TWendy's operates as a global fast-food restaurant chain that serves made-to-order items, including its signature square, fresh-beef hamburgers and a range of sides and desserts. Food is prepared after an order is placed using fresh ingredients, with a mix of company-owned and franchised locations totaling over 6,700 restaurants worldwide. The brand sets itself apart through its emphasis on quality ingredients and the core promise “Quality is our Recipe,” along with social initiatives like supporting the Dave Thomas Foundation for Adoption. Its goal is to become the world’s most thriving and beloved restaurant brand by delivering reliably good food, a consistent guest experience, and positive community impact.
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1969
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Wendy's U.S. Breakfast choice could yield up to $200 million in EBITDA. Wendy's adjusted EBITDA was $113.4 million in the third quarter, down 17.8% from a year earlier. Nov 7, 2026, 7:40 PM PST Wendy's reported a 5.7% annual drop in U.S. same-restaurant sales for the third quarter and plans to expand a breakfast opt-out policy it estimates could generate up to $200 million in restaurant-level EBITDA. Steve Cirulis, Wendy's chief financial officer and chief strategy officer, gave the estimate in the company's third-quarter results release. The company did not say how many locations might take the option or provide an estimated gain per restaurant. Discover more Economic News Subscription Economic Intelligence Reports President and CEO Bob Wright said on the company's earnings call Thursday, Nov. 5, that Wendy's would extend the choice across U.S. locations, with a broader rollout later this year. The policy lets individual restaurants stop breakfast service rather than ending it across the U.S. system. Wright said tests found that restaurants stopping breakfast improved profitability during lunch, dinner and late night. Many later made up all the breakfast sales they had lost with added sales later in the day, he said. For the quarter ended Sept. 27, U.S. same-restaurant sales were 5.7% below the year-earlier level, Wright said. The decline narrowed by 130 basis points, or 1.3 percentage points, from the second quarter, although sales remained below the year-ago level. The quarter ended June 28, when U.S. same-restaurant sales fell 7%, was covered in EconoTimes' report on Wendy's second-quarter results. Wendy's reported adjusted EBITDA of $113.4 million for the latest quarter, down 17.8% from a year earlier. That company-level quarterly result is distinct from the $200 million estimate, which covers potential restaurant-level earnings across company-operated and franchised locations. The broader rollout of the breakfast option is planned for later in 2026.
Wendy's said US same-store sales fell 5.7% in the third quarter, and net income dropped by nearly two-thirds to $15.1 million from $44.3 million a year earlier. The results came the same week it rejected a $1.4 billion buyout offer from investors led by Nelson Peltz's Trian Fund Management. Revenue of $547 million and systemwide sales of $3.3 billion beat estimates. Burger King overtook Wendy's as the second-largest US burger chain by system sales. Chief executive officer Bob Wright said the "Dave's Way" turnaround plan will restore value. It includes optional breakfast, new marketing and operations leaders, and a menu refresh in 2027. Wendy's also agreed to buy up to 163 restaurants from bankrupt franchisee Meritage Hospitality Group.
Wendy's reported another quarter of falling sales on Thursday, November 5, and unveiled a turnaround plan called "Dave's Way." It includes thicker, crispier bacon, a creamier Frosty, whole leaf lettuce and improved salads. The chain is also testing a tighter menu and cutting low-volume items. Breakfast is now optional at its US restaurants. Wendy's also rejected a $1.4 billion buyout offer from Nelson Peltz's Trian Fund Management and its partners, and adopted a "poison pill" plan to make a hostile takeover harder. A committee of independent directors said the offer "substantially undervalues" the company. Separately, Meritage Hospitality Group, a Wendy's franchisee with 314 locations, filed for Chapter 11 bankruptcy in September. It has closed dozens of underperforming stores, citing profitability problems and record beef prices.
Dublin-based Wendy's testing change to Frosty. November 6, 2026 Dublin-based Wendy's is serving up another round of disappointing sales numbers, but the company says it has a recipe to turn things around. The fast-food chain reported its seventh consecutive quarter of declining sales Thursday, Nov. 5. The company continues to struggle with fewer customers, rising costs and growing competition. BROUGHT TO YOU BY According to its latest earnings report, Wendy's saw U.S. same-restaurant sales fall 5.7 percent during the third quarter of 2026. U.S. systemwide sales dropped 7.6 percent while global systemwide sales declined 5.9 percent. The company reported $547 million in quarterly revenue, but net income fell nearly 66 percent to $15.1 million. Wendy's previously announced plans to close as many as 358 underperforming U.S. restaurants in 2026, following approximately 240 closures in 2024. So today, the company is looking to its founder for its bounceback strategy. Under CEO Bob Wright, who took over in May, Wendy's is rolling out a turnaround plan called "Dave's Way," a nod to founder Dave Thomas. "I'm encouraged by how quickly our system has aligned and taken action around Dave's Way, our multi-year business strategy rooted in the values and standards established by our founder," said Bob Wright, President and CEO, in a statement provided to 614Now. The plan focuses on improving food quality, simplifying restaurant operations, strengthening marketing and giving customers more reasons to return. Some changes could be noticeable at the drive-thru. Wendy's is testing creamier Frostys, thicker and crispier bacon and whole-leaf lettuce on sandwiches. The company also plans to remove less popular menu items to make kitchens more efficient and improve service. Breakfast could look different, too. Rather than requiring every restaurant to serve breakfast, Wendy's is giving franchise operators more flexibility to decide whether the morning menu makes financial sense at their locations. The chain also hopes to improve its digital ordering experience and focus on offering customers better value. Wright told investors Thursday that the company is already seeing encouraging results from some of its early changes. BROUGHT TO YOU BY
Wendy's (NASDAQ:WEN) stock price expected to rise, Stephens analyst says. November 6, 2026 Key points. * Stephens raised Wendy's price target from $7 to $8 but kept an "equal weight" rating, implying just 0.76% upside from the share price at the time. * Analyst sentiment remains cautious: the consensus rating is "Reduce," with a $7.48 average price target; 11 analysts rate the stock Hold and six rate it Sell. * Wendy's posted quarterly EPS of $0.13, beating the $0.09 estimate, but revenue fell short of forecasts and declined 0.5% year over year. * Five stocks we like better than Wendy's. Wendy's (NASDAQ:WEN - Get Free Report) had its price objective increased by equities research analysts at Stephens from $7.00 to $8.00 in a note issued to investors on Friday, Benzinga reports. The brokerage presently has an "equal weight" rating on the restaurant operator's stock. Stephens's price objective would suggest a potential upside of 0.76% from the stock's current price. WEN has been the topic of several other research reports. Guggenheim reissued a "neutral" rating on shares of Wendy's in a research note on Tuesday, September 15th. BMO Capital Markets reissued a "market perform" rating on shares of Wendy's in a research report on Friday. Citigroup dropped their price objective on Wendy's from $8.25 to $6.75 and set a "neutral" rating on the stock in a research note on Friday, October 23rd. TD Cowen reiterated a "hold" rating and set a $6.00 target price on shares of Wendy's in a report on Wednesday, October 28th. Finally, UBS Group decreased their target price on Wendy's from $8.00 to $6.50 and set a "neutral" rating for the company in a research note on Monday, October 26th. One analyst has rated the stock with a Buy rating, eleven have issued a Hold rating and six have issued a Sell rating to the stock. According to MarketBeat.com, the company has an average rating of "Reduce" and a consensus price target of $7.48. Wendy's price performance. Shares of WEN stock opened at $7.94 on Friday. Wendy's has a 52-week low of $5.94 and a 52-week high of $10.12. The stock has a market cap of $1.51 billion, a PE ratio of 12.03, a PEG ratio of 1.40 and a beta of 0.37. The company has a debt-to-equity ratio of 27.95, a quick ratio of 1.88 and a current ratio of 1.90. The firm's 50 day moving average price is $6.95 and its two-hundred day moving average price is $7.36. Discover more MarketBeat All Access Stock Market News Stock Screener Tool Wendy's (NASDAQ:WEN - Get Free Report) last issued its earnings results on Thursday, November 5th. The restaurant operator reported $0.13 EPS for the quarter, beating the consensus estimate of $0.09 by $0.04. The company had revenue of $435.62 million during the quarter, compared to analysts' expectations of $531.28 million. Wendy's had a net margin of 5.72% and a return on equity of 115.31%. The business's revenue for the quarter was down .5% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.24 EPS. As a group, analysts forecast that Wendy's will post 0.50 EPS for the current year. Institutional inflows and outflows. Institutional investors have recently bought and sold shares of the stock. Trian Fund Management L.P. bought a new position in shares of Wendy's during the 2nd quarter worth approximately $252,583,000. Healthcare of Ontario Pension Plan Trust Fund acquired a new stake in shares of Wendy's in the first quarter valued at approximately $26,062,000. Renaissance Technologies LLC raised its holdings in shares of Wendy's by 2,612.4% in the first quarter. Renaissance Technologies LLC now owns 2,340,282 shares of the restaurant operator's stock valued at $16,265,000 after purchasing an additional 2,254,000 shares during the last quarter. Jupiter Topco LLC bought a new stake in shares of Wendy's in the second quarter worth $12,675,000. Finally, Bank of America Corp DE lifted its position in shares of Wendy's by 5.6% in the first quarter. Bank of America Corp DE now owns 4,493,752 shares of the restaurant operator's stock worth $31,232,000 after purchasing an additional 236,541 shares in the last quarter. Institutional investors own 85.96% of the company's stock. Wendy's news summary. Here are the key news stories impacting Wendy's this week: * Wendy's reported third-quarter EPS of $0.13, above analyst expectations of $0.09. The company also introduced its multi-year "Dave's Way" plan to attract more customers and improve restaurant profitability. * Management sees breakfast as an opportunity, with location-specific changes that could deliver up to $200 million in restaurant-level EBITDA impact. That upside depends on successful execution. * The board rejected a Trian-led group's $7.35-per-share offer, saying it undervalued the company, and adopted a limited-duration shareholder rights plan. The rejection keeps Wendy's standalone turnaround in play but removes a near-term buyout path and may prolong takeover uncertainty. * Wendy's signed a letter of intent to acquire up to 163 Meritage Hospitality Group restaurants, subject to a definitive agreement and other approvals. The deal could expand company-operated locations, but its financial impact is not yet clear. * Despite the EPS beat, earnings were below the year-ago level, while coverage described declining sales and traffic. The turnaround must reverse those pressures for the company's standalone strategy to support its valuation. Wendy's Company profile. The Wendy's Company NASDAQ: WEN operates and franchises quick-service restaurants under the Wendy's brand. Its restaurants are known for hamburgers made with fresh, never-frozen beef, along with chicken sandwiches, salads, fries, breakfast items, desserts, and beverages. Founded by Dave Thomas in 1969, Wendy's has grown into an international restaurant chain with locations primarily in the United States and Canada, as well as select markets in other countries. The company's restaurant system includes both company-operated and franchised locations. In addition to its restaurant operations, Wendy's supports customers through digital ordering, delivery, loyalty programs, and mobile applications. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Wendy's, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Wendy's wasn't on the list. While Wendy's currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys. Looking for higher dividend income in 2027? Discover seven high-yield dividend stocks with attractive payouts, proven dividend histories and growth potential. Continue following MarketBeat
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Dublin, CA
Founded
1969
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