ThreatDown accelerates channel-first strategy, grows distribution from 1% to 40%. April 29, 2026 * Nexus Partner Program launches with deal protection, margin retention, and new MDF and rebate structure * CRN names ThreatDown a 5-Star Partner Program Award winner; three executives named Channel Chiefs * New pod-based sales model, partner incentives, and planned Partner Advisory Council expand ecosystem investment ThreatDown, formerly the corporate business unit of Malwarebytes, today announced major progress in this past year, highlighted by a rapid shift to a distribution-led go-to-market model and expanded investment in the mid-market and broader channel community, including managed service provider (MSP) partners. ThreatDown has rebuilt its partner program and sales organization to align fully with a channel-first strategy. The most visible result: the share of business transacted through distribution grew from approximately 1% to roughly 40% - a shift that simplifies partner engagement and creates a more scalable, predictable route to market. "We're focused on building a partner model that is easier to work with and designed for long-term growth," said Kendra Krause, General Manager of ThreatDown. "Shifting to a distribution-led approach reflects the confidence partners have placed in this model and the value they see in working with ThreatDown." Rebuilding the Partner Model for Scale Krause joined ThreatDown in July 2025 as the company intensified its focus on the channel-first model and accelerated partner growth across market segments. ThreatDown also strengthened its channel commitment through the Nexus Partner Program, a comprehensive initiative that puts partners at the center by fostering collaboration and creating new growth opportunities across its global network. The redesigned program introduced genuine deal registration, competitive renewal discounting and margin retention, as well as new rebates and market development funds to support partner-led growth. Unlike competitors that register deals only to take them direct, ThreatDown strictly enforces its rules of engagement on deal registration, a distinction that has become a meaningful differentiator for partners evaluating their options in the mid-market security space. ThreatDown has also expanded its distribution relationships, giving partners access to its solutions through established procurement and fulfillment channels. The company is building campaign kits, training, and enablement resources to help partners get to market faster and more effectively. A Pod-Based Sales Model Built for Partners ThreatDown has restructured its global sales organization into dedicated pods, each pairing a channel manager, renewals account manager, MSP specialist, systems engineer, and customer success resource around a shared set of partners. The result is a more consistent, coordinated experience across new business, renewals, and upsell opportunities, supported by a single team financially aligned with partner success. Growing Momentum in the Mid-Market and MSP Segment ThreatDown is seeing early signs of platform adoption deepening across its customer base. Bundle deals in the Advance, Elite, and Ultimate tiers grew 14% in the second half of 2025, while MSP customers increased usage of ancillary products including DNS, MDR, and Cloud for Business by 12% over the same period. Together, the trends point to customers consolidating security spend with ThreatDown rather than mixing vendors. MSPs represent one of ThreatDown's fastest-growing customer segments. The company has expanded its presence across distribution marketplaces and deepened strategic alliances with RMM and PSA vendors to meet MSPs wherever they prefer to buy, whether through a distributor, a direct relationship, or an integrated marketplace. "ThreatDown truly stands out in the industry," said Scott Larson, Managing Partner and Owner at Technology By Design. "Backed by an innovative, intuitive security platform, ThreatDown genuinely listens to the partner community and turns feedback into meaningful action from sales enablement to deal protection to platform support." Industry Recognition for Partner Commitment ThreatDown's channel transformation has earned recognition from two of the industry's leading authorities on partner programs. CRN awarded ThreatDown a 5-Star Partner Program Award in 2026. The publication also named three ThreatDown executives to its annual Channel Chiefs list - Kendra Krause, General Manager; Dave DeHaven, Vice President, Channel Sales Americas; and Brian Kane, Vice President, Global MSP and Distribution - recognizing leaders who drive successful channel strategies and meaningful partner engagement. Looking Ahead ThreatDown plans to launch a Partner Advisory Council in FY27, giving its most strategic partners a direct role in shaping program strategy and future investments. The company will be present at more than 40 industry events this year, ThreatDown started with Channel Partners and MSP Summit at Informa Expo in April, with additional channel-focused events planned throughout the year. To learn more about the latest threats and cybersecurity strategies for businesses and the channel, visit threatdown.com or follow ThreatDown on LinkedIn and X.

Kite forges alliance with ThreatDown, powered by Malwarebytes. Leicestershire, UK, April 13th, 2026 - Kite, an independent IT distributor focused on delivering cutting-edge cybersecurity solutions to the UK and Ireland, has announced a strategic partnership with ThreatDown, powered by Malwarebytes, supplier of the award-winning, all-in-one ThreatDown cybersecurity software platform for managed detection and response and advanced email protection. "We are very excited to be announcing this new partnership with ThreatDown." said Dave Marshall, Director at Kite, "With the threat landscape always evolving and a shortage of cybersecurity professionals, there is clear demand for a solution which is simple enough for users of any skill level to pick up, but sophisticated enough to provide extensive protection against threats." "ThreatDown's platform is the perfect solution to these issues, and their robust partner support makes them an excellent addition to Kite's vendor portfolio. We look forward to introducing ThreatDown to our channel partners and help drive growth and opportunities across the UK." Kite specialises in bringing next-generation cybersecurity solutions to the UK channel, helping innovative global vendors scale their presence in the UK and Ireland with bespoke marketing and sales services. By focusing on responsive, collaborative partnerships, Kite delivers top-tier service to its channel partners. ThreatDown delivers an all-in-one cybersecurity solution, including EDR, MDR, Email Security, Patch Management, and more into one simple to use, readily accessible cloud-based console. The platform combines industry-leading technology with the services of experienced cybersecurity experts to simplify protection and ease the burden on IT teams, while still catching and guarding against the threats that other solutions miss. "This new partnership with Kite will be a big step forward for us in expanding and strengthening our presence in the UK." said Brian Kane, VP Global MSP & Distribution at ThreatDown, "IT teams are stretched increasingly thin, and organisations are on the hunt for a cost-effective solution which covers all of their bases without extensive time and skill investment. ThreatDown answers these problems with an all-in-one platform that's easy to use, readily available, and backed up by a 24/7/365 team of expert security analysts." "Kite's focus on relationships across the UK channel, coupled with the strength of our own partner program, makes this the ideal partnership for us to drive adoption of the ThreatDown platform. We're looking forward to working together and bringing simpler cybersecurity to overstretched IT teams." About Kite Kite is a UK and Ireland-focused distributor of next-generation cybersecurity solutions, working with innovative technology vendors and specialist partners to scale their businesses in the region. With a responsive and collaborative approach, Kite provides comprehensive marketing and sales services to help vendors and partners succeed in the competitive cybersecurity market. About ThreatDown ThreatDown delivers a channel-first cybersecurity platform built for partners delivering modern managed security. With 24x7 Managed Detection & Response (MDR) backed by powerful Endpoint Detection & Response (EDR), ThreatDown enables organisations to stop advanced threats quickly and confidently - while helping partners grow predictable recurring revenue.

ThreatDown launches Nexus Partner Program. ThreatDown, the corporate business unit of Malwarebytes, has launched the Nexus Partner Program to strengthen collaboration and create growth opportunities for its global network of partners. The program is intended to provide resellers with the resources and support needed to deliver smarter, stronger security outcomes for customers, the company said. "At ThreatDown, being channel-first means putting our partners at the center of everything we do," said Kendra Krause, general manager. "The Nexus Partner Program reflects that belief. The program is built to equip partners with the tools they need to succeed in a rapidly evolving cybersecurity market. When our partners win, we win." Available globally, the program offers discounts, revenue protection, marketing resources and technical support. Unified under a single framework, it also provides partners access to dedicated enablement teams focused on training, certification and joint business planning. Krause was appointed general manager earlier this year to lead ThreatDown's channel growth. Other channel-driven company initiatives include the self-service trial of the OneView management platform for MSPs, the Partner Sales and Technical Certification Program, and strategic alliances with Bakotech, CMS Distribution, Onecom, SuperOps and TeamViewer, officials said.