The Information

The Information

Paywalled tech journalism for executives

Overview

The Information delivers in-depth journalism about the technology industry to a professional audience. It produces exclusive, investigative reporting and detailed analyses for technology executives, investors, and business leaders. Access is provided through paid subscriptions rather than advertising, allowing editorial independence and the ability to invest in rigorous reporting. Subscribers gain exclusive articles, reports, newsletters, curated discussions, expert commentary, and access to high-level industry events. The company differentiates itself by its subscription-driven model, focus on accuracy and depth, and service to decision-makers who need credible insights on trends, corporate strategies, and emerging technologies. Its goal is to be a trusted, premium source of technology analysis that informs strategic decisions for the tech and investment communities.

About The Information

Simplify's Rating
Why The Information is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Entertainment

Company Size

51-200

Company Stage

Series D

Total Funding

$452M

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Hired Matthew Resnick as COO to expand consumer revenue and partnerships.
  • Promoted Cory Weinberg to deputy bureau chief for finance coverage.
  • Launched Generative AI Database and Crypto Power List to boost engagement.

What critics are saying

  • Semafor poaches talent with Ben Smith hires, eroding scoops in 12 months.
  • Perplexity AI aggregates news faster, slashing subscription demand in 18 months.
  • Bloomberg undercuts $399 pricing with bundled tech intel in 24 months.

What makes The Information unique

  • Subscription model sustains editorial independence without advertising reliance.
  • Exclusive paywalled content delivers in-depth tech journalism for executives.
  • Pro tier offers proprietary data, charts, and surveys for professionals.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$452M

Above

Industry Average

Funded Over

0 Rounds

Company News

Adweek
Oct 12th, 2023
The Information Hires Former Morning Brew Exec in Latest Consumer Revenue Leadership Shuffle

The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses.

Talking Biz News
Aug 3rd, 2023
The Information names Weinberg deputy bureau chief of finance

Tech news site The Information has promoted Cory Weinberg to deputy bureau chief of finance coverage.

Talking Biz News
Jul 20th, 2023
The Information hires Yang as Asia bureau chief

Tech news site The Information has hired Jing Yang as its Asia bureau chief.

The Information
Jun 6th, 2023
A Long, Strange Trip for the ‘Uber for Nurses’ — The Information

Last week, CEO Will Patterson resigned after inquiries from The Information.

The Information
Jun 2nd, 2023
Pro Weekly: Generative AI Spurs Cloud Demand—and Competition — The Information

To help readers track the frenzy around generative artificial intelligence, Information launched The Information's Generative AI Database, listing 39 startups that make AI models or build services on top of them.

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