About

Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The platform operates on a commission-based model, earning a fee for each transaction it facilitates. This system benefits both consumers and businesses by providing economic advantages and reducing environmental impact. With a global presence, Too Good To Go operates in various countries across Europe and North America, enhancing visibility for participating businesses and attracting new customers.

Simplify's Take

What believers are saying

• Partnership with Whole Foods expands reach to over 450 stores in the U.S.
• AI integration improves operational efficiency and attracts more business partners.
• Successful Miami launch shows potential for expansion in other U.S. cities.

What critics are saying

• Increased competition from startups like Matsmart-Motatos could impact market share.
• Insolvency of similar startups highlights potential financial vulnerabilities in the market.
• Reliance on partnerships with large retailers poses risks if not maintained.

What makes Too Good To Go unique

• Too Good To Go partners with major retailers like Whole Foods to reduce food waste.
• The app offers discounted surplus food, benefiting both consumers and businesses economically.
• It uses AI to optimize food management, enhancing grocers' profit margins and efficiency.

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