Looma has expanded its in-store digital platform at BJ's Wholesale Club, adding interactive screens in alcohol aisles to complement existing digital end caps. The new screens provide personalised wine and cocktail recommendations at shelf level across all BJ's locations with beer, wine and liquor departments. The Durham-based retail media platform focuses on integrating media with merchandise, delivering brand storytelling and product education where shoppers make purchasing decisions. Looma's technology enables remote content management, digitises space planning and provides performance measurement. Founded by CEO Cole Johnson, Looma emphasises shopper-centric experiences designed to enhance rather than interrupt the shopping journey. The company operates a network of in-store screens, with all content produced by Relay, its global network of independent creators specialising in point-of-decision content.

Looma raises $13M in funding. Looma, a Durham, NC-based provider of an in-store retail media platform, raised $13M in funding. The round consisted of a $10M in Series B funding led by Staley Capital, alongside a $3M credit facility from Silicon Valley Bank, a division of First Citizens Bank, bringing its total funding to $30M. The company intends to use the funds for national expansion, including its recent deployment across the wine and spirits departments of nearly 600 Kroger stores nationwide. Led by Founder and CEO Cole Johnson, Looma is a provider of an in-store retail media platform focused on storytelling, education, and recommendations. Their network of in-store video screens helps retailers optimize and monetize their stores, while enabling brands to tell their story directly at the point of decision. Since 2023, Looma's network of in-store screens - delivering storytelling, education, and personalized recommendations to shoppers - has expanded from 800 screens to more than 7,000, across 1,100 retail locations. The platform reaches 27 million shoppers a month across retailers such as Kroger, BJ's Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks.