The Information

The Information

Paywalled tech journalism for executives

Overview

The Information delivers in-depth journalism about the technology industry to a professional audience. It produces exclusive, investigative reporting and detailed analyses for technology executives, investors, and business leaders. Access is provided through paid subscriptions rather than advertising, allowing editorial independence and the ability to invest in rigorous reporting. Subscribers gain exclusive articles, reports, newsletters, curated discussions, expert commentary, and access to high-level industry events. The company differentiates itself by its subscription-driven model, focus on accuracy and depth, and service to decision-makers who need credible insights on trends, corporate strategies, and emerging technologies. Its goal is to be a trusted, premium source of technology analysis that informs strategic decisions for the tech and investment communities.

About The Information

Simplify's Rating
Why The Information is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Entertainment

Company Size

51-200

Company Stage

Series D

Total Funding

$452M

Headquarters

San Francisco, California

Founded

2013

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Simplify's Take

What believers are saying

  • The May 2026 site refresh expanded Pro with AI Deep Research and charts.
  • Its May 15, 2026 xAI scoop shows access-driven reporting still lands exclusives.
  • September 2026 AI Agenda Live SF and October WTF Summit create sponsorship revenue.

What critics are saying

  • $999 Pro pricing narrows demand beyond elite tech executives and investors.
  • Bloomberg, FT, and Semafor compete directly for the same paid audience.
  • Heavy dependence on paid access makes any churn or event weakness immediately painful.

What makes The Information unique

  • The Information Pro bundles 60+ org charts and 12 proprietary databases in 2026.
  • Its paywalled model sells $399 Annual and $999-renewing Pro subscriptions.
  • The Information runs elite events like AI Agenda Live SF 2026 and WTF Summit.

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Funding

Total Funding

$452M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Fertility Treatment Support

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Flexible Spending Accounts

Wellness Program

Phone/Internet Stipend

Meal Benefits

Commuter Benefits

Hybrid Work Options

Mental Health Support

Company News

Archynewsy
Jun 12th, 2026
Ex-DOGE Staffers Raise $130M for AI Government Security Startup - Archynewsy

Three former staffers from the Department of Government Efficiency (DOGE) have raised $130 million to launch a new startup aimed at securing federal

Adweek
Oct 12th, 2023
The Information Hires Former Morning Brew Exec in Latest Consumer Revenue Leadership Shuffle

The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses.

Talking Biz News
Aug 3rd, 2023
The Information names Weinberg deputy bureau chief of finance

Tech news site The Information has promoted Cory Weinberg to deputy bureau chief of finance coverage.

Talking Biz News
Jul 20th, 2023
The Information hires Yang as Asia bureau chief

Tech news site The Information has hired Jing Yang as its Asia bureau chief.

The Information
Jun 6th, 2023
A Long, Strange Trip for the ‘Uber for Nurses’ — The Information

Last week, CEO Will Patterson resigned after inquiries from The Information.

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