TripleLift and Cint partner to offer cookieless brand measurement. Triple Lift, Inc. is thrilled to announce an expanded partnership with Cint, and the launch of its new server-to-server integration. This innovative integration creates a seamless, direct line of communication between TripleLift's and Cint's servers, allowing for accurate campaign impact measurement and significantly reducing the potential for errors. In 2022, TripleLift acquired 1plusX, a data management platform for publishers to build and activate first-party audiences, as a first step into a privacy-first future. The use of cookieless solutions has grown exponentially, making it difficult to track campaign exposures and therefore field respondents for impact measurement studies. Since then, Triple Lift, Inc. has partnered with Cint to find innovative ways to bridge the gap on tagless measurement. In 2024, Triple Lift, Inc. started testing if Triple Lift, Inc. could achieve statistically significant measurement for brand lift and awareness campaigns in a completely cookieless environment. This led to the development of its new server-to-server solution, which is not only more robust but also much more efficient. "We are excited to deepen our partnership with TripleLift and provide a first-of-its-kind solution that empowers advertisers to measure brand lift with confidence, regardless of cookies," said Kathryn Failon, Senior Director, Data and Measurement at Cint. "By enabling a seamless, server-to-server connection, we are making it easier than ever for advertisers to measure their campaigns in a privacy-first world." This new integration offers several key benefits for advertisers including: * Seamless activation: No more tagging creatives to perform brand measurement. Triple Lift, Inc. can toggle the measurement on its side on a per-deal basis, making it easier than ever to activate. * Trust and transparency: Since outcomes are measurable with an independent third-party company, brands can rest assured in achieving measurable outcomes. * No added costs: Despite all these improvements, Triple Lift, Inc. is not increasing any fees or minimums to run brand lift studies. This partnership is a huge step in its journey to building the ultimate ad curation platform. It not only strengthens its ability to deliver a full-funnel solution for advertisers but also fills a massive gap in the measurement space. For more information, please visit the TripleLift and Cint websites.

German power tool manufacturer uses native REC to drive sales around Amazon Prime Day. Einhell, a German manufacturer of power tools and electrical garden equipment, was looking to promote their products around Amazon Prime Day through engaging creative that would cut through the noise around the event. The campaign would run throughout the month of July and drive new and returning customers to purchase on Amazon. Through the agency Xingu, Einhell partnered with TripleLift to execute Native Responsive eCommerce Creative (REC) to promote their products on third-party native suppliers. The units automatically incorporate Amazon Product Detail Page elements such as price, current deals and star ratings. Seeing as TripleLift is the first and only SSP to power this format with Native supply, the brand was confident the campaign would perform efficiently. The campaign drove an efficient CPM that was significantly below benchmark. CTR also performed well which ultimately led to a positive ROAS. Check out the results below.

In fact, DirecTV recently confirmed that it has now partnered with TripleLift to launch programmatic pause ads.