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TrueCar is an online platform that streamlines the car-buying process by offering a clear and efficient marketplace for both new and used vehicles. It serves individual consumers looking to buy or lease cars and connects them with car dealerships. Users can compare prices, view vehicle specifications, and access exclusive deals without the usual haggling. TrueCar partners with certified dealers who list their inventory, allowing consumers to see upfront pricing. The company generates revenue through subscription fees from dealers, commissions on car sales, and advertising services for automotive manufacturers. Recently, TrueCar introduced a pre-qualification feature for financing, enhancing the shopping experience. The goal of TrueCar is to make car buying more transparent and less stressful by providing clear pricing and connecting consumers with trustworthy dealers.
Company Stage
Seed
Employees
201-500
Industries
Automotive & Transportation, Fintech
Total Funding
$363.9M
Headquarters
N/A
Founded
2005
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