Truemed

Truemed

HSA/FSA payments at health checkout

About Truemed

Simplify's Rating
Why Truemed is rated
D+
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$37.5M

Headquarters

Austin, Texas

Founded

2022

Overview

TrueMed provides a payment integration that lets customers use Health Savings Account (HSA) and Flexible Spending Account (FSA) funds to buy health-related products and services at checkout. Merchants in health and wellness—selling items like healthy food, supplements, or exercise gear—can add TrueMed to their checkout flow so customers can pay with pre-tax funds directly at the point of sale. The platform processes HSA/FSA payments given qualified medical expenses, helping merchants reach the $140 billion pool of HSA/FSA funds and expand their customer base. Unlike general payment options, TrueMed focuses specifically on enabling HSA/FSA usage for health-promoting products, which creates a specialized payment option for merchants and customers. The company earns revenue through transaction fees or subscription fees charged to merchants using its service, with the goal of increasing sales for health-focused products by making it easier for customers to use pre-tax funds.

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Simplify's Take

What believers are saying

  • $34M Series A from Andreessen Horowitz fuels expansion after 3x YoY revenue growth.
  • Gen Z (56%) and Millennials (50%) drive $189B HSA assets growth in 2026.
  • Highmark partnership on May 1, 2026, accesses employer HSA/FSA for root-cause health.

What critics are saying

  • Stripe processes HSA/FSA cards directly, bypassing Truemed's LMN fees within 6 months.
  • IRS Notice 2026-05 eliminates LMN needs, destroying clinician moat by August 2026.
  • Peloton builds in-house HSA flows, churning Truemed integration by May 2028.

What makes Truemed unique

  • Truemed issues Letters of Medical Necessity via licensed clinician review for HSA/FSA eligibility.
  • Exclusive Shopify-approved payment integration unlocks HSA/FSA for wellness merchants.
  • Partners with Peloton, Eight Sleep, Nike Strength for seamless checkout qualification.

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Funding

Total Funding

$37.5M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$34M
Truemed

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

Unlimited Paid Time Off

Remote Work Options

Home Office Stipend

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

3%

2 year growth

-2%
Amoeba CrossFit
Apr 3rd, 2026
Fitness is healthcare: how to save 30% on your Amoeba CrossFit membership.

Fitness is healthcare: how to save 30% on your Amoeba CrossFit membership. Save 30% at Amoeba CrossFit using HSA/FSA funds. Your CrossFit training is now tax-deductible healthcare. Learn how to qualify in 2 minutes! April 3, 2026 At Amoeba CrossFit, Amoeba has always believed that the work you do inside these walls is the most powerful medicine available. Whether it's improving your heart health, building functional strength, or managing stress, your commitment to CrossFit is a proactive investment in your future. Now, the healthcare system is finally catching up. Amoeba is excited to announce that Amoeba has partnered with TrueMed to allow its members to pay for their memberships using pre-tax HSA/FSA funds. Because your fitness regimen helps prevent and treats chronic conditions, it can now be officially classified as a medical expense. What does this mean for you? By using pre-tax dollars, the average member saves 30% on their membership. That's money back in your pocket for doing exactly what you're already doing: showing up and working hard. How it works. Amoeba has made the process as simple as possible. No doctor's office wait times or mountains of paperwork required. * Quick Screening: Click here to take a 2-minute health survey * Medical Review: A licensed provider will review your information to determine if CrossFit is a medically necessary intervention for you (to treat or prevent conditions like hypertension, diabetes, or obesity). * Receive Your LMN: If eligible, you'll receive a Letter of Medical Necessity (LMN) via email. * Start Saving: Use that LMN to submit your monthly dues for reimbursement through your HSA/FSA provider. Your LMN is valid for a full 12 months. Why Amoeba is doing this. Its mission has always been to make its community the healthiest it can be. By removing the financial barriers to elite fitness, Amoeba can help more people stay consistent, stay healthy, and stay out of the hospital. No items found. CrossFit Gym in Clovis

1851 Franchise
Mar 31st, 2026
Fitness Premier partners with Truemed to let members use HSA and FSA funds.

Fitness Premier partners with Truemed to let members use HSA and FSA funds. The new partnership gives members a streamlined way to apply pre-tax health dollars toward gym memberships, training and recovery services. 3:34 PM - 03/31/26 Table of contents. Fitness Premier 24/7 Clubs has partnered with Truemed, a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases, giving members a new way to put their pre-tax dollars toward gym memberships, personal training and recovery services. "For a while, everybody in our industry was talking about how to tap into that resource so that people can use those benefits for items like memberships and personal training," said Rick King, vice president of Fitness Premier. "In the past, there was really never a good avenue or a straight line path for that to happen. I know that I have friends and family who have huge HSA and FSA accounts that they have to go try to spend at the end of the year, and it goes underutilized." The process involves a brief online intake survey that takes roughly 3 minutes to complete. If someone qualifies, they can apply those funds to a gym membership and related services. Coverage varies by plan, but members can apply those funds toward dues and additional services, such as personal or group training. Once the survey is submitted, an independent licensed clinician reviews the information and determines whether a Letter of Medical Necessity can be issued. King said the turnaround is fast and the odds are favorable, with an approval rate above 80%. A new angle for corporate wellness. Beyond individual members, the partnership gives Fitness Premier a stronger foothold in corporate wellness conversations, where budget constraints have historically made it difficult to build new programs with local businesses. "A lot of times employers are saying, 'Hey, we already contribute a lot of money toward corporate wellness, there really isn't any more budget to design a program specifically with you,'" King said. "So it gives us a better angle going into the conversation - we're not asking them to put together a program above and beyond what they're already doing, but just letting them know we can accept the HSA and FSA funds they're already contributing to." Fitness Premier expects the partnership to reshape how prospective members think about gym memberships, encouraging them to see fitness as an ongoing health need rather than a discretionary purchase. "We're definitely seeing more traffic in our gyms, so I know that is going to help with that, but also we have our recovery space too," said Jillyan Morris, franchisee success manager at Fitness Premier. "So not only are people invested in their health and fitness journey, but they're also investing in recovery, too, and the extra money they're already putting aside in their HSA or flexible spending account can help cover that as well." Built to last. King said Truemed provided staff training and marketing materials - including email campaigns and in-club signage - to support the rollout, and he encouraged other gym owners to look into the partnership. "If there's any other fitness owners, independent gym owners out there reading this, it would be a really good phone call or contact to make," he said. "They really did a good job as a company, their follow-up is good, and they're serving us well." By unlocking pre-tax health dollars for fitness, the brand is not only lowering barriers to entry but also reinforcing the idea that consistent exercise is a core part of overall healthcare. For members who have long wondered how to use those HSA and FSA balances, the answer may now be as simple as going to the gym. To find out more information on costs to buy this franchise, please visit: https://ownafitnesspremier.com/.

Sun Tanner
Mar 12th, 2026
photography by AlexAmayaProductions

photography by alexamayaproductions. Many people have Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) through their employer, but most only think to use these funds for traditional medical expenses like doctor visits or prescriptions. What many people don't realize is that certain wellness services may also qualify for HSA or FSA reimbursement when they are supported by a Letter of Medical Necessity from a licensed provider. At Sun Tanner in Parrish, FL, Sun Tanner has partnered with Truemed to help clients determine eligibility for HSA FSA eligible services that support overall wellness and recovery. What Are HSA and FSA Accounts? Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) allow individuals to set aside pre-tax money for health-related expenses. These accounts are commonly used for things like: - doctor visits - prescriptions - medical procedures - physical therapy Because these funds are pre-tax, many individuals save money on healthcare expenses while using benefits already provided through their employer. However, under certain circumstances, wellness services may also qualify when they are considered medically necessary. How Wellness Services Can Become HSA FSA Eligible Some wellness services may qualify as HSA FSA eligible services when a licensed medical provider determines they support a specific health need. This is typically done through a Letter of Medical Necessity, which documents that a particular service may benefit your health. At Sun Tanner, Sun Tanner work with Truemed, a platform that helps connect clients with licensed providers who review a short health survey and determine whether certain services may qualify. If approved, you receive documentation that can be used when submitting your receipt for reimbursement through your HSA or FSA provider. How the Truemed Process Works The process is simple and designed to make eligibility determination quick and straightforward. First, clients complete a short health survey through Truemed. This survey is reviewed by a licensed medical provider. If the provider determines that certain wellness services may support your health needs, they may issue a Letter of Medical Necessity. Once approved, you can book your service at Sun Tanner and pay normally. After your appointment, you submit your receipt and documentation to your HSA or FSA administrator for possible reimbursement. Many clients find this process allows them to make better use of their existing health benefits. Wellness Services Available at Sun Tanner Sun Tanner provides a variety of wellness services designed to support recovery, relaxation, and overall wellbeing. Depending on individual eligibility, some services may qualify for HSA or FSA reimbursement when supported by a Letter of Medical Necessity. Its wellness services include treatments such as: Cryotherapy Red Light Therapy Halo Therapy Sculpt Pod sessions Advanced facial treatments These services are designed to support circulation, muscle recovery, skin health, and overall wellness. Why More People Are Using HSA or FSA Funds for Wellness For many individuals, HSA and FSA funds go unused each year simply because they are only associated with traditional healthcare expenses. Using these funds for eligible wellness services can help individuals make better use of their benefits while supporting their health and recovery. Because HSA and FSA accounts are funded with pre-tax dollars, many people are able to reduce their overall healthcare costs while investing in services that promote wellbeing. Wellness Services in Parrish, FL Sun Tanner proudly serves clients in Parrish, Ellenton, Palmetto, Bradenton, and the surrounding Manatee County area. If you live in the region and have an HSA or FSA account, you may be able to use those funds for HSA FSA eligible services at Sun Tanner depending on your eligibility determination. Check Your HSA or FSA Eligibility If you have an HSA or FSA account and are interested in using it for wellness services, the first step is completing a short health survey through Truemed. A licensed provider will review your responses and determine whether certain services may qualify for reimbursement. If approved, you can enjoy your services at Sun Tanner and submit your documentation to your HSA or FSA provider. Share the Post: March is an exciting month at Sun Tanner Tanning & Wellness Spa in Parrish, Florida. Not only are Sun Tanner celebrating If you've been looking for the perfect way to refresh your skin this season, Sun Tanner Tanning & Wellness Spa * Mon-Thu: 10AM-8PM * Fri: 9AM-5PM * Sat: Closed * Sun: 9AM-5PM * (941) 315-7762 * 8413 US-301 N, Parrish, FL 34219

Kinetic Arm
Feb 9th, 2026
Kinetic Arm x Truemed | HSA/FSA Eligibility Explained

Kinetic Arm x Truemed | HSA/FSA eligibility explained. Kinetic Arm x Truemed: How qualified customers may Use HSA/FSA funds for performance arm support. Athletes and active individuals invest heavily in their training, recovery, and long-term performance. With the launch of Kinetic Arm's partnership with Truemed, qualified customers may now be able to use Health Savings Account (HSA) or Flexible Spending Account (FSA) funds toward eligible Kinetic Arm products - making smarter arm support more accessible through pre-tax dollars. In this guide, The Kinetic Arm Limited'll break down: * What the Kinetic Arm x Truemed partnership means * How HSA/FSA eligibility works * Who may qualify * How to get started What is truemed? Truemed is a healthcare technology platform that helps qualified customers use HSA/FSA funds for products that may support specific health-related needs. Through Truemed, customers complete a clinical intake form. An independent licensed practitioner reviews the information to determine whether a Letter of Medical Necessity (LMN) is appropriate based on individual circumstances. What the Kinetic Arm x Truemed partnership means. Kinetic Arm has partnered with Truemed to streamline the process for customers who may qualify to use HSA/FSA funds for eligible products. This partnership allows qualified customers to: * Complete a secure health survey * Receive a practitioner-reviewed Letter of Medical Necessity (LMN) if appropriate * Use HSA/FSA funds at checkout or submit for reimbursement, depending on plan rules Important: Eligibility is not guaranteed and is determined on an individual basis by a licensed practitioner and the customer's HSA/FSA administrator. What is an HSA or FSA? Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) allow individuals to set aside pre-tax dollars for qualified healthcare expenses. Because these funds are pre-tax, qualified purchases may result in average tax savings of around 30%, depending on individual tax situations. HSAs and FSAs are often used for: * Medical services * Certain health-related products * Provider-recommended support tools How Kinetic Arm fits into HSA/FSA eligibility. Kinetic Arm products are designed as dynamic arm support systems that provide external, non-restrictive support to the shoulder and elbow during physical activity. They are commonly used by: * Throwing athletes * Overhead and swinging athletes * Active adults with repetitive arm demands * Occupational users performing high-volume arm work With a Truemed-issued Letter of Medical Necessity (LMN), some Kinetic Arm products may be HSA/FSA-eligible for qualified customers. How the truemed process works. Here's a step-by-step overview: 1. Choose your product. Select an eligible Kinetic Arm product, such as the K2 BioKinetic(R) Sleeve, designed for dual-joint shoulder and elbow support. 2. Complete the clinical intake form. During checkout, qualified customers complete a secure health survey powered by Truemed. 3. Practitioner review. An independent licensed practitioner reviews the intake form to determine whether a Letter of Medical Necessity (LMN) is appropriate. 4. Use HSA/FSA funds. If approved, customers can: * Pay with an HSA/FSA card, or * Use a personal card and submit for reimbursement, depending on plan rules Who may qualify? HSA/FSA eligibility depends on individual circumstances and plan requirements. Customers who may qualify often include those who: * Have ongoing or repetitive arm stress related to activity * Require external arm support to manage physical demands * Receive a practitioner-issued Letter of Medical Necessity Eligibility is not automatic and varies by individual. Why this matters for athletes & Active adults. HSA and FSA funds are already your money. Using them strategically allows qualified customers to invest in: * Long-term arm care * Performance-focused support * Products designed for repetitive motion and durability Instead of letting unused FSA funds expire, this partnership helps eligible customers apply those funds toward products they already need. Frequently asked questions. Is Kinetic Arm HSA/FSA eligible? Some Kinetic Arm products may be HSA/FSA-eligible with a Truemed-issued Letter of Medical Necessity for qualified customers. Is eligibility guaranteed? No. Eligibility is determined by an independent licensed practitioner and your HSA/FSA administrator. Get started. If you're interested in seeing whether you may qualify to use HSA/FSA funds for Kinetic Arm products: Disclaimer: Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. Jason Colleran Jason Colleran is a biomechanics expert with over 22 years of experience in athlete development and injury prevention. As a consultant to physical therapists, strength coaches, and clinicians, he has worked with world-class athletes across MLB, NFL, NBA, UFC, and ATP. Jason is the founder and CEO of Kinetic Arm, creator of the scientifically proven dynamic arm stabilizer that reduces arm stress while preserving full mobility.

Devenir
Jan 1st, 2026
Devenir HSA Newsletter: January 2026

Subscribe to Devenir's monthly newsletter and stay up to date with the latest HSA news! Each month Devenir highlights a selection of articles to keep you in the know of the latest trends and developments in the HSA marketplace. A summary of the articles included in the January 2026 edition: * Truemed Closes $34 Million Series A To Unlock HSA/FSA Funds For Lifestyle Interventions * Gen Z, Millennial Workers Spur Growth in Health Savings Accounts for New Year * Treasury, IRS Provide Guidance On New Tax Benefits for Health Savings Account Participants Under the One, Big, Beautiful Bill * Young Americans Lead in HSA Adoption But Carry Heaviest Economic Burden, HealthEquity Research Finds * HSA Bank Acquires SecureSave Truemed Closes $34 Million Series A To Unlock HSA/FSA Funds For Lifestyle Interventions. Truemed announced a $34 million Series A funding round led by Andreessen Horowitz, with participation from Bessemer Venture Partners, Long Journey Ventures, BoxGroup, and Trust Ventures. The company has experienced 3x year-over-year revenue growth for the past two years and will use the new capital to continue building out its industry-leading products and portfolio, and to grow consumer awareness about access to lifestyle interventions through HSAs and FSAs. "HSAs and FSAs are one of the most effective tools available for addressing chronic illness and obesity, and should soon be as ubiquitous as a 401k," said Justin Mares, founder and CEO of Truemed. "Combining the world's top portfolio of preventive products with a tech solution for the HSA/FSA process will help us go beyond a focus on sick care to making preventive lifestyle interventions an everyday approach." Gen Z, Millennial Workers Spur Growth in Health Savings Accounts for New Year. Gen Z and millennial workers, roughly in their 20s, 30s and early 40s, are fueling a boom in health savings accounts (HSA). Survey data from HSA research firm Devenir shows that in 2015, HSA accounts held a total of $30.2 billion in assets, of which $26 million was in deposits and $4.2 billion was invested. Estimates for 2026 show total HSA assets reaching $189 billion, comprising $94.3 billion in deposits and $94.2 billion in investments. Steve Morris, a retired investment planner from Oakmont, Pa, reports that HSAs are tax-advantaged medical savings that can be opened in conjunction with a high-deductible health plan (HDHP). HSAs may be offered through an employer whose health benefits include a high-deductible health plan option. They can also be used by others who have an HDHP for health insurance through an individual plan or perhaps a self-employed health insurance plan. Treasury, IRS Provide Guidance On New Tax Benefits for Health Savings Account Participants Under the One, Big, Beautiful Bill. The Department of the Treasury and the Internal Revenue Service issued Notice 2026-05 (PDF) providing guidance on new tax benefits for Health Savings Account participants under the One, Big, Beautiful Bill. These changes expand HSA eligibility, which allows more people to save and to pay for healthcare costs through tax-free HSAs. Young Americans Lead in HSA Adoption But Carry Heaviest Economic Burden, HealthEquity Research Finds. As healthcare costs continue to strain American families, HealthEquity released its inaugural Healthcare Affordability Pulse survey results, revealing a striking generational paradox: younger Americans are leading in HSA adoption and benefits engagement, yet they simultaneously report the highest levels of economic anxiety and workplace financial distraction. The Fall 2025 Healthcare Affordability Pulse surveyed employed Americans and found that 56% of Gen Z and 50% of Millennials have HSAs, significantly outpacing Gen X (35%) and Boomers (24%). Despite this proactive approach to healthcare savings, Gen Z reports the highest economic concern at 84%, and younger workers are significantly more likely to say financial stress affects their workplace performance. "We're seeing a generation that's financially engaged and taking advantage of tools like HSAs earlier in their careers, but they're also carrying a heavier burden of economic anxiety," said Scott Cutler, HealthEquity President and CEO. "Gen Z and Millennials know they need to save for healthcare and are doing their part, but they're doing it in a very different economy, one where higher costs and uncertainty are creating real stress that follows them into the workplace. Giving them simple, portable ways to save and pay for healthcare is one of the most important steps we can take to support their financial health." HSA Bank Acquires SecureSave. HSA Bank announced that it has acquired SecureSave, a provider of employer-sponsored emergency savings accounts (ESAs). HSA Bank becomes one of the largest providers of emergency savings accounts in the country. SecureSave will continue to operate with its current platform and serve its clients who will benefit from HSA Bank's suite of products.

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