ThreeFlow

ThreeFlow

Insurtech software for broker-carrier collaboration

Overview

ThreeFlow provides a Benefits Placement System (BPS) for the insurance industry that helps brokers and carriers work together on employee benefits. It is a shared, end-to-end platform that handles data collection, underwriting review, client presentations, and implementation, with real-time visibility across the workflow. The system is designed specifically for the benefits market and supports renewals and new business, using AI and data insights to improve collaboration and decision-making. Unlike generic software, ThreeFlow focuses on the broker–carrier–employer ecosystem with a subscription model to deliver seamless, coordinated outcomes for mutual clients.

About ThreeFlow

Simplify's Rating
Why ThreeFlow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$54.3M

Headquarters

Chicago, Illinois

Founded

2015

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Simplify's Take

What believers are saying

  • ThreeFlow says broker partnerships tripled and premiums neared $1 billion in 2025.
  • 2025 launches expanded fully insured medical and U50 coverage beyond stop-loss.
  • Carrier partners and direct API quoting deepen workflow lock-in across renewals and implementation.

What critics are saying

  • AI quote errors still misprice benefits, triggering broker distrust and carrier rework within renewals.
  • Large brokerages can standardize on spreadsheets, AMS vendors, or carrier portals instead of ThreeFlow.
  • If carrier adoption stalls below network threshold, ThreeFlow loses category-control by 2026.

What makes ThreeFlow unique

  • ThreeFlow's shared placement system unifies brokers, carriers, and employers in one workflow.
  • AI-populated quotes hit 95% rate accuracy and 90% plan-design accuracy in 2024.
  • 75+ certified carriers and 50+ integrations create network depth competitors lack.

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Funding

Total Funding

$54.3M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$45M
ThreeFlow
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

401(k) Retirement Plan

Paid Vacation

Paid Parental Leave

Home Office Stipend

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Newswire
May 17th, 2023
Vision Benefits Of America Announces Participation With Threeflow

VBA brokers can leverage ThreeFlow's Benefits Placement System to simplify the benefits decision process . .

PressRelease.com
May 17th, 2023
Vision Benefits of America Announces Participation With ThreeFlow | PressRelease.com

Vision Benefits of America, Inc. (VBA), a commercial group benefits organization, announced its participation with ThreeFlow to provide brokers with a way to simplify their new business RFP and renewal process.

The Business Journals
Nov 30th, 2021
Chicago Inno

ThreeFlow raised $45 million in a Series B round led by the prominent Silicon Vally VC firm, along with Emergence Capital, Equal Ventures and First Trust Capital Partners.

FinSMEs
Nov 30th, 2021
Threeflow Raises $45M In Series B Funding

ThreeFlow, a Chicago, IL-based provider of an enterprise software platform that allows brokers and carriers to manage the entire placement process in one shared system, raised $45m in Series B funding. The round was led by Accel, with participation from existing investors Emergence Capital, Equal Ventures, and First Trust Capital Partners. The company intends to [] The post ThreeFlow Raises $45M in Series B Funding appeared first on FinSMEs.

TechCrunch
Nov 30th, 2021
ThreeFlow raises $45M to scale its employee benefits placement software

ThreeFlow, which provides software for insurance brokers selling employee benefits, announced today that it raised $45 million in Series B funding. New investor Accel led the round alongside existing investors Emergence Capital, Equal Ventures and First Trust Capital Partners. The Chicago-based company, formerly known as WatchTower, raised $8 million for its Series A round in […]

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