The Mill Adventure names Cristina Grigore Chief of Staff. The Mill Adventure has appointed Cristina Grigore as Chief of Staff as the platform provider continues to expand its operations across regulated igaming markets. The company said the role is intended to support organisational alignment and sustain its current growth trajectory. Grigore, who has more than 15 years of experience in technology-led businesses, has held several leadership positions within the igaming and tech sectors. She has spent the past four years at The Mill Adventure, contributing to the development of internal processes and cross-team collaboration. In her new position, Grigore will work alongside the executive team to support strategic planning, operational execution and company-wide coordination. The Chief of Staff role has been introduced to help manage scaling activity and ensure that major initiatives progress effectively. The appointment follows other recent additions to the senior team, including Gerardo Prieto as Chief Information Security Officer and Bjørnar Heggernes as Chief Commercial Officer, as the company looks to grow its regulatory presence internationally. Headquartered in Malta, The Mill Adventure provides an igaming platform focused on technical capabilities, regulatory compliance and partner-led solutions. Its products include SmartLobbies, an AI-driven automated lobby management system, and Betpool, a feature that enables shared play across casino, live casino and sportsbook. Cristina Grigore, Chief of Staff at The Mill Adventure, said: "With this appointment, TMA is reaffirming its stance as a career building organisation: a company that enables people to grow in accordance with their ambitions. "I couldn't be more grateful for the opportunity to step into the space where strategy is built. I welcome the challenge of making direct impact on the business direction and inherently, the future of an inspiring company like The Mill Adventure." Dario Arruda, Co-founder and CEO at The Mill Adventure, said: "Cristina has been a driving force behind its culture, one that values authenticity, collaboration and curiosity as much as it does innovation and performance. "Her strategic acumen and deep understanding of organisational dynamics have been instrumental in helping The Mill Adventure evolve from a startup platform company into a cohesive, high-performing organisation. As Chief of Staff, Cristina will play a pivotal role in steering our next phase of growth, fostering alignment and turning complexity into opportunity."

The Mill Adventure names Bjørnar Heggernes as Chief Commercial Officer. The iGaming platform provider for regulated markets, The Mill Adventure (TMA), has appointed Bjørnar Heggernes as its new Chief Commercial Officer (CCO). This is the latest announcement at the senior level reflecting the company's accelerated expansion plans and the enhancement of its position as a trusted partner globally. Bjørnar is a commercial leader with over a decade of experience in the iGaming industry. Before joining TMA as Head of Gaming and then Commercial Director, he held a series of key positions across marketing and product development for leading iGaming companies. In his new role, Bjørnar will be responsible for leading TMA's global commercial strategy, strengthening client relationships and identifying new growth opportunities across key markets. Bjørnar Heggernes' appointment follows the news that The Mill Adventure passed its platform homologation in Portugal, a crucial step conducted as part of the local licensing process with an operator partner. It's the second major announcement at a senior level in recent weeks, following on from Gerardo Prieto's arrival as Chief Information Security Officer. TMA is a Malta-based iGaming platform provider that places a strong focus on technical expertise, full compliance in regulated markets and a partnership-led approach to success. The company's groundbreaking innovations include SmartLobbies, a fully automated casino lobby management system powered by AI, and Betpool. This social feature allows users to pool funds for a shared iGaming experience across casino, live casino and sportsbook. Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: "I am genuinely excited to step into the Chief Commercial Officer role at The Mill Adventure. Having worked across both operator and platform environments, I have seen firsthand what drives sustainable growth in regulated markets. My focus now is to translate that experience into clear commercial outcomes as we continue to expand TMA's presence globally. What sets this company apart is its people. The depth of talent and technical expertise across the team creates real momentum. Together, we are building platform solutions that combine innovation with the highest standards of compliance, security and reliability, creating long-term value for our partners." Dario Arruda, Co-founder and CEO at The Mill Adventure, added: "We are extremely pleased to announce Bjørnar as our new Chief Commercial Officer, a key role in shaping the next phase of The Mill Adventure's growth. His deep understanding of the industry and proven ability to deliver commercial results make him ideally suited to lead our expansion across regulated markets. Bjørnar has already made a significant impact within the company, and his strategic mindset and leadership will be instrumental as we continue to scale our global operations."

White Label Casinos (WLC), a world-class white-label online casino provider specialising in flexible and modular casino offerings, has partnered with leading technology provider The Mill Adventure.