Thrasio

Thrasio

Acquires and optimizes Amazon businesses

About Thrasio

Simplify's Rating
Why Thrasio is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Industrial & Manufacturing

Consumer Goods

Company Size

201-500

Company Stage

Series D

Total Funding

$3.4B

Headquarters

Walpole, Massachusetts

Founded

2018

Overview

Thrasio focuses on acquiring and improving successful Amazon businesses. The company identifies thriving sellers on Amazon and uses its knowledge in product rankings, reviews, supply chain management, and marketing to enhance their operations. By purchasing these businesses, Thrasio aims to scale them up and expand its portfolio of brands, which are sold across over 150 retailers and marketplaces. Thrasio has become one of the top 5 sellers on Amazon, with a significant portion of its brands experiencing substantial revenue growth after acquisition. The company appeals to Amazon sellers looking to sell their businesses by offering fair valuations and quick decisions that align with the sellers' goals. Thrasio's goal is to create a diverse and successful portfolio of brands that reach a wide international market.

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Simplify's Take

What believers are saying

  • Thrasio raised $1 billion in funding, indicating strong investor confidence.
  • The rise of social commerce offers new marketing opportunities for Thrasio.
  • AI and machine learning can enhance Thrasio's supply chain efficiency.

What critics are saying

  • Thrasio is preparing for bankruptcy due to a slump in online spending.
  • Increased competition from other Amazon aggregators like Perch and Heyday.
  • High debt levels could strain Thrasio if revenue growth falters.

What makes Thrasio unique

  • Thrasio is a top three Amazon seller with over 200 acquired brands.
  • The company uses data science to optimize product rankings and customer reach.
  • Thrasio's fair valuation and quick decision-making attract successful Amazon business owners.

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Funding

Total Funding

$3396.5M

Above

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$1000M
Thrasio

Benefits

See more of the world and your family with unlimited paid time off.

Own a stake in Thrasio and be rewarded for your hard work.

Learn and grow with free access to subscription sites and educational events.

WFPMA (work from pretty much anywhere) or in one of our offices.

Collaborate with incredibly smart folks, 95% of whom say they’d recommend Thrasio as a great place to work.

Growth & Insights and Company News

Headcount

6 month growth

↑ 2%

1 year growth

↑ 2%

2 year growth

↑ 6%
Reuters
Nov 17th, 2023
Amazon aggregator Thrasio prepares for bankruptcy - WSJ

Thrasio Holdings, which acquires third-party sellers on Amazon , is preparing to file for bankruptcy as it grapples with a post-pandemic slump in online spending, the Wall Street Journal reported on Thursday.

Yahoo Finance
Dec 29th, 2022
Thrasio raises $100M for its Amazon roll-up play, appoints retail CFO for its next steps

Thrasio, an early mover and leading player in the wave of startups emerging to consolidate and scale companies that sell their goods mainly via Amazon's Marketplace, has raised some more funding and is making a key executive appointment to do some scaling of its own. The company, which to date has acquired and consolidated over 100 brands (and 15,000 products) selling on Amazon, has picked up $100 million, and alongside that it's announcing a new CFO, retail vet Bill Wafford, as it eyes up its next steps, including a public listing. Josh Silberstein, who is the co-founder and co-CEO with Carlos Cashman, said Thrasio is not disclosing valuation except to note that it is 50% higher than the it was a month ago for Thrasio, which made a profit of $100 million on $500 million in revenues last year, he said.

FrenchWeb
Oct 7th, 2022
Connaissez Vous Branded La Startup Ecommerce Qui Fait 200 Millions De Ca Sa 1Ere Année?

Pour découvrir l’actualité de la FrenchTech, et les infos à ne pas manquer directement dans votre boite mail à 15h tous les jours, Pour découvrir l’actualité de la FrenchTech, et les infos à ne pas manquer directement dans votre boite mail à 15h tous les jours, cliquez ici. Moins d’un an après son départ d’Alibaba, Pierre Poignant est déjà sur un nouveau projet entrepreneurial. Pour rappel, le Français passé par l’École Polytechnique et le MIT, a co-fondé la plateforme e-commerce d’Asie du Sud-Est Lazada, rachetée après quelques années par Alibaba. A la suite d’une transition de deux ans en tant que CEO, le voilà maintenant co-fondateur de Branded

TechCrunch
May 2nd, 2022
Amazon Aggregator Thrasio Begins Layoffs, Names New Ceo

The layoffs and new CEO appointment are the latest developments in a series of ups and downs for Thrasio.

Bloomberg
Oct 25th, 2021
Thrasio Raises $1 Billion in Funding Led by Silver Lake

Thrasio Holdings Inc., an aggregator of Amazon.com Inc. products, has raised more than $1 billion in a private funding round led by technology investor Silver Lake.

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