Tidelands Health

Tidelands Health

Operates hospitals and outpatient clinics

Overview

Tidelands Health is a regional health care system serving the Carolinas with four hospitals and over 70 outpatient locations. It provides a broad range of care through its network of hospitals, clinics, and affiliated staff and volunteers who work together to promote wellness, prevent illness, help patients recover, and restore health in the community. The company’s care model operates across inpatient and outpatient settings, focusing on keeping communities healthy inside and outside the hospital. Its goal is summarized by the motto “Better health begins here,” reflecting a commitment to improving regional health through access to comprehensive services and preventive care. What sets Tidelands Health apart is its size and reach within the region—the area’s largest health care provider with a wide network designed to coordinate care across multiple sites, making it easier for people to receive medical services close to home.

About Tidelands Health

Simplify's Rating
Why Tidelands Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Murrells Inlet, South Carolina

Founded

2002

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Simplify's Take

What believers are saying

  • June 2026 secured $5 million for the women and children's center.
  • Cardiology opened in Andrews and Hemingway in January 2026, expanding local referrals.
  • Dr. Justin Head joined in February 2026, strengthening orthopedics and robotic joint replacement demand.

What critics are saying

  • Cyberattack litigation from the December 2019 malware incident still shadows Tidelands' reputation.
  • Carolina Bays completion in late 2028 leaves years of execution risk and capital pressure.
  • If MUSC integration falters, Tidelands loses the expertise powering its growth strategy.

What makes Tidelands Health unique

  • MUSC partnership deepens Tidelands' specialty pipeline, led by Jay Hinesley on July 1, 2026.
  • Carolina Bays Hospital adds open-heart surgery, cancer care, robotics, and women's services by 2028.
  • Four hospitals and 70-plus outpatient sites make Tidelands the Grand Strand's regional access hub.

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Company News

Tidelands Health
Aug 6th, 2026
New physician brings decades of OB/GYN experience to growing region.

New physician brings decades of OB/GYN experience to growing region. Women across the region now have expanded access to experienced obstetric and gynecologic care with the addition of Dr. Brent Baroody, M.D., to Tidelands Health OB/GYN. A board-certified OB/GYN with more than two decades of experience, Dr. Baroody provides comprehensive care for women at every stage of life. His expertise includes family planning, pregnancy management and delivery, as well as diagnosis and treatment of menstrual disorders, menopause symptoms and other women's health concerns. Dr. Baroody sees patients at Tidelands Health OB/GYN locations at Azalea Lakes and Murrells Inlet and is accepting new patients. A graduate of the University of South Carolina School of Medicine, Dr. Baroody completed his residency training at the University of Tennessee Medical Center. He is certified by the American Board of Obstetrics and Gynecology. Tidelands Health OB/GYN offers a full spectrum of women's health services, from routine preventive care and annual wellness exams to advanced gynecologic treatment and maternity care. To schedule an appointment with Dr. Baroody, call 1-866-TIDELANDS. Tidelands Health, in collaboration with MUSC Health, is the region's largest health care provider, serving the Carolinas at four hospitals and more than 70 outpatient locations. More than 2,500 employee, physician and volunteer partners work side by side with its communities to transform the health of its region - promoting wellness, preventing illness, encouraging recovery and restoring health.

Tidelands Health
Jun 16th, 2026
Jay Hinesley named CEO of Tidelands Health as MUSC partnership advances.

Jay Hinesley named CEO of Tidelands Health as MUSC partnership advances. Tidelands Health and the Medical University Hospital Authority (MUHA) have reached another important milestone in their efforts to strengthen their partnership and expand access to care across the Tidelands region. Effective July 1 as part of this next phase, Jay Hinesley, CEO of MUSC Health's Pee Dee Division, will transition to Tidelands Health to serve as chief executive officer. Since 2021, Jay Hinesley has served as chief executive officer of the Pee Dee Division of MUSC Health, providing executive leadership for MUSC Health Florence Medical Center, Black River Medical Center, Marion Medical Center and the Leatherman Behavioral Care Pavilion. In this role, he has been responsible for strategic growth, operational performance and advancing high-quality, patient-centered care across the Pee Dee region. Under his leadership, MUSC Health Florence Medical Center earned national recognition as a high-performing hospital in the treatment of heart attack, heart failure, kidney failure and stroke, reflecting the division's commitment to clinical excellence and quality outcomes. Prior to joining MUSC Health, Jay served as president of Vanderbilt Wilson County Hospital and held multiple chief executive officer roles at healthcare facilities across Alabama and Tennessee, where he led organizational transformation, quality improvement initiatives and community engagement efforts. Jay is a graduate of Presbyterian College and the Medical University of South Carolina's College of Health Professions. Deeply committed to the communities he serves, he remains actively involved in civic and nonprofit initiatives and is a frequent speaker on healthcare leadership, access to care and regional collaboration. "Jay has been an exceptional leader for MUSC Health and the communities we serve throughout the Pee Dee region," said Patrick J Cawley, M.D., CEO, MUSC Health and executive vice president for Health Affairs, University. "We are confident that Jay's leadership and commitment to expanding access to high-quality care will help advance the mission we share with Tidelands Health of improving the health and well-being of the people of South Carolina. I would also like to sincerely thank current President and CEO Bruce Bailey for his nearly 30-years of service to Tidelands Health and the surrounding community as he has sought to improve health and health care across the state." Current MUSC Health Pee Dee Division chief operating officer Jason Cox will become interim chief executive officer. The transition reflects the continued collaboration between MUSC and Tidelands Health as the organizations work together to enhance care delivery and improve health outcomes for the communities they serve.

Tidelands Health
May 13th, 2026
Tidelands Health nurses honored with awards for outstanding care.

Tidelands Health nurses honored with awards for outstanding care. Two Tidelands Health nurses have earned prestigious Daisy Awards for their exceptional compassion and commitment to patient care. Edie Marvin, a registered nurse at Tidelands Waccamaw Community Hospital, and Isabella Herring, a registered nurse at Tidelands Georgetown Memorial Hospital, were honored for going above and beyond in caring for patients and their families. Marvin was recognized for the attentive, reassuring care she provided to a surgical patient, easing anxiety by clearly explaining each step of the process and providing comfort before and after the procedure. "I have been blessed by good people throughout my life, but my experience with Edie Marvin was truly wonderful," the patient shared. Herring was honored for her calm, compassionate care during a pediatric emergency involving a visiting family. She quickly put the family at ease and provided steady reassurance during a frightening situation, demonstrating thoughtful attention that made a lasting impact. "She brought a calm, compassionate presence that completely changed the tone of the room," a family member said. The national DAISY award and the DAISY Foundation were established by the family of Patrick Barnes, who died of a rare autoimmune disease at the age of 33, to honor his memory and recognize nurses around the country who deliver extraordinary care. "These nurses exemplify the dedication and compassion that define nursing at Tidelands Health," said Ashley Capps, vice president of operations and chief nursing officer. "We congratulate both winners and all of our nominees for their commitment to caring for patients and families."

Tidelands Health
Feb 24th, 2026
Dr. Justin Head, fellowship-trained and board-certified orthopedic surgeon, joins Tidelands Health

Dr. Justin Head, fellowship-trained and board-certified orthopedic surgeon, joins Tidelands Health. Dr. Justin Head, a fellowship-trained and board-certified orthopedic surgeon, has joined Tidelands Health and is accepting new patients. Dr. Head performs knee and hip replacement procedures, specializing in minimally invasive, robotic-assisted partial and total joint replacements. Trained in revision surgery, he also treats painful prior joint replacements and prosthetic joint infections. In addition, he provides care and treatment for a variety of orthopedic conditions, including hip and knee arthritis, fractures and pain in the hip, knee or shoulder. He sees patients at Tidelands Health Orthopedics at Murrells Inlet, 4040 Highway 17 South, Suite 101. Dr. Head is certified by the American Osteopathic Board of Orthopedic Surgery. He earned his medical degree from Lincoln Memorial University, completed his residency at Michigan State University and completed a fellowship at Orthopedic Institute of the West. To schedule an appointment with Dr. Head, call 1-866-TIDELANDS.

WBTW
Feb 5th, 2026
Tidelands, McLeod Health comment on federal funding given toward facilities

Tidelands, McLeod Health comment on federal funding given toward facilities. HORRY COUNTY, S.C. (WBTW) - A few hospitals along the Grand Strand and Pee Dee have received federal funding as part of a U.S. House appropriations bill passed on Tuesday. Tidelands Health received $5 million for the construction of its women's and children's center, while McLeod received $1.1 million for facility and equipment upgrades. Tidelands Health CEO Bruce Bailey said the hospital is pleased to have received the funding, as it will allow them to bring needed care to the community. Bailey said Tidelands identified better women's and children's health as a need in the community after South Carolina identified maternal-infant mortality and morbidity as a real problem in the state. Bailey said the center will include their OB practice and their pediatric practice, which will include pediatric subspecialities such as pediatric gastroenterology. The center will also offer maternal-fetal medicine specialists who provide pre, during, and postnatal care. "All the pediatric subspecialities that you'd have to go to Charleston for right now to the Shawn Jenkins Children's Hospital and their clinics, I want to bring those here," Bailey said. Bailey said Tidelands feels confident its new facility, being built off Highways 31 and 707, is a good location that will provide easier access to care in the Horry County community and even more rural neighboring communities. Bailey said this greater access to care will also be helpful in relieving stress for families - and more specifically - mothers. "If you're a mom and you've got three kids and one of them needs care in Charleston, and you've got to pull that off two or three times a month or a week, that's a lot," Bailey said. "So anything we can do to bring that care here is an objective." Bailey said overall, this facility will help make it easier for the community to get the care they need. "If you think about pediatric subspeciality care, you've got an infant, a small one that's got to go to Charleston once a week, twice a week, whatever," he said. "So, we can bring that care here through this center." McLeod Health also received federal funding in the amount of $1.1 million. McLeod chief financial officer and senior vice president, Christian Soura, said the money will go towards upgrades to the fluoroscopy room and new X-Ray and CT scanners at its hospital in Dillon. Soura said fluoroscopy shows what is happening inside the body in real time, unlike an x-ray, which shows what's happening at a frozen moment in time. Soura said these imaging upgrades are vital for patient care, as better technology means higher quality care that patients will no longer have to travel for. "For us, a big part of it was about access, was about ensuring that these services are still available in Dillon," he said. "And that people aren't asked to make trips that not only require transportation resources that they may or may not have, but it can take quite a bit of time out of your day, and if that means missing work, if it means missing school, there are other real-world implications of those if this kind of care is not available." Soura said the $1.1 million in federal funding will pay for a portion of the project, and once they know when the money will become available, it will help them determine a timeline for construction. As for Tidelands Health, the women's and children's center is expected to be completed towards the end of 2028, as part of the new Tidelands Health Carolina Bays Hospital campus. Morgan Baker is a multimedia journalist at News13. She is from Altoona, Pennsylvania, and joined the News13 team in December 2025. She graduate magma cum laude from Coastal Carolina University in May 2025. Keep up with Morgan on Facebook and X, formerly Twitter, You can read more of her work here.

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