Baba, a Medicare-covered patient advocacy platform, has emerged from stealth with over $6.5 million in seed funding led by General Catalyst. Genius Ventures, Soma Capital, Ground Up Ventures and Triedge Investments also participated. The platform connects older adults and caregivers with experienced human advocates, typically nurses or social workers, who handle insurance challenges, scheduling issues and care coordination. Baba also offers a phone and text-based AI companion that provides daily engagement and reminders, enabling advocates to intervene when barriers arise. Founded by Connor Sweeney, Baba has supported over 6,000 families to date. The company partners with nursing homes and home care agencies nationwide and is conducting an IRB-approved clinical study with Johns Hopkins to evaluate its impact on health outcomes. The funding will support service expansion and provider partnerships.

Thirty Madison's former president is launching her own healthcare AI startup without a drop of VC funding.