The Information

The Information

Subscription-based technology journalism and insights

About The Information

Simplify's Rating
Why The Information is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Consulting

Entertainment

Company Size

51-200

Company Stage

Series D

Total Funding

$452M

Headquarters

San Francisco, California

Founded

2013

Overview

The Information delivers detailed articles focused on the technology industry, catering to professionals, investors, and business leaders who need accurate insights. Its product consists of in-depth, well-researched content available through a subscription model, which allows subscribers to access exclusive articles, reports, and newsletters. This model sets The Information apart from competitors that rely on advertising revenue, as it prioritizes financial independence and quality journalism. The company's goal is to provide critical insights that are often missed by mainstream media, ensuring that its audience is well-informed about the latest developments in technology.

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Simplify's Take

What believers are saying

  • The rise of generative AI tools offers opportunities for content personalization.
  • Increasing demand for data-driven insights supports The Information's new subscription product.
  • Growing interest in blockchain allows expansion of coverage with the Crypto Power List.

What critics are saying

  • Increased competition from free platforms may lead to subscriber churn.
  • Generative AI tools could challenge The Information's in-depth reporting value.
  • Economic downturns may reduce consumer spending on subscriptions.

What makes The Information unique

  • The Information focuses on high-quality, subscription-based content for tech professionals.
  • It offers exclusive articles, reports, and newsletters to subscribers.
  • The Information maintains financial independence by relying on subscription revenue.

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Funding

Total Funding

$452M

Above

Industry Average

Funded Over

0 Rounds

Company News

Adweek
Oct 12th, 2023
The Information Hires Former Morning Brew Exec in Latest Consumer Revenue Leadership Shuffle

The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses.

Talking Biz News
Aug 3rd, 2023
The Information names Weinberg deputy bureau chief of finance

Tech news site The Information has promoted Cory Weinberg to deputy bureau chief of finance coverage.

Talking Biz News
Jul 20th, 2023
The Information hires Yang as Asia bureau chief

Tech news site The Information has hired Jing Yang as its Asia bureau chief.

The Information
Jun 6th, 2023
A Long, Strange Trip for the ‘Uber for Nurses’ — The Information

Last week, CEO Will Patterson resigned after inquiries from The Information.

The Information
Jun 2nd, 2023
Pro Weekly: Generative AI Spurs Cloud Demand—and Competition — The Information

To help readers track the frenzy around generative artificial intelligence, Information launched The Information's Generative AI Database, listing 39 startups that make AI models or build services on top of them.

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