Ethical Products, Inc. announces licensing collaboration with Tito's Handmade Vodka. The partnership will develop and market a premium collection of dog toys inspired by one of America's most recognizable and beloved spirits brands. August 11, 2026 (PRESS RELEASE) BLOOMFIELD, NJ - Ethical Products, Inc., a leading manufacturer of innovative pet products for more than 75 years, announced a new licensing collaboration with Tito's Handmade Vodka, the Vodka for Dog People to develop and market a premium collection of dog toys inspired by one of America's most recognizable and beloved spirits brands. Launching early 2027, the new collection will feature a variety of fun, durable dog toys that capture the unmistakable personality and iconic branding of Tito's Handmade Vodka while delivering the quality, safety and engaging play experiences pet owners have come to expect from Ethical Products. The assortment will include plush, rope, interactive and other innovative play products inspired by the Tito's brand, blending playful design with premium construction to create products that stand out on retail shelves and celebrate the special bond between pets and their owners. Beyond introducing an exciting new collection for pet lovers, this collaboration reflects the shared values of both companies. Tito's Handmade Vodka has earned a reputation not only for crafting one of America's most recognized vodkas, but also for its unwavering commitment to giving back. In just the last five years, Tito's has donated over $200 million to support thousands of incredible nonprofits, including over 2,500 nonprofits focused on animal wellbeing. As part of this collaboration, 100% of the licensing revenue Tito's Handmade Vodka receives from the sale of these products will be donated to charity, supporting pets and their people across the United States. "We are incredibly excited to team up with Tito's Handmade Vodka on this unique collection," said Jonathan Zelinger, President of Ethical Products, Inc. "Tito's is a brand that consumers know and love, and their commitment to making a positive impact in communities across the country makes this collaboration especially meaningful. Together, we're creating products that not only bring joy to dogs and their owners but also help support organizations that work tirelessly to improve the lives of animals." The collaboration represents another milestone in Ethical Products' continued expansion of licensed pet products, offering retailers a distinctive collection backed by exceptional brand recognition and a purpose-driven story that resonates with today's consumers. The Tito's dog toy collection will be available to retailers beginning in early 2027. Additional product details, merchandising programs, and sales materials will be released in the coming months. About Ethical Products, Inc. Founded in 1952, Ethical Products, Inc. is a leading designer and manufacturer of innovative pet products marketed under the trusted SPOT brand and other well-known labels. The company is committed to creating high-quality products that strengthen the bond between pets and their families while delivering exceptional value to retailers and consumers worldwide. About Tito's Handmade Vodka. Tito's Handmade Vodka was founded by sixth-generation Texan, Bert "Tito" Beveridge. In the mid nineties, on a plot of land in rural Austin, he built a 998 square-foot shack, rigged a pot still with spare parts, and created Tito's Handmade Vodka. Tito's corn-based vodka is certified gluten-free. Tito's Handmade Vodka is distilled and bottled by Fifth Generation Distilled Spirits, Inc. in Austin, Texas, and is available in Liter, 1.75L, 750ml, 375ml, 200ml, 100ml, and 50ml sizes. For more information, visit www.titosvodka.com. About Vodka for Dog People. An important part of the story at Tito's Handmade Vodka is the innate connection the company has with its canine counterparts. Since the beginning, Tito's has been committed to supporting and protecting animals and, through its Vodka for Dog People program has helped better the lives of pets and their families. Tito's amplifies the work of animal-based nonprofits across the nation and beyond, with a focus on supporting low cost spay/neuter services and veterinary care. To learn more, visit www.vodkafordogpeople.com. Featured video. NASC Media Spotlight. At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization - the National Animal Supplement Council - that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC's president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it's headed, what's the latest focus and why it's vital to gain the involvement of independent pet product retailers. You may like. Subscribe. Bulletins. Get the most important news and business ideas from PETS+.

Pack spotlight: Tito's Handmade Vodka. How a few stray dogs helped inspire one of Pet Rock Fest's biggest supporters. For years, Tito's Handmade Vodka has been known as the "Vodka for Dog People," supporting animal welfare organizations through its Vodka for Dog People initiative. This year, that commitment comes to Pet Rock Fest as Tito's joins the festival as a major sponsor, helping support the event's mission of improving the lives of animals throughout New England. What's surprising is how it all began. "Dogs have been a part of the Tito's Handmade Vodka story since the very beginning," the company said. "What started as lending a hand to a few dogs that found their way to the area surrounding the Tito's distillery has turned into a global initiative focused on helping pets and their people." Today, that initiative supports animal wellbeing nonprofits around the world, helping fund affordable veterinary care, adoptions, spay and neuter services, and other programs that strengthen the bond between people and their pets. Over the past five years alone, Tito's has supported more than 2,500 animal-focused nonprofits. One organization especially close to the company's heart is Emancipet, an Austin-based nonprofit that has spent more than two decades providing affordable veterinary care. Tito's has also partnered with numerous organizations here in Massachusetts, including Greater Dog Rescue of New England, Second Chance Animal Services, NISHA, Sweet Paws Rescue - and now, Pet Rock Fest. For Tito's, giving back isn't simply part of a marketing campaign. "Giving back has been a part of our DNA for almost 30 years," the company said. Through its broader philanthropic program, Love, Tito's, the company has supported more than 20,000 nonprofits over the past five years, encouraging employees to volunteer, support local causes, and give back in their own communities. The connection to Pet Rock Fest was a natural one. "Our Northeast Field Sales Manager, Victoria Lewis, met Pet Rock Fest founder Charlene Arsenault while she was fostering dogs for East Coast Canine Rescue, and the connection between Vodka for Dog People and the mission of Pet Rock Fest was felt immediately," the company said. "This year, Tito's is honored to be a part of Pet Rock Fest and hopes to inspire more people and companies to support animal rescues and shelters who are making a difference each and every day." Lewis has fostered nine dogs herself through East Coast Canine Rescue and says one of the simplest ways people can make a difference is by supporting local rescues. "That could mean adopting, volunteering, or fostering," she said. "Opening up your home even for just a short amount of time can make a life-changing difference for a pet in need." At the end of the day, Tito's hopes people remember one thing. "Giving back to your community, no matter how big or how small, creates a ripple of good," the company said. "Thank you for all you do to support animals in your communities and for giving Tito's the chance to be a part of it." Pet Rock Fest Inc. is proud to have Tito's Handmade Vodka as part of the Pet Rock Fest family and grateful for its commitment to helping animals and the people who love them.