TrueLoyal has launched Advanced Analytics, an add-on to its TrueLoyal Rewards software that shows loyalty teams which members to target and when. The San Antonio company announced the product on October 21, 2026. The tool puts a prediction on every member profile. Those predictions feed into the campaign builder, so teams can turn scores into campaign audiences without leaving the platform. It includes AI Churn Prediction, which rates how likely each buying member is to drift away, and next purchase prediction, which estimates when members will buy again. Benchmarking gives each program a Loyalty Health Score against others in its industry, using publicly available data. Advanced Analytics is available now to TrueLoyal Rewards customers.

TrueLoyal, a loyalty and advocacy platform, has launched a beta tool that lets loyalty teams query their program data through any AI assistant. The TrueLoyal MCP, short for Model Context Protocol, was announced on October 14, 2026. Teams can ask in plain language how many members signed up last week, which members have stopped buying, or what their points liability is. They can also build custom dashboards without filing a request. Access is opt-in and off by default. Users see only data their account already permits, and the beta is read-only. The beta is live for select Rewards customers, with general availability planned for later this year.

TrueLoyal, a consumer engagement platform, has expanded its Churn Prediction capability to serve as an intelligence layer across its platform. The tool identifies at-risk customers earlier by analysing behavioural changes, engagement patterns and participation signals before disengagement becomes visible in standard reporting. The model is trained on loyalty programme data within specific industries, allowing it to recognise healthy engagement patterns and flag deviations. This early warning system enables brands to intervene whilst relationships remain intact, rather than relying on reactive win-back campaigns. The capability is embedded within TrueLoyal's platform, allowing brands to respond through multiple channels including rewards, offers and community participation. CEO Jacek Materna said the intelligence layer reveals member behaviour "before it shows up in your numbers". The feature is now available for eligible TrueLoyal Rewards clients.