The Information

The Information

Paywalled tech journalism for executives

Overview

The Information delivers in-depth journalism about the technology industry to a professional audience. It produces exclusive, investigative reporting and detailed analyses for technology executives, investors, and business leaders. Access is provided through paid subscriptions rather than advertising, allowing editorial independence and the ability to invest in rigorous reporting. Subscribers gain exclusive articles, reports, newsletters, curated discussions, expert commentary, and access to high-level industry events. The company differentiates itself by its subscription-driven model, focus on accuracy and depth, and service to decision-makers who need credible insights on trends, corporate strategies, and emerging technologies. Its goal is to be a trusted, premium source of technology analysis that informs strategic decisions for the tech and investment communities.

About The Information

Simplify's Rating
Why The Information is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Entertainment

Company Size

51-200

Company Stage

Series D

Total Funding

$452M

Headquarters

San Francisco, California

Founded

2013

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Simplify's Take

What believers are saying

  • Recurring subscriptions create predictable revenue and easier forecasting.[1][5]
  • Premium charts and proprietary data can raise ARPU among professional users.[7]
  • International expansion and finance coverage deepen value for global decision-makers.[7]

What critics are saying

  • AI tools and free summaries compress willingness to pay for exclusives.
  • Enterprise bundles from Bloomberg and Dow Jones make standalone subscriptions easier to cancel.
  • Branded partnerships can dilute editorial trust among core executive subscribers.

What makes The Information unique

  • Paywalled, deeply reported technology journalism serves executives and investors.[7]
  • Subscription revenue supports editorial independence instead of ad-driven incentives.[7][1]
  • The Information sells exclusive articles, data products, and curated events.[7]

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Funding

Total Funding

$452M

Above

Industry Average

Funded Over

0 Rounds

Company News

Adweek
Oct 12th, 2023
The Information Hires Former Morning Brew Exec in Latest Consumer Revenue Leadership Shuffle

The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses.

Talking Biz News
Aug 3rd, 2023
The Information names Weinberg deputy bureau chief of finance

Tech news site The Information has promoted Cory Weinberg to deputy bureau chief of finance coverage.

Talking Biz News
Jul 20th, 2023
The Information hires Yang as Asia bureau chief

Tech news site The Information has hired Jing Yang as its Asia bureau chief.

The Information
Jun 6th, 2023
A Long, Strange Trip for the ‘Uber for Nurses’ — The Information

Last week, CEO Will Patterson resigned after inquiries from The Information.

The Information
Jun 2nd, 2023
Pro Weekly: Generative AI Spurs Cloud Demand—and Competition — The Information

To help readers track the frenzy around generative artificial intelligence, Information launched The Information's Generative AI Database, listing 39 startups that make AI models or build services on top of them.

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