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TripleLift
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Programmatic advertising solutions and creative services
TripleLift
Work Here?
Programmatic advertising solutions and creative services
About TripleLift
Industries
Cybersecurity
Design
Consumer Goods
Company Size
201-500
Company Stage
Acquired
Total Funding
$18.2M
Headquarters
New York City, New York
Founded
2012
Overview
TripleLift specializes in programmatic advertising, using automated technology to buy and sell online ads across various formats like online video, Connected TV (CTV), display ads, and native ads. The company is integrated with leading Demand-Side Platforms (DSPs), allowing clients to easily manage their advertising efforts in one place. Unlike many competitors, TripleLift emphasizes privacy and transparency in its practices, building trust with consumers and clients alike. The goal is to provide effective advertising solutions that deliver measurable results for brands and advertisers.
Simplify's Take
What believers are saying
- Growing demand for privacy-first solutions gives TripleLift a competitive market edge.
- Partnership with Scope3 aligns with the trend towards sustainable advertising practices.
- Expansion into retail media networks offers significant growth opportunities.
What critics are saying
- Rapid AI evolution may outpace TripleLift's current capabilities, risking competitive disadvantage.
- Disconnect in DE&I commitments could lead to reputational risks and missed opportunities.
- New leadership roles may cause internal restructuring challenges and operational disruptions.
What makes TripleLift unique
- TripleLift uses computer vision to create ads that blend with user experiences.
- The company offers a wide range of ad formats, including CTV and native ads.
- TripleLift emphasizes privacy-first advertising, building trust with consumers and clients.
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Funding
Total Funding
$18.2M
Below
Industry Average
Funded Over
4 Rounds
Benefits
Medical, dental, & vision
Unlimited PTO
401k w/ employer match
Short-term & long-term disability insurance
Company-wide weekly events
Learning & development
Tenure celebrations
Work-life balance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Triplelift partners with iSpot to deliver streaming insights for programmatic clients.
Brace joins TripleLift from XR Extreme Reach, where she served as CMO.
The steps TripleLift is taking towards sustainability start with partnering with Scope3, a measurement vendor that identifies carbon emissions linked to advertising and helps advertisers reduce their carbon impact.
In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers.
NEW YORK, N.Y., USA, Sept. 2024 - TripleLift, an ad tech company known for enhancing digital advertising across various screens, today announced the promotion of Jennifer Lee to Chief Customer Officer.
TripleLift is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today
About TripleLift
Industries
Cybersecurity
Design
Consumer Goods
Company Size
201-500
Company Stage
Acquired
Total Funding
$18.2M
Headquarters
New York City, New York
Founded
2012
TripleLift is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today