Trinity Logistics gets 25% higher margins on shipments booked with ElevenAgents. Trinity Logistics is a third-party logistics provider (3PL) built on strong human connections. What makes them special is their commitment to its People-Centric culture, prioritizing deep relationships and a personal touch with every carrier and customer they serve. Not your typical differentiator for a freight and logistics company. Trinity consistently makes headlines for its "People-Centric Freight Solutions(R)," growing from a small regional broker into a leading nationwide logistics provider while staying focused on what matters most: delivering exceptional service, building lasting relationships, and doing things the right way. Now, to support this People-Centric Team, Trinity has brought in ElevenAgents to automate their inbound sales workflow. When carriers call about loads posted on industry boards, agents negotiate rates and book the freight based on parameters set by Trinity. This lets carriers complete the entire booking process in a seamless, zero-touch transaction. Before Trinity started using ElevenLabs, they automated their inbound calls through an external provider. Rising call volumes threatened to make the service too expensive to sustain. As part of an efficiency initiative, they decided to bring the capability in-house and reached out directly to ElevenLabs for a native solution. They chose ElevenAgents because its self-serve nature lets Trinity easily integrate with their custom operations system and deploy workflows quickly and respond efficiently to system needs and feedback. This was not starting up a net new process, however, and the Team treated the migration with great care. They didn't want to disrupt their current workflows. The metric for success was for no one in their Operations Team to even notice that the Technology Team had replatformed. They designed a process that transitioned one Team at a time, spending each week monitoring feedback before onboarding the next department and, in the end, the staff didn't even know that they had been migrated to a new system. This in-house platform immediately gave their Team greater control, allowing them to rapidly respond to internal feedback and refine workflows without the delays of external vendor cycles. They were also able to integrate Trinity's Transportation Management System (TMS) with ElevenLabs. This native connection lets their Engineering Team deploy updates faster and shorten development cycles. And unlike many of their peers who rely on expensive, rigid third-party vendors, Trinity treated this as an engineering initiative. They moved their workflows in-house, giving them the ability to tweak prompts and agent behavior based on real-time feedback, moving from a multi-week vendor cycle to rapid internal adjustments. The results were measured in both efficiency and business-impacting results * The automated system achieved a 4% successful booking rate (fully on par with the previous system). * Automated shipments show a 25% higher margin compared to legacy bookings. This is driven by a tighter feedback loop between Trinity's Operations and Technology Teams. * At the same time, Trinity reduced their per-minute platform costs by 40%. * Across the business, that's roughly 30,000 inbound calls and 1,000 shipments booked automatically every month. It's not the first time that the Trinity Team tested out AI solutions, but given their focus on people and seamless experiences, they treated the experiment carefully and thoughtfully, and now is thinking of additional applications. Future projects include filtering incoming call volumes and building a customer support agent to resolve redundant queries. The impact isn't just financial. Kimberley Pant, Director of After-Hours Operations at Trinity, leads a remote team of seven that used to field 500 to 600 inbound calls on a typical Saturday. Today that's closer to 120, with ElevenAgents now handling an estimated 60 to 70 percent of inbound carrier calls before a person ever picks up. That freed-up time changed what her team spends its day doing. Instead of racing to answer every call about a posted load, they handle exceptions (for example, a truck broken down, a driver stuck at a shipper, a pickup number that isn't working) and the team can now spend more time pre-booking freight with carriers before it's urgent. Trinity no longer needs to staff up for weekend call spikes; the time it saved goes into the carrier relationships the business was built on. Far from replacing humans, AI helps Trinity Logistics stay People-Centric by automating mundane back-office tasks, which allows their Team to reclaim time for high-value work that requires personal attention. By offloading routine volume, employees can focus their energy on the complex relationships and high-quality interactions that define their business success. In short, Trinity is treating AI as a "utility" that supports their existing culture, rather than a "replacement" that defines it which is how Reception see the future of AI evolving in partnership with humans. Customer Marketing

Trinity Logistics earns 2026 Delaware Top Workplace through Team member feedback. Trinity Logistics, a nationwide third-party logistics provider (3PL), is proud to announce it has been named a 2026 Delaware Top Workplace by The News Journal and Delaware Online. The award recognizes Burris Logistics and its family of companies as one organization, honoring the shared culture across multiple Delaware locations, including Trinity Logistics in Seaford and Burris Logistics in Milford. The Delaware Top Workplaces award is especially meaningful because it is based entirely on confidential feedback from Team Members through a research-backed survey conducted by Energage, the employee engagement company behind the Top Workplaces program. Rather than being selected by a panel of judges, winners are determined solely by the experiences and perspectives of Team Members. For Trinity Logistics, the recognition reflects a culture built on trust, collaboration, and putting people first. Every day, Team Members work together to deliver creative logistics solutions while supporting one another, growing professionally, and living out the company's mission of improving lives through its service. "Receiving this recognition is especially meaningful because it comes directly from our Team Members," said Sarah Ruffcorn, President of Trinity Logistics. "I'm incredibly grateful for the trust, care, and commitment they bring to one another and to our customers every day. Together, we've built a culture where people feel empowered to grow and united by a shared purpose. Everything that makes Trinity special starts with our incredible Team. I'm so proud of what we've accomplished together, and I'm excited for all that's ahead." As part of the Burris family of companies, Trinity shares a larger purpose of improving lives and supply chains by solving tough problems. While each company serves customers in different ways, they are united by a commitment to creating an environment where Team Members feel supported, empowered, and valued. Throughout the survey, Team Members highlighted supportive leadership, opportunities for growth, strong values, and a collaborative atmosphere as defining characteristics of the workplace. Those experiences help shape not only Trinity's culture but also the service customers, carriers, and partners experience every day. "One of the most rewarding parts of my role is seeing our Team Members build meaningful careers while knowing they have people who support them along the way," said Carlie Crouch, Senior Director of People Operations at Trinity Logistics. "This recognition reflects the culture we've built together and our continued commitment to creating an environment where every person feels heard, respected, and encouraged to reach their full potential." For Trinity Logistics, this recognition reinforces what has always been at the heart of the company: a people-first culture where meaningful work begins with caring for the people behind it. About Trinity Logistics Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions(R).Its mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those Trinity Logistics serve. For the past 47 years, Trinity Logistics has been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions. Trinity Logistics is currently recognized as a Top Freight Brokerage by Transport Topics, a Top 100 3PL by Inbound Logistics, and holds a Gold sustainability rating by EcoVadis. About Burris Logistics Established in 1925, Burris Logistics is a fifth-generation, family-owned enterprise headquartered in Milford, Delaware. Through its family of companies, including Honor Foods, Trinity Logistics, and Eagle Business Credit, Burris delivers innovative logistics, transportation, foodservice redistribution, and financial solutions that improve lives and supply chains. Learn more at www.burrislogistics.com.