About

Nexxen specializes in digital video advertising, providing technology solutions that connect advertisers, brands, and media companies with their target audiences. The company operates three main platforms: the Demand-Side Platform (DSP), which helps advertisers efficiently purchase digital ad space; the Supply-Side Platform (SSP), which assists publishers in selling their ad inventory; and the Ad Server, which manages and delivers ads to the appropriate audiences. This integrated approach allows clients to optimize their advertising strategies and improve their return on investment. Unlike many competitors, Nexxen focuses on the evolving landscape of media consumption, particularly with the rise of Connected TV (CTV) and second screen devices, offering insights and solutions tailored to these trends. The goal of Nexxen is to empower clients to navigate the digital advertising space effectively and achieve better results.

Simplify's Take

What believers are saying

• Nexxen's leadership in CTV and programmatic video advertising offers significant growth potential as media consumption habits shift.
• The company's innovative solutions, like the Programmatic TV Marketplace and programmatic audio, provide diverse opportunities for advertisers to expand their digital strategies.
• Promotions and strategic hires, such as Alexandra Gregory and Robert Woolfrey, indicate strong leadership and expansion into new markets.

What critics are saying

• The highly competitive ad tech market requires continuous innovation to maintain a leading position.
• Integration challenges from acquisitions like Amobee could disrupt operations and delay technological advancements.

What makes Tremor Video unique

• Nexxen's integrated DSP, SSP, and Ad Server create a seamless experience for clients, unlike competitors who may offer these services separately.
• Their long-term expertise in video advertising and focus on CTV and second screen devices position them uniquely in a rapidly evolving market.
• Strategic partnerships and acquisitions, such as with Upwave and Amobee, significantly enhance their market share and technological capabilities.