Leslie Feinzaig (left), Graham Walker founder and managing director, and Charlotte Newman, head of global business development, underrepresented founders and investors, Amazon Web Services. They spoke during a fireside chat at the AWS Startups Female Founder Showcase last week in Seattle. (GeekWire Photo / Nate Bek) Don’t be scared to pitch big.That’s the advice Graham Walker Founder and Managing Director Leslie Feinzaig said she would give to women looking to navigate the world of venture capital.“We tend to want to under promise and over deliver,” she said, speaking at the Female Founders Showcase hosted last week at the Amazon headquarters in Seattle’s South Lake Union. “Venture capital is not the place to do that.”Just 2.1% of total capital invested in U.S. venture-backed startups in 2022 went to companies founded solely by women, according to a report by PitchBook. That’s down from the 2.4% invested in all-women founding teams in 2021.Women often face dismissal and have to jump through hoops to get the attention of investors, said Charlotte Newman, head of global business development, underrepresented founders and investors, Amazon Web Services.Venture capitalists tend to ask more risk-based questions rather than express enthusiasm while getting a pitch from a woman, she said.As women founders look to navigate the venture capital world, Feinzaig said she would give women founders three pieces of advice:

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