ThirdLove is coming to The Mall at Green Hills in Nashville. The female-founded intimates brand is set to join the Nashville shopping center's retail lineup, with its new location now listed as opening soon. Published Date: September 9, 2026, 12:53 PM EDT ThirdLove is bringing its fit-focused intimates, sleepwear + activewear to The Mall at Green Hills (Image credit: ThirdLove) ThirdLove is headed for The Mall at Green Hills at 2126 Abbott Martin Road in Nashville. The shopping center's official website now lists ThirdLove as "Opening Soon," adding the intimates brand to its directory of retailers. According to The Mall at Green Hills' official ThirdLove listing, the brand will offer bras, underwear, activewear, sleepwear, and lounge pieces at the new store. The listing also describes ThirdLove as a female-founded brand focused on fit, noting its half-cup sizing and in-store styling experience. ThirdLove was founded in 2013, according to the company's website, which says the brand was created around the idea of designing bras specifically for women's bodies. The company also credits its fit-focused approach with the invention of half-cup sizing. The brand's current assortment extends beyond bras. ThirdLove's website features underwear, activewear, sleepwear, and other intimates, with its activewear collection including sports bras and leggings in sizes ranging from XS through 3X. ThirdLove identifies San Francisco as its headquarters and says its products are designed there, according to the company's official website. The brand was co-founded by Heidi Zak, David Spector, and Ra'el Cohen in 2013. An exact opening date for the Green Hills location has not yet been announced. WhatNow Nashville will update this article as more information becomes available. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Nashville I am a South Africa-based reporter for WhatNow Media Group covering restaurant and retail openings in Charlotte and Nashville. I hold a Bachelor's degree in Languages, specializing in Journalism, from the University of Pretoria, and bring 20 years of industry experience to my work. My reporting focuses on pre-opening developments, new concepts, and the people behind the businesses shaping local communities. I enjoy connecting with hospitality and retail professionals, learning their stories and sharing their insights, passions, and growth with readers. When I'm not reporting, I'm always interested in discovering the next business, concept, or story worth telling.

IM Digital awarded Delivery Partner of the Year 2026 by Bloomreach. Aug 04, 2026, 08:30 ET NEW YORK, Aug. 4, 2026 /PRNewswire/ - IM Digital, the largest independent commerce consultancy and digital agency, has been named winner of the 2026 Delivery Partner of the Year award presented by Bloomreach. The winner is recognized for outstanding performance and driving exceptional results with Bloomreach's AI technology for personalization. Bloomreach celebrates winners by recognizing their efforts for consistently delivering growth for enterprise brands at scale. Awardees are chosen for innovation, creativity, customer success, and impact across Bloomreach's customer data & AI ecosystem. IM Digital was chosen for achieving measurable growth across leading brands through their Enterprise Consulting and Growth Marketing Services, including: * Lifecycle Marketing, * Cross-Channel Personalization, * Data Engineering * and AI integration. "Successful partners like IM Digital see the world from a different viewpoint. They help strategize, and deliver success for our customers", said Rachel Fefer, Global VP of Strategic Partnerships at Bloomreach. "We have a lot of faith and confidence in the work IM Digital delivers". Together, IM Digital and Bloomreach have implemented transformational commerce solutions for brands including: * Everlane * Thirdlove * Pampered Chef * MZ Wallace * 260 Sample Sale and more. "We're honored to be recognized as Delivery Partner of the Year", said Justin Ragsdale, Chief Revenue Officer at IM Digital. "As the first agency to win two awards from Bloomreach, we excel at bringing their vision of AI-driven marketing to life through our Growth Marketing Services. IM Digital has cemented our leadership role in redefining how brands engage with consumers. With Bloomreach, we're setting a new standard for how brands drive retention and long-term revenue growth". Thirdlove partnered with IM Digital to develop sophisticated customer segmentation powered by Bloomreach. By unifying data and marketing execution, they improved customer retention and accelerated revenue growth. Tangible results included: * 3.5 Million unique customer experiences * 10% improved Shopify conversion rate * $250k in incremental revenue in less than 90 days Amy Carr - Chief Marketing and Digital Officer at Thirdlove said: "When we decided to move forward with Bloomreach, it was clear we needed an implementation partner. We were so impressed with IM Digital that we moved all of our commerce engineering to them, and now they manage both our strategy and technical execution which supports our continued growth". Pampered Chef Pampered Chef, a Berkshire Hathaway company, leveraged IM Digital and Bloomreach to transform legacy marketing systems from disconnected operations to fully integrated AI powered end-to-end experiences in less than a year. Outcomes of the transformation included: * Launched 50 new personalized, automated programs * Lowered Total Cost of Ownership by 30% * Improved Campaign Time-to-Market by 50% "Working with IM Digital is one of the best partnerships I've ever experienced. They went out of their way to understand our needs and collaborate on innovation, unlocked by Bloomreach. Their dedication was off the charts positive", said Brian Hogan, Director of Software Engineering at Pampered Chef. As the Bloomreach Delivery Partner of the Year (2026) and Partner of the Year (2024), IM Digital's clients have the assurance of working with a proven team recognized for strategic vision, technical excellence, and exceptional delivery. You can learn more about IM Digital's philosophical approach to delivering innovation through their TotalCare methodology here. About IM Digital IM Digital is the leading independent consultancy that specializes in architecting scalable retail strategies and operational systems, operating as an "embedded brain trust" for world-class brands to unify insights, align strategy, and engineer growth. IM Digital empowers modern brands to succeed in the experience economy. About Bloomreach Bloomreach personalizes the customer experience through Loomi, its agentic personalization platform. With apps spanning email, web, ads, search, and more - and agents spanning marketing and conversational shopping - Loomi brings real-time personalization to life at every customer touchpoint. From retail to financial services, hospitality to gaming, Loomi powers personalization for 1,400+ global brands, including American Eagle, Sonepar, and Pandora. SOURCE IM Digital

Thirdlove planning location at Lenox Square. Thirdlove offers a new take on comfort for women's apparel. Published Date: July 14, 2026, 1:30 PM EDT Women's apparel brand Thirdlove is adding a standalone store at Lenox Square, according to the Lenox Square online directory. It is slated to join the fourth floor of the mall near Pottery Barn Kids, Windsor and Bloomingdale's. What Now Atlanta confirmed the forthcoming location with Thirdlove representatives and is expecting to receive additional opening details soon. Video Muted Thirdlove currently has products within Neiman Marcus at Lenox Square, but the forthcoming location will mark its first standalone store in Atlanta. The brand sells bras "designed by women, for women." The designs for their bras and underwear aim to solve common challenges with focuses such as comfort and smoothing. Collections include ComfortStretch and thermoregulating lingerie sets. Thirdlove also sells activewear, sleepwear and loungewear for women. The brand has 30 existing locations, including spots in Georgia, North Carolina, South Carolina, Florida, California, Alabama, Tennessee, Texas and Mississippi. The other existing location in Georgia is located in Savannah. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Atlanta Senior Regional Reporter Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try.