Overview

Nexxen operates in the digital video advertising industry, providing technology solutions that help advertisers and publishers connect effectively. The company offers three main products: a Demand-Side Platform (DSP) for advertisers to purchase ad space, a Supply-Side Platform (SSP) for publishers to sell their ad inventory, and an Ad Server that manages and delivers ads to targeted audiences. This integrated approach allows clients to optimize their advertising strategies and improve their return on investment. Unlike many competitors, Nexxen focuses specifically on video advertising and has built expertise over fifteen years, adapting to changes in media consumption, such as the rise of Connected TV (CTV). The goal of Nexxen is to empower clients with the tools and insights needed to navigate the evolving landscape of digital video advertising.

Simplify's Take

What believers are saying

• Rising CTV ad spending presents a lucrative market for Nexxen's monetization platform.
• Programmatic audio advertising growth offers expansion opportunities for Nexxen's audio solutions.
• 5G expansion enhances mobile video consumption, benefiting Nexxen's mobile video advertising.

What critics are saying

• Ad-blocking software popularity may reduce effectiveness of Nexxen's digital video ads.
• Privacy-focused browsers and OS updates could limit Nexxen's ad targeting capabilities.
• Growing competition in ad tech may lead to price wars and reduced profit margins.

What makes Tremor Video unique

• Nexxen offers an integrated platform combining DSP, SSP, and Ad Server solutions.
• The company has a strong focus on CTV and second screen advertising opportunities.
• Nexxen leverages over 15 years of expertise in video advertising technology.

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