Overview

Nexxen specializes in digital video advertising, providing technology solutions that help advertisers and publishers connect effectively. The company operates three main platforms: the Demand-Side Platform (DSP), which allows advertisers to purchase ad space efficiently; the Supply-Side Platform (SSP), which helps publishers sell their ad inventory; and the Ad Server, which manages and delivers ads to targeted audiences. This integrated approach enables clients to optimize their advertising strategies and improve their return on investment. Unlike many competitors, Nexxen focuses on the evolving landscape of media consumption, particularly with the rise of Connected TV and second screen devices, leveraging over fifteen years of expertise to offer valuable insights and solutions. The goal of Nexxen is to empower clients in navigating the digital advertising space and achieving better results through effective video ad strategies.

Simplify's Take

What believers are saying

• Rising CTV ad spending presents a lucrative market for Nexxen's monetization platform.
• Programmatic audio advertising growth offers expansion opportunities for Nexxen's audio solutions.
• 5G expansion enhances mobile video consumption, benefiting Nexxen's mobile video advertising.

What critics are saying

• Ad-blocking software popularity may reduce effectiveness of Nexxen's digital video ads.
• Privacy-focused browsers and OS updates could limit Nexxen's ad targeting capabilities.
• Growing competition in ad tech may lead to price wars and reduced profit margins.

What makes Tremor Video unique

• Nexxen offers an integrated platform combining DSP, SSP, and Ad Server solutions.
• The company has a strong focus on CTV and second screen advertising opportunities.
• Nexxen leverages over 15 years of expertise in video advertising technology.

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