trawa

trawa

AI-driven SME electricity procurement and management

Overview

Trawa provides AI-powered energy procurement and management for SMEs, using an AI analysis of a client’s usage to create an optimized mix of electricity contracts, including PPAs with solar or wind, the spot market, and the futures market, purchased in staggered installments. It uses its platform to shift consumption to cheaper times and reduce both costs and carbon emissions, aiming for savings for the client. It differentiates itself by offering a one-stop service that covers analysis, procurement, supply, and cloud-based energy data analytics plus intelligent asset control for batteries and charging stations, helping with peak load and ESG reporting. Its goal is to make sophisticated energy procurement accessible to SMEs, lowering electricity costs and their carbon footprint while increasing energy independence.

Significant Headcount Growth

About trawa

Simplify's Rating
Why trawa is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$40M

Headquarters

Berlin, Germany

Founded

2022

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Simplify's Take

What believers are saying

  • July 2026: trawa reported 250 enterprises and clients like Flixtrain.
  • April 2025 Austria launch and ÖBB win expand its addressable market.
  • €24 million Series A in 2025 funds DACH expansion and product development.

What critics are saying

  • Trawa’s software only ships with other products, limiting standalone adoption.
  • Electricity procurement ties trawa to thin margins and volatile power-market spreads.
  • A licensing or balancing failure would halt supply operations and destroy trust.

What makes trawa unique

  • Trawa combines AI procurement, supply, and energy software for SMEs.
  • July 2026: trawa serves 250 enterprises across Germany and Austria.
  • Trawa won ÖBB traction power and customizes PPA-plus-spot supply.

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Funding

Total Funding

$40M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$26.4M
trawa
$30M
Kalshi

Benefits

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Paid Vacation

Meal Benefits

Gym Membership

Professional Development Budget

Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

10%

2 year growth

9%
deutsche-startups.de
Aug 20th, 2025
trawa secures €36.5M for energy solutions

The Berlin-based B2B energy company trawa, founded in 2022, has raised €36.5 million from investors like Headline and Balderton Capital. Recently, they secured €24 million to expand in Germany and Austria, grow their team, and enhance product development. Trawa uses AI for data processing and optimization, serving over 100 clients with renewable energy. They aim to expand into new European markets and introduce new products in energy supply and management.

FinSMEs
May 22nd, 2025
trawa Raises €24M in Series A Funding

trawa, a Berlin, Germany-based electricity provider and AI-powered software company, raised €24M in Series A funding

Startups Magazine
May 22nd, 2025
trawa Secures €24M for Industrial Revival

trawa, a Berlin-based electricity provider and AI-powered software company, has raised €24 million in Series A funding. The round was led by venture capital firm Headline, with participation from Norrsken VC, the impact fund of Klarna co-founder Niklas Adalberth, and existing investors Balderton Capital, Speedinvest, and AENU. Additional shareholders include Berlin-based VC Magnetic and Tiny VC from London.

Startup Rise Europe
May 16th, 2024
trawa Raises €10M for AI Energy Solutions

Berlin-based renewable energy supplier trawa raised €10 million in seed funding led by Balderton Capital, with participation from TinyVC, Magnetic, Speedinvest, and AENU. The funds will be used to develop trawa's AI technology and product ecosystem, helping SMEs manage energy purchasing and usage. This brings trawa's total funding to nearly €12 million. The company aims to simplify the transition to green energy for businesses amid Europe's high electricity costs and energy crisis.

Tech.eu
May 15th, 2024
Trawa raises €10M to optimise SMEs' energy consumption and costs

trawa gives SMEs, which generally do not have specialist procurement expertise in energy,  tools to structure their energy purchasing.

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