Traeger

Traeger

Wood pellet grills with IoT connectivity

Overview

Traeger makes wood pellet grills and related outdoor cooking products. Its Wi-Fi enabled grills connect to the Traeger app, allowing remote control, programmable cook cycles, and access to recipes and cooking classes. The business combines high-ticket grills with recurring sales of consumables (pellets, rubs, sauces) and accessories, sold through both retailers and online channels. The company aims to provide a connected outdoor cooking experience and a growing ecosystem around grills, consumables, and a community called Traegerhood.

About Traeger

Simplify's Rating
Why Traeger is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Hardware

Industrial & Manufacturing

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Salt Lake City, Utah

Founded

1924

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Simplify's Take

What believers are saying

  • On August 5, 2026, Traeger raised gross-margin guidance to 40%-41%.
  • Project Gravity targets about $50 million EBITDA value capture in fiscal 2026.
  • Q2 2026 operating cash flow reached $27.1 million and free cash flow $26.5 million.

What critics are saying

  • Q2 2026 revenue fell 17.4% to $120.2 million, with grills down 17.0%.
  • Lowe’s load-in begins in Q4 2026, delaying meaningful sell-through until spring 2027.
  • If MEATER and grills keep declining, Traeger becomes a seasonal hardware brand.

What makes Traeger unique

  • Traeger built the wood-pellet category and still owns premium WiFIRE-connected grilling.
  • Westwood and Irontop extend Traeger into lower-price grills and griddles.
  • Lowe’s distribution expansion deepens omnichannel reach beyond Home Depot and Ace Hardware.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Professional Development Budget

Employee Discounts

Stock Price

Company News

Yahoo Finance
Aug 5th, 2026
Traeger announces Lowe's partnership, cuts revenue guidance but maintains adjusted EBITDA outlook

Traeger reported second quarter fiscal 2026 results showing total revenues decreased 17.4% to $120.2 million. Grill revenues fell 17.0% to $61.6 million, whilst accessories dropped 26.2% to $25.8 million, driven primarily by lower MEATER smart thermometer sales. The company posted a net loss of $8.6 million, up from $7.4 million in the prior year. However, adjusted EBITDA increased 21.0% to $17.3 million. Operating cash flow reached $27.1 million with free cash flow of $26.5 million. Traeger announced a new partnership with Lowe's, marking what CEO Jeremy Andrus called "one of the most meaningful distribution expansions in Traeger's recent history". The company maintained its full-year adjusted EBITDA outlook whilst updating revenue guidance downward.

Associated Press
May 11th, 2026
Traeger reports $94.1M Q1 revenue amid 34% decline, raises adjusted EBITDA guidance on $12.4M tariff refund

Traeger, the wood pellet grill manufacturer, reported first quarter fiscal 2026 revenues of $94.1 million, down 34.3% year-over-year. The company posted net income of $2.9 million, or $1.08 per diluted share, compared to a net loss of $0.8 million in the prior year period. Grill revenues fell 45.4% to $47.4 million, driven by lower unit volumes and average selling prices. The decline reflects prior year retail orders placed ahead of anticipated tariff increases and channel optimisation actions under Project Gravity. The quarter included a $12.4 million benefit from an IEEPA tariff refund. Adjusted EBITDA was $17.3 million, down from $22.5 million last year. Traeger raised its full-year adjusted EBITDA and gross margin guidance whilst reiterating revenue expectations of $465 million to $485 million, citing early demand signals and ongoing cost reduction initiatives.

StockTitan
May 11th, 2026
Traeger (NYSE: COOK) Q1 revenue down 34% as 2026 cash flow stays positive.

Traeger (NYSE: COOK) Q1 revenue down 34% as 2026 cash flow stays positive. Filing Impact Filing Sentiment Rhea-AI Filing summary. Traeger, Inc. reported first quarter 2026 revenue of $94.1 million, down 34.3% from $143.3 million a year earlier, with grill revenue falling 45.4% to $47.4 million and softer consumables and accessories sales. Despite lower volume, net income improved to $2.9 million, or $1.08 per diluted share, from a $0.8 million loss. Gross margin rose to 45.7%, boosted by a $12.4 million IEEPA tariff refund; adjusted gross margin was 32.6%. Adjusted EBITDA was $17.3 million compared with $22.5 million. Operating cash flow reached $17.9 million and free cash flow $14.5 million, helping lift cash to $33.7 million as inventory declined to $87.8 million. For full-year 2026, the company guides revenue of $465-$485 million, gross margin of 39.5-40.5%, adjusted EBITDA of $57-$67 million, and at least $30 million of free cash flow, reflecting roughly $50 million of expected "Project Gravity" value capture. Positive. * Q1 2026 net income improved to $2.9 million from a $0.8 million loss, with operating cash flow of $17.9 million and free cash flow of $14.5 million. * Cash rose to $33.7 million while inventory declined to $87.8 million, and 2026 guidance calls for $57-$67 million Adjusted EBITDA and at least $30 million free cash flow. Negative. * Total revenue declined 34.3% year over year to $94.1 million, with grill revenue down 45.4% and Adjusted EBITDA falling to $17.3 million from $22.5 million. * Adjusted gross margin fell to 32.6% from 41.5% after excluding a one-time $12.4 million IEEPA tariff refund that temporarily lifted reported gross margin to 45.7%. Insights. Revenue fell sharply, but Traeger swung to profit, generated cash, and maintained constructive 2026 guidance. Traeger saw Q1 2026 revenue drop to $94.1 million, down 34.3% year over year, led by a 45.4% decline in grill revenue as prior-year product launches and tariff-driven preorders created a tough comparison. Consumables and accessories also contracted double digits. Profitability optics are mixed. Net income improved to $2.9 million, helped by an $12.4 million IEEPA tariff refund that lifted gross margin to 45.7%; without it, adjusted gross margin was 32.6%, down meaningfully. Adjusted EBITDA of $17.3 million trailed last year's $22.5 million, despite lower sales and marketing and G&A under Project Gravity. Cash generation was strong, with operating cash flow of $17.9 million and free cash flow of $14.5 million, supporting higher cash and lower inventory. Full-year 2026 guidance targets revenue of $465-$485 million, adjusted EBITDA of $57-$67 million, and at least $30 million free cash flow, incorporating about $50 million of Project Gravity value capture and the tariff refund benefit. 8-K event classification. 2 items: 2.02, 9.01 Key figures. Q1 2026 revenue: $94.1 million Q1 2026 net income: $2.9 million Q1 2026 Adjusted EBITDA: $17.3 million +7 more 10 metrics Key terms. Adjusted EBITDA, Free Cash Flow, Project Gravity, IEEPA tariff refund, +2 more Earnings snapshot. Revenue: $94.1 million · Guidance included 05/11/2026 - 01:09 PM

The Taos News
Apr 14th, 2026
Traeger introduces the all-new Westwood Series: where Great Flavor Starts.

Traeger introduces the all-new Westwood Series: where Great Flavor Starts. PR Newswire Today at 8:01am PDT Westwood Brings Traeger's Signature Wood-Fired Flavor, Ease, and Versatility to a New Entry-Level Grill Engineered with Tech from Traeger's Most Advanced Models SALT LAKE CITY, April 14, 2026 /PRNewswire/ - Traeger, Inc. ("Traeger") (NYSE: COOK), the inventor and global leader of wood-pellet grilling, announced the launch of the Westwood Series, an all-new grill lineup crafted for cooks ready to explore wood-fired cooking. The Westwood Series builds on the advanced engineering and flavor-forward technology that Traeger has continued to refine across its top-of-the-line grills - now infused into a new grill designed for everyday cooking. "Traeger has always inspired people to gather, connect, and create unforgettable flavor," said Jeremy Andrus, CEO of Traeger Grills. "With the Westwood Series, we're advancing that legacy by bringing top-of-the-line Traeger technology into a new entry-level grill. Westwood is built with the same proven innovation that powers our premium models, giving cooks the confidence to deliver incredible meals from their very first cook." Great Flavor Starts Here The Westwood Series brings the unbeatable flavor of real hardwood to any dish, from grilled chicken to smoked ribs or baked pizza. Memorable meals are ready in three easy steps - just set the temp, load the grill, and let Traeger handle the rest. Wood-Fired Flavor, Made Easy At the heart of the Westwood experience is Traeger's dedication to making it easy to achieve great meals right from the backyard. Automatic digital temperature control and smart design allow cooks to focus on the moment - not babysitting a grill. Westwood is also a great option for those looking to upgrade their grilling with features like WiFIRE(R) technology, which lets users monitor and control their grill directly from their phone via the Traeger App - whether they're inside prepping sides or hosting friends. Versatility for Every Meal With true grilling, smoking, and baking capabilities, Westwood fits seamlessly into everyday life - from quick weeknight dinners to slow-smoked weekend cookouts. The result: one grill that unlocks endless meal possibilities and makes great flavor achievable for anyone. Key Features of the Westwood Series: * Unmatched Flavor: Natural hardwood pellets and convection airflow work together to deliver richer wood-fired flavor and consistent results. * Easy to Use: Grill smarter, not harder. WiFIRE with Bluetooth compatibility lets users monitor and control their grill from the Traeger App for effortless, precise cooking. * One Grill, Endless Possibilities: grill, smoke, bake, and beyond with the ultimate versatility to cook everything from BBQ classics to an epic Thanksgiving feast. * Generous Cooking Space: A spacious dual-tier grilling area offers the space to cook multiple dishes - from proteins to desserts - so you can feed a crowd. * Space to Prep & Serve: Integrated shelves and storage create a streamlined workspace that keeps tools, ingredients, and pellets within easy reach. * Endless Customization: The P.A.L. and ModiFIRE systems allow interchangeable surfaces and attachments for simple, highly versatile grill customization. Westwood & Westwood XL - The new entry-level wood-pellet grills are available in two sizes to accommodate every cook and crowd size, including: * Westwood - Cooking Area: 653 sq. in.; Price: $699 * Westwood XL - Cooking Area: 823 sq. in.; Price: $799 The Westwood Series is available now online and in-store through Traeger retailers. To explore product details, compare models, or find a retailer near you, visit www.traeger.com/westwood. ABOUT TRAEGER GRILLS(R) Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. After 40 years, Traeger entered the griddle category, further establishing its leadership position in the outdoor cooking space by introducing innovative alternatives to griddle, sear, fry, steam, sauté, and more, all in one place. Their wood pellet grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of Traeger's platform and are complemented by Traeger wood pellets, rubs, sauces, and accessories. SOURCE Traeger Grills This is a paid placement. For further inquiries, please contact PR Newswire directly.

Yahoo Finance
Mar 6th, 2026
Traeger's revenue drops to $465M-$485M amid tariff pressures and strategic channel exits

Traeger, a grilling equipment manufacturer, reported full-year 2025 revenue of $560 million and adjusted EBITDA of $70 million, both exceeding guidance. However, fourth-quarter revenue fell 14% year-over-year to $145 million, with gross margin declining 350 basis points to 37.4%. The company ended 2025 with $20 million in cash and $384 million in total net debt. Despite maintaining market share, Traeger faces headwinds from tariffs and competitive pressures, particularly affecting its MEATER product line. For 2026, Traeger projects revenue of $465 million to $485 million, representing a decline from 2025, with adjusted EBITDA guidance of $50 million to $60 million. The company expects to generate at least $30 million in free cash flow whilst implementing its Project Gravity cost reduction initiative.

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