LAVA signs the Toledo Mud Hens and West Michigan Whitecaps. 11 hours ago LAVA is heading to the ballpark! LAVA is proud to announce two new Minor League Baseball partnerships: the Toledo Mud Hens and the West Michigan Whitecaps. Both are Detroit Tigers affiliates - the Mud Hens at Triple-A and the Whitecaps at High-A - and both are the kind of organizations LAVA love working with: community-driven, fan-obsessed, and always looking for ways to make the gameday experience better. About the Toledo Mud Hens. The Toledo Mud Hens are one of the most iconic brands in Minor League Baseball. A Triple-A affiliate of the Detroit Tigers, the Mud Hens play at Fifth Third Field in downtown Toledo, Ohio - a venue that was named the best minor league ballpark in America by Newsweek when it opened in 2002. With a history dating back to 1896 and 75 home games per season, the Mud Hens have built a loyal, multigenerational fan base in northwest Ohio. Modernizing the fan experience in Toledo. The Mud Hens came to LAVA looking to modernize a fan experience that was held back by disconnected systems and manual processes, including paper vouchers for rewards and an inability to redeem across all points of sale. LAVA is replacing that approach with a connected digital ecosystem, integrating across the Mud Hens' ticketing with Tickets.com, POS, and payment systems to power mobile wallet passes, points and stored value rewards, digital redemption across concessions and merchandise, and added-value ticket offers - all in one platform. The result: a seamless, modern fan experience bridging digital and in-person touchpoints. "Delivering a great gameday experience has always been at the core of what we do, and partnering with LAVA will enable us to keep raising that bar. Moving from paper vouchers to a fully connected digital platform means our fans can focus on what they came for - a great night at the ballpark." - Brian Perkins, VP of Fan & Business Intelligence, Toledo Mud Hens About the West Michigan Whitecaps. The West Michigan Whitecaps are the High-A affiliate of the Detroit Tigers, based at LMCU Ballpark in Comstock Park, Michigan, just outside Grand Rapids. The Whitecaps were named Minor League Baseball's 2025 Organization of the Year - the highest organizational honor in MiLB - capping a season in which they posted a 92-39 record, won the Midwest League championship, and achieved their highest average attendance in 25 years. It was their fourth consecutive season of attendance growth, a testament to their passionate fan base and relentless commitment to the fan experience. Getting started in West Michigan. The Whitecaps are kicking off their partnership with LAVA this season by launching concession added-value tickets, giving fans preloaded concession value tied directly to their ticket purchase through an integration with Tickets.com. It's a great first step that enhances the gameday experience from the moment a ticket is bought. Why Minor League Baseball. Minor league teams are the heart of their communities. With 70+ home games per season, they offer a massive number of fan touchpoints - and every one of those interactions is an opportunity to deepen the fan relationship, drive per cap spend, and create moments that bring people back. These organizations run lean and move fast, which makes LAVA's pre-built integrations and fast time to value especially relevant. Signing two Tigers affiliates also signals LAVA's ability to serve across organizational ecosystems, from Triple-A to High-A. "The best fan experiences start with connected data and real-time activation. We're excited to partner with the Mud Hens and Whitecaps and help them deliver exactly that." - Wen Miao, CEO, Lava.ai What's next. Two new partnerships, two great teams, and a lot of baseball ahead. LAVA is just getting started with both the Mud Hens and the Whitecaps, and LAVA is looking forward to building on these foundations - more integrations, more fan moments, and more ways to drive value across the gameday experience. Interested in how LAVA can help your organization? Contact LAVA.

Saint Mary's Athletics to partner with Tickets.com as exclusive ticket provider. 5/4/2026 1:58:00 PM | General MORAGA, Calif. - Saint Mary's Athletics officially announced its partnership with Tickets.com Monday afternoon as the exclusive ticket platform for everything Saint Mary's Athletics. Saint Mary's is home to six ticketed athletic programs on campus including the likes of men's and women's basketball, baseball, men's and women's soccer and women's volleyball. Those programs will begin utilizing Tickets.com beginning in the fall of 2026. Basketball Season Ticket holders will begin to see the transition over the summer. Tickets.com provides a seamless and effortless interaction for fans as they continue to enjoy high-level collegiate athletics in the East Bay. The Gaels are excited to partner with Tickets.com to provide its loyal fans with an elevated ticketing experience", said Associate AD for Revenue Generation Hank Stern. "This partnership will allow Saint Mary's Athletics to upgrade the ticketing experience and provide its patrons a more flexible platform. Tickets.com uses top of the market technology that will lead to a first-class gameday experience across all ticketed sports at Saint Mary's Mike Dunham, Senior Director of Client Success at Tickets.com said, "Smcgaels is excited to welcome Saint Mary's College to the Tickets.com family. Its goal is to empower organizations with robust ticketing technology and make attending live events the best experience from start to finish. This partnership reflects a shared commitment to delivering exceptional experiences for Gael fans, from the moment they purchase tickets to game day. About Saint Mary's Saint Mary's College is home to 22 NCAA Division I athletic programs and is one of the premier mid-major athletic universities in the country. Saint Mary's was founded in 1863 and owns 36 West coast Conference championships dating back to the late 1950's. Saint Mary's is one of the five founding members of the West Coast Conference when it was first established in 1952 and continues to be a staple program for the national recognition of the WCC. About Tickets.com Tickets.com is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, Tickets.com offers the advanced ProVenue(R) ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. Contacts Tickets.com Website: www.provenue.tickets.com Media: [email protected] Fall sports season tickets and single-game tickets will be available soon and can be purchased at smcgaels.com/tickets. Additional information and tickets for Saint Mary's athletic events can be found at smcgaels.com. Be sure to follow your Gaels on Facebook, Instagram, and X to get all the latest Saint Mary's athletics updates and information. #GaelsRise