trawa

trawa

AI-driven SME electricity procurement and management

Overview

Trawa provides AI-powered energy procurement and management for SMEs, using an AI analysis of a client’s usage to create an optimized mix of electricity contracts, including PPAs with solar or wind, the spot market, and the futures market, purchased in staggered installments. It uses its platform to shift consumption to cheaper times and reduce both costs and carbon emissions, aiming for savings for the client. It differentiates itself by offering a one-stop service that covers analysis, procurement, supply, and cloud-based energy data analytics plus intelligent asset control for batteries and charging stations, helping with peak load and ESG reporting. Its goal is to make sophisticated energy procurement accessible to SMEs, lowering electricity costs and their carbon footprint while increasing energy independence.

About trawa

Simplify's Rating
Why trawa is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$40M

Headquarters

Berlin, Germany

Founded

2022

People at trawa

People at trawa who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Cloud software provides real-time consumption, cost, and CO₂ data supporting ESG reporting for SMEs.
  • Enables direct renewable procurement from solar and wind parks ensuring sustainable, cost-effective sourcing.
  • Post €24M Series A in May 2025, expanding product development and European market presence.

What critics are saying

  • German chemical/manufacturing sectors face 20% output fade by 2030 shrinking Trawa's SME client base.
  • Germany's skilled worker shortage forces talent competition with EnBW and E.ON delaying product rollout.
  • Undercapitalized vs E.ON's €20B+ green budget risking margin erosion in PPAs and spot trading within 12-24 months.

What makes trawa unique

  • AI platform reduces SME electricity costs up to 30% via self-learning consumption forecasting.
  • Integrates battery storage and decentralized tech to flatten peak loads and create revenue streams.
  • Serves 100+ commercial clients across 3,000 locations validating scalable B2B energy model in Germany.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$40M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$26.4M
trawa
$30M
Kalshi

Benefits

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Paid Vacation

Meal Benefits

Gym Membership

Professional Development Budget

Mentorship Program

Growth & Insights

Headcount

6 month growth

3%

1 year growth

-2%

2 year growth

4%

Recently Posted Jobs

Sign up to get curated job recommendations

trawa is Hiring for 8 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →