Content Marketing Executive! Zoe joins Entyce Creative Limited from THG (formerly The Hut Group) where she worked as Marketing and E-commerce Assistant, bringing with her a sharp instinct for compelling content and a genuine passion for connecting brands with the right audiences. Her enthusiasm for storytelling and her strategic approach to content make her a brilliant fit for everything Entyce Creative Limited do here at Entyce. Speaking about joining the team, Zoe said: "I'm so excited to be joining Entyce! It's a team I've admired for a long time, so to now be part of it is a brilliant feeling. I can't wait to get stuck into creating content that really makes a difference for clients and to keep learning and growing alongside such a talented group of people." Entyce Creative Limited has already been bowled over by the energy and ideas she's brought into the studio from day one. Shaping social media channels and diving headfirst into content creation, it's clear that Zoe is someone who genuinely loves what she does. Jane Entwistle, Co-Director at Entyce Creative said: "Zoe stood out to us straight away. Her enthusiasm for content and her instinct for what works is really impressive. She's already made a fantastic impression on the whole team, and we're so excited to see the impact she'll have on our clients' campaigns." Entyce Creative Limited is so thrilled to have Zoe as part of the Entyce - welcome to the team!