About

Nexxen operates in the digital video advertising industry, providing technology solutions that help advertisers and publishers connect effectively. The company offers three main products: a Demand-Side Platform (DSP) for advertisers to purchase ad space, a Supply-Side Platform (SSP) for publishers to sell their ad inventory, and an Ad Server that manages and delivers ads to targeted audiences. This integrated approach allows clients to optimize their advertising strategies and improve their return on investment. Unlike many competitors, Nexxen focuses on the evolving landscape of media consumption, particularly with the rise of Connected TV and second screen devices, using its extensive experience in video advertising to offer valuable insights and solutions. The goal of Nexxen is to empower clients to navigate the changing digital advertising environment and achieve better results.

Simplify's Take

What believers are saying

• AI-driven analytics enhance Nexxen's DSP capabilities for precise ad targeting.
• Shoppable video ads present new engagement opportunities for Nexxen's clients.
• Programmatic audio advertising expansion aligns with Nexxen's recent solution launch.

What critics are saying

• Increasing competition from The Trade Desk and Google threatens Nexxen's market share.
• Privacy regulations like CCPA and GDPR may require costly compliance measures.
• In-house advertising by major brands could reduce demand for Nexxen's services.

What makes Tremor Video unique

• Nexxen offers an integrated platform combining DSP, SSP, and Ad Server solutions.
• The company leverages 15 years of expertise in video advertising technology.
• Nexxen's exclusive global CTV monetization partnership with VIDAA enhances its market position.

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