Overview

Nexxen specializes in digital video advertising, providing technology solutions that help advertisers and publishers connect effectively. Its main products include a Demand-Side Platform (DSP) for advertisers to purchase ad space, a Supply-Side Platform (SSP) for publishers to sell their ad inventory, and an Ad Server that manages and delivers ads to targeted audiences. This integrated approach allows clients to optimize their advertising strategies and improve their return on investment. Unlike many competitors, Nexxen focuses on the evolving landscape of media consumption, particularly with the rise of Connected TV and second screen devices, offering insights and solutions tailored to these trends. The company's goal is to empower clients in navigating the digital advertising space and achieving better results.

Simplify's Take

What believers are saying

• Rising CTV ad spending presents a lucrative market for Nexxen's monetization platform.
• Programmatic audio advertising growth offers expansion opportunities for Nexxen's audio solutions.
• 5G expansion enhances mobile video consumption, benefiting Nexxen's mobile video advertising.

What critics are saying

• Ad-blocking software popularity may reduce effectiveness of Nexxen's digital video ads.
• Privacy-focused browsers and OS updates could limit Nexxen's ad targeting capabilities.
• Growing competition in ad tech may lead to price wars and reduced profit margins.

What makes Tremor Video unique

• Nexxen offers an integrated platform combining DSP, SSP, and Ad Server solutions.
• The company has a strong focus on CTV and second screen advertising opportunities.
• Nexxen leverages over 15 years of expertise in video advertising technology.

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