Toast

Toast

Technology platform for restaurant operations

About

Toast provides a technology platform tailored for the restaurant industry, offering a range of products and services to help restaurants improve their operations and customer experiences. The main product is an all-in-one point-of-sale (POS) system that includes features like mobile and online ordering, gift card management, detailed sales reporting, employee management, and customer relationship management (CRM). This integrated approach allows restaurants to minimize their dependence on third-party services, which can lead to cost savings. Unlike many competitors, Toast operates on a subscription model, charging restaurants a recurring fee while also generating revenue through transaction fees and hardware sales. The goal of Toast is to enhance the efficiency and profitability of restaurants, helping them grow and succeed in a competitive market.

Company Stage

IPO

Employees

5,001-10,000

Industries

Consumer Software, Fintech

Total Funding

$874.5M

Headquarters

Boston, Massachusetts

Founded

2011


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Simplify's Take

What believers are saying

  • Toast's expansion into hotel restaurant technology opens new market opportunities.
  • The launch of Toast Invoicing simplifies catering and wholesale order management for restaurants.
  • AI-powered tools enhance customer satisfaction and streamline restaurant operations.

What critics are saying

  • Increased competition from SpotOn could impact Toast's market share.
  • Integration challenges from acquiring Delphi Display Systems may affect operational efficiency.
  • Expansion into hotel technology may stretch resources, impacting core restaurant services.

What makes Toast unique

  • Toast offers a comprehensive, cloud-based POS system tailored for restaurants.
  • The platform integrates front-of-house, back-of-house, and guest-facing technologies seamlessly.
  • Toast's Marketing Suite uses AI for targeted campaigns and personalized guest experiences.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%

Benefits

Peer Nominated Toastie Awards

Professional Development Reimbursement Program

Sabbatical

Unlimited Vacation & Flexible Work Hours

Medical, Dental, & Vision Coverage + Wellness Stipend

Commitment to Employee Wellness

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