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The Information

The Information

Subscription-based technology journalism and insights

About

The Information delivers detailed articles focused on the technology industry, catering to technology professionals, investors, and business leaders. Its content is well-researched and provides insights that are often missed by mainstream media. The company operates on a subscription-based model, which allows it to maintain financial independence and prioritize thorough journalism without the influence of advertisers. Subscribers gain access to exclusive articles, reports, and newsletters, and the company also hosts events and offers expert analysis. The goal of The Information is to provide high-quality, reliable information that helps its audience make informed decisions in the tech sector.

Company Stage

Series D

Employees

51-200

Industries

Consulting, Consumer Software

Total Funding

$452M

Headquarters

N/A

Founded

2013


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Simplify's Take

What believers are saying

  • The hiring of experienced executives like Matthew Resnick and Karl Wells indicates a strong focus on expanding consumer revenue and branded partnerships.
  • The launch of new subscription products, such as the premium offering for data and charts, demonstrates ongoing innovation and value addition for subscribers.
  • Promotions and new hires, such as Cory Weinberg and Jing Yang, suggest a commitment to strengthening and expanding its journalistic capabilities.

What critics are saying

  • The niche focus on technology journalism may limit the potential subscriber base compared to more general media outlets.
  • Dependence on subscription revenue means that economic downturns or shifts in consumer spending could significantly impact financial stability.

What makes The Information unique

  • The Information's subscription-based model ensures financial independence, allowing for unbiased and in-depth investigative journalism, unlike ad-revenue-dependent competitors.
  • The focus on high-quality, exclusive content tailored for tech professionals and investors sets it apart from mainstream media outlets.
  • The Information's niche market approach, targeting technology professionals and business leaders, provides specialized insights that are often overlooked by broader media.

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