JELL-O and Tower 28 team up to launch the limited edition Lip collection you've been craving. Sep 09, 2026 6:00 AM JELL-O brings its iconic, fun-loving flavors to the beauty aisle with collection of Tower 28 lip glosses and treatments Key Summary Bullets: * JELL-O and Tower 28 are teaming up to launch the limited-edition Lip Jelly Duo & Lil' Pudding Snack Sets, combining JELL-O-inspired flavors with Tower 28's best-selling lip products. * The collection features two offerings: the Lip Jelly Duo ($24, Value $32) and the Lil' Pudding Snack Set ($20, Value $32). * The Lip Jelly Duo features two full-size ShineOn Lip Jelly glosses in Strawberry and Lemon Lime flavors. The Lil' Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by JELL-O pudding flavors including Strawberry Cheesecake, Chocolate Vanilla Swirls, Banana Cream, and Pistachio. All flavors featured in the collection are exclusive to these sets. * Available September 13 on Sephora.com and September 15 at Sephora stores nationwide, the limited-edition collection taps into the growing intersection of food and beauty culture. PITTSBURGH & CHICAGO-(BUSINESS WIRE)- JELL-O has been making everyday moments sweeter for more than 125 years, livening up the world with vibrant colors, delicious flavors, and unique textures. Now, JELL-O is teaming up with Tower 28 to bring the brand's playful spirit to the beauty aisle in a collaboration that's as fun to wear as it is to eat with your eyes. Inspired by JELL-O's fan-favorite flavors and Tower 28's cult-favorite lip products, the limited-edition JELL-O x Tower 28 Lip Jelly Duo & Lil' Pudding Snack Set serve up never-before-seen Tower 28 flavors. YOUR FAVORITE JELL-O FLAVORS REIMAGINED The JELL-O x Tower 28 Lip Jelly Duo features two exclusive full-size ShineOn Lip Jelly glosses inspired by two classic JELL-O flavors: * Strawberry: A sheer pink gloss with a pH-activated stain * Lemon Lime: A crystal-clear gloss housed in a vibrant green tube The Lil' Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by beloved JELL-O pudding flavors: * Strawberry Cheesecake: A creamy pink shade with a sweet strawberry cheesecake flavor * Chocolate Vanilla Swirls: A rich chocolate brown shade with a sweet chocolate-vanilla flavor * Banana Cream: A clear lip treatment with a sweet banana cream flavor * Pistachio: A clear lip treatment with a sweet, nutty pistachio flavor Staying true to Tower 28's clean beauty promise, both collections are fragrance-free, formulated for sensitive lips and crafted with non-artificial, 100% food-grade flavor while delivering instant comfort and long-lasting hydration. Together, the collaboration captures the joy, color and jiggle that have made JELL-O a beloved household name for generations. "JELL-O has been adding brightness to everyday moments since 1897, creating one-of-a-kind treats that are as fun as they are delicious," said Kathryn O'Brien, Head of Marketing, Desserts at Kraft Heinz. "Today, JELL-O is bringing that same charisma to the beauty space with Tower 28, tapping into the growing intersection of food and beauty and giving fans a new way to add a jiggle of excitement to their day." A COLLABORATION MADE FOR CULTURE As food and beauty collaborations continue to resonate with consumers, JELL-O and Tower 28 are meeting fans at the intersection of nostalgia, self-expression and pop culture. Cross-category campaigns between food and cosmetics have increased 23% year over year since 2021, demonstrating growing demand for unexpected brand partnerships that create authentic, collectible moments.[1] This collaboration finds the overlap between Tower 28's cult following and JELL-O's loyal fanbase, and brings the famous JELL-O jiggle and flavor to a space it fits seamlessly: beauty. "Partnering with a true household name like JELL-O is a proud moment for me - not just professionally, but personally too," said Amy Liu, Founder and CEO of Tower 28. "Layered rainbow JELL-O was my mom's favorite potluck dish, so launching a JELL-O collaboration inspired by those iconic flavors is especially meaningful." WHERE TO FIND THE COLLECTION ABOUT THE KRAFT HEINZ COMPANY Kraft Heinz (Nasdaq: KHC) is one of the world's largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in its capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, Kraft Heinz Company is unlocking the full power of its portfolio. Kraft Heinz Company deliver high-quality, great-tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com. ABOUT TOWER 28 Founder Amy Liu served for over 20 years as an executive at some of the fastest-growing beauty brands, but as an eczema sufferer, she couldn't enjoy the best part: trying out products! So, in 2019, she launched Tower 28 as a beauty brand inclusive of all skin types, skin tones, budgets, and beauty philosophies. With the message #ItsOkayToBeSensitive, Tower 28's award-winning SOS skincare line is the first to earn seals of approval from the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association - a true testament to its commitment to skin-safe, effective formulations. It's also the only beauty brand to fully adhere to the National Eczema Association's Ingredient Guidelines across both skincare and color cosmetics, ensuring every product is free from all known skin irritants. Clean, vegan, and rigorously dermatologist-tested, Tower 28 has quickly become a trailblazer in the beauty industry, earning a loyal following among customers, tastemakers, and celebrities alike.

Tower 28 is the only skincare and makeup brand to carry the seals of approval from the National. More Eczema Association, National Psoriasis Foundation, and the National Rosacea Society. Courtesy of Tower 28Eczema affects approximately 10% to 20% of children and 2% to 10% of adults worldwide. Over 31.6 million people in the U.S. alone suffer from some type of eczema. With the global beauty and skincare market expected to generate $677.19 billion this year, the only brand to proudly invest in research and development of eczema safe products, proudly carrying the seals of approval from the National Eczema Association, National Psoriasis Foundation, and the National Rosacea Society across its entire skin care line is Tower 28