The Hut Group

The Hut Group

Ecommerce platform powering beauty and wellness

Overview

THG is a global digital platform that connects consumer brands with online shoppers in beauty, health, wellness, and sports nutrition, selling its own brands like Myprotein and partnering with over 1,300 premium brands via the Ingenuity platform. The Ingenuity system unifies product development, manufacturing in the UK and USA, and ecommerce, so brands can manage listings, fulfillment, and customer experiences while THG handles direct-to-consumer sales and partnerships. It differentiates itself by owning its own brands and manufacturing alongside a large partner ecosystem on a single platform, enabling end-to-end control from creation to checkout. The company aims to expand digital commerce, grow its own brands, support partner brands, and drive sustainable, global online retail growth.

About The Hut Group

Simplify's Rating
Why The Hut Group is rated
D+
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D- on Differentiation

Industries

Consumer Software

Enterprise Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Manchester, United Kingdom

Founded

2004

People at The Hut Group

People at The Hut Group who can refer or advise you

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Simplify's Take

What believers are saying

  • Acquiring GLOSSYBOX enables entry into Europe's top beauty subscription market where personalized boxes now dominate.
  • Partnership with Trade Desk unlocks retail data from Cult Beauty and LOOKFANTASTIC for targeted ad campaigns.
  • THG LABS targets the shift from face-first to whole-body skin health, aligning with consumer demand for science-led results.

What critics are saying

  • THG faces 35–50% fraud risk in 6–12 months from potentially misclassifying revenue to Ingenuity, risking audit failure.
  • Persistent unprofitability with no 3-year recovery forecast erodes equity value, with 60–80% probability of high impact in 12–18 months.
  • Berlin tech-hub via GLOSSYBOX risks 40–60% integration failure in 12–18 months due to talent delays and operational misalignment.

What makes The Hut Group unique

  • THG is a vertically integrated ecommerce player with proprietary Ingenuity platform powering own and third-party brands.
  • THG operates two core divisions: THG Beauty and THG Nutrition in high-repeat purchase health and beauty categories.
  • THG acquired over 20 companies to strengthen its end-to-end ecommerce platform and expand via external growth.

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Funding

Total Funding

$5B

Above

Industry Average

Funded Over

19 Rounds

Post IPO Convertible funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Convertible Funding Comparison
Coming Soon

Benefits

Paid Vacation

Wellness Program

Gym Membership

Employee Discounts

Employee Referral Bonus

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Entyce Creative
Jun 17th, 2026
Entyce welcomes Zoe Mayall as Content Marketing Executive.

Entyce welcomes Zoe Mayall as Content Marketing Executive. Entyce Creative Limited is pleased to introduce Zoe Mayall to Entyce Creative as its new Content Marketing Executive! Zoe joins Entyce Creative Limited from THG (formerly The Hut Group) where she worked as Marketing and E-commerce Assistant, bringing with her a sharp instinct for compelling content and a genuine passion for connecting brands with the right audiences. Her enthusiasm for storytelling and her strategic approach to content make her a brilliant fit for everything Entyce Creative Limited do here at Entyce. Speaking about joining the team, Zoe said: "I'm so excited to be joining Entyce! It's a team I've admired for a long time, so to now be part of it is a brilliant feeling. I can't wait to get stuck into creating content that really makes a difference for clients and to keep learning and growing alongside such a talented group of people." Entyce Creative Limited has already been bowled over by the energy and ideas she's brought into the studio from day one. Shaping social media channels and diving headfirst into content creation, it's clear that Zoe is someone who genuinely loves what she does. Jane Entwistle, Co-Director at Entyce Creative said: "Zoe stood out to us straight away. Her enthusiasm for content and her instinct for what works is really impressive. She's already made a fantastic impression on the whole team, and we're so excited to see the impact she'll have on our clients' campaigns." Entyce Creative Limited is so thrilled to have Zoe as part of the Entyce - welcome to the team!

The Herald Group
Mar 20th, 2026
THG wins two global creative awards at MUSE.

THG wins two global creative awards at MUSE. The Herald Group is proud to share that its work on the Alliance for IRS Accountability was recently recognized at the 2026 MUSE Creative Awards, earning Gold for Best Political Website and Silver for Best Advertising Campaign. These honors reflect not just a single project, but the continued growth and evolution of its creative practice. Creative that starts with strategy. In public affairs, creative doesn't live in isolation. It has to translate complex policy issues into clear, credible, and compelling narratives - often for audiences that are skeptical, distracted, or oversaturated with information. Its creative approach is built around that reality. From the earliest stages of a campaign, design, messaging, and digital execution are integrated directly into strategy. That allows The Herald Group to move faster, stay aligned, and ensure that every creative decision supports a larger objective - whether that's education, persuasion, or activation. The MUSE recognition underscores the effectiveness of that model. Strong visuals and smart design matter, but they matter most when they're grounded in insight and purpose. Expanding capabilities for a changing landscape. As the public affairs landscape continues to evolve, so do the expectations placed on creative. Audiences now encounter campaigns across platforms, formats, and moments - often simultaneously. That requires creative teams that can think holistically and execute seamlessly. Over the past year, The Herald Group has continued to expand its creative capabilities to meet that demand. Its work increasingly blends digital experience, advertising, and content into cohesive ecosystems that are designed to scale across issues, geographies, and audiences. The result is creative that's not only compelling, but durable - built to perform over time, not just at launch. The Gold and Silver wins from MUSE reflect that evolution: integrated work that balances clarity with creativity, and storytelling with structure.

THG
Jun 4th, 2025
THG acquire international beauty box leader GLOSSYBOX

The Hut Group (“THG”, or the “Group”), one of the world’s largest online Health & Beauty retailers and brand owners, announces the acquisition of GLOSSYBOX, from majority shareholders Rocket Internet and Kinnevik Online.GLOSSYBOX, founded in 2011 in Berlin, is Europe’s number one provider of beauty box subscription services. Operating in ten core markets, with offices in the UK, Germany, France, Sweden and the USA – its model is such that customers subscribe to a box of beauty products on either a rolling monthly or fixed term basis.Berlin, home to a highly tech-savvy community, will see THG build on GLOSSYBOX’s presence – evolving it into a tech-hub for the Group; with plans to invest in talent and thus provide significant opportunities in the market.The acquisition represents a strategic move for THG as it looks to extend further its international reach. THG has built the foundations and infrastructure in subscriptions to accommodate the scope of GLOSSYBOX, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands. The Group looks forward to serving and growing GLOSSYBOX’s worldwide base of engaged beauty buyers.Matthew Moulding, Founder and Chief Executive Officer of The Hut Group, said: “This is another significant investment for The Hut Group. In GLOSSYBOX, we have acquired a great brand, with a solid and engaged customer base that, once powered through our platform and marketing infrastructure, should be capable of further significant growth.”“At THG we have a relentless focus on both Technology and Beauty. With our world-class proprietary ecommerce platform, we are confident we will continue to deliver strong growth and extend our global reach.”Caren Genthner-Kappesz, CEO of GLOSSYBOX said: “I am very excited about this acquisition. It was extremely important to us to find the right buyer for our brand; one that complements us and can use its retail know-how and technological capabilities to accelerate and strengthen GLOSSYBOX further in its journey of being a global industry-leading brand and a well-trusted beauty advisor for our engaged subscribers."“I am very proud of the team and everything that we have achieved to date with GLOSSYBOX. I am confident that, in The Hut Group, we have found the right strategic partner to drive our business forward. It’s a truly exciting time for the future of GLOSSYBOX.”For more information, please contact:Viki Tahmasebi, Group Head of PR, The Hut [email protected], 07966 028340 Nick Hayns, Citigate Dewe [email protected], 020 7638 9571 

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