Overview

Tray.io provides a platform called the Universal Automation Cloud that helps businesses automate and integrate their processes. This platform is designed to be easy to use for everyone, whether they are skilled coders or prefer low-code options. It allows companies to connect various systems, whether they are in the cloud or on-premises, to improve efficiency and productivity. Tray.io operates on a subscription model, where businesses pay a recurring fee to access features like role-based access control, data encryption, and process analytics. A unique feature of the platform is Merlin, which enables users to execute business processes using natural language instructions, saving time compared to traditional methods. Tray.io prioritizes security by ensuring sensitive data is protected and offers scalable solutions to support businesses as they grow.

Simplify's Take

What believers are saying

• Growing demand for low-code platforms empowers non-technical staff to automate processes.
• API economy expansion enhances Tray.io's connectivity and integration capabilities.
• Advancements in NLP enable more intuitive interfaces for Tray.io's platform.

What critics are saying

• Increased competition from platforms like Zapier and Integromat.
• Potential data privacy concerns due to third-party integrations.
• Economic downturns may lead to budget cuts affecting subscriptions.

What makes Tray.io unique

• Tray.io offers a no-code platform for complex process automation.
• The platform supports seamless integration across cloud, on-premises, and partner ecosystems.
• Merlin feature allows natural language process automation, enhancing user experience.

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Funding

Total Funding

$150M

Above

Industry Average

Funded Over

4 Rounds

$40,000,000

Series C

Sep 2022

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$16M

$40M

$40M

$50M

$62M

$100M

View all funding stages