Thirdlove planning location at Lenox Square. Thirdlove offers a new take on comfort for women's apparel. Published Date: July 14, 2026, 1:30 PM EDT Women's apparel brand Thirdlove is adding a standalone store at Lenox Square, according to the Lenox Square online directory. It is slated to join the fourth floor of the mall near Pottery Barn Kids, Windsor and Bloomingdale's. What Now Atlanta confirmed the forthcoming location with Thirdlove representatives and is expecting to receive additional opening details soon. Video Muted Thirdlove currently has products within Neiman Marcus at Lenox Square, but the forthcoming location will mark its first standalone store in Atlanta. The brand sells bras "designed by women, for women." The designs for their bras and underwear aim to solve common challenges with focuses such as comfort and smoothing. Collections include ComfortStretch and thermoregulating lingerie sets. Thirdlove also sells activewear, sleepwear and loungewear for women. The brand has 30 existing locations, including spots in Georgia, North Carolina, South Carolina, Florida, California, Alabama, Tennessee, Texas and Mississippi. The other existing location in Georgia is located in Savannah. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Atlanta Senior Regional Reporter Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try.

ThirdLove opening Del Amo location this summer. ThirdLove has two existing California locations. Published Date: June 2, 2026, 11:28 PM EDT Women's apparel brand ThirdLove is joining the lineup at Del Amo Fashion Center in Torrance. It is slated to open this summer, a ThirdLove spokesperson told What Now Los Angeles. Within the shopping center, the store will be located between Lovisa and MAC Cosmetics and across from Victoria's Secret and Zara. ThirdLove sells bras "designed by women, for women." The designs for their bras and underwear aim to solve common challenges with focuses such as comfort and smoothing. Collections include ComfortStretch and thermoregulating lingerie sets. The brand also sells activewear for women. The team plans to release more details regarding the Torrance store as they grow closer to opening. The brand has 25 existing locations across North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee, Texas, Mississippi and California. The two existing California stores are both in Northern California. Viral toy brand POP MART and ear piercing studio Rowan will also be joining the shopping center this year. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Los Angeles Senior Regional Reporter Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try.