About

Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The platform operates on a commission-based model, earning a fee for each transaction it facilitates. This system benefits both consumers, who save money, and businesses, which gain visibility and attract new customers. With a global presence, Too Good To Go aims to create a positive environmental impact by addressing food waste on a large scale.

Simplify's Take

What believers are saying

• Collaborations with prominent retailers like Whole Foods Market can significantly enhance Too Good To Go's market presence and credibility.
• The use of AI to optimize food management can lead to improved profit margins for partner grocers, making the platform more attractive to new partners.
• Expansion into new markets, such as Miami, Tampa, and Orlando, indicates strong growth potential and the ability to adapt to different local food scenes.

What critics are saying

• The competitive landscape in the food waste reduction sector is intensifying, with other startups and established companies entering the market.
• Economic downturns or inflation could impact consumer spending on non-essential services, potentially reducing the demand for surplus food apps.

What makes Too Good To Go unique

• Too Good To Go's unique model of selling 'Surprise Bags' of surplus food directly addresses food waste, setting it apart from traditional grocery and food delivery services.
• Their strategic partnerships with major retailers like Whole Foods Market and leveraging AI for food management provide a competitive edge in sustainability and operational efficiency.
• The company's global reach, with 85 million registered users and 150,000 active partners in 17 countries, demonstrates its scalability and widespread impact.

Help us improve and share your feedback! Did you find this helpful?

YesNo