Trulioo

Trulioo

Identity verification services for businesses

About Trulioo

Simplify's Rating
Why Trulioo is rated
A+
Rated A on Competitive Edge
Rated A+ on Growth Potential
Rated A on Rating Differentiation

Industries

Government & Public Sector

Enterprise Software

Cybersecurity

Company Size

201-500

Company Stage

Series D

Total Funding

$470.9M

Headquarters

Vancouver, Canada

Founded

2011

Overview

Trulioo offers identity verification services through its GlobalGateway API, enabling businesses to confirm the identities of their customers and merchants. This service is vital for industries like finance and e-commerce, where verifying user legitimacy is essential. Trulioo stands out by providing easy integration options, allowing clients to quickly add identity verification to their systems. The company's goal is to enhance security and compliance for businesses while supporting them, especially during challenging times.

Simplify Jobs

Simplify's Take

What believers are saying

  • Trulioo's innovations reduce job processing times by 60%, boosting verification efficiency.
  • The rise of real-time payments increases demand for Trulioo's instant verification services.
  • Expansion into Europe, especially Ireland, offers strategic growth opportunities amid geopolitical tensions.

What critics are saying

  • Emerging startups using blockchain technology could threaten Trulioo's market share.
  • Synthetic identity fraud poses challenges to Trulioo's current verification processes.
  • Stricter data protection regulations may require Trulioo to adapt its practices.

What makes Trulioo unique

  • Trulioo's GlobalGateway API offers seamless integration for identity verification across 195 countries.
  • The company leverages advanced AI and machine learning for efficient fraud detection and prevention.
  • Trulioo's strategic partnerships, like with Collabria, enhance its presence in financial services.

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Funding

Total Funding

$470.9M

Above

Industry Average

Funded Over

5 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$394M
Trulioo

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Parental Leave

Hybrid Work Options

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

1%
BIIA
Apr 5th, 2025
Trulioo hires Leigh Ramsden as new CFO

Identity verification firm Trulioo has appointed Leigh Ramsden as the its new chief financial officer.

Startup Ecosystem
Apr 4th, 2025
Trulioo Appoints Vicky Bindra as New CEO

Under Munford's leadership, Trulioo expanded its global presence, tripled its revenue, and secured a $476-million CAD Series D round.

BetaKit
Apr 3rd, 2025
Trulioo Taps Former Nuvei Exec Vicky Bindra To Take Over For Retiring Ceo Steve Munford

Munford, who led the company to unicorn status, will work with Bindra to ensure a smooth transition

FF News
Mar 24th, 2025
Latest Wave Of Trulioo Ai And Learning Innovation Accelerates Job Processing By 60%

Trulioo, an industry-leading identity platform with proven global coverage for person and business verification, today announced across-the-board advances in its state-of-the-art Identity Document Verification from continuous innovation around proprietary AI and machine learning models.Trulioo has found advanced fraud techniques – such as ID alterations and deepfakes – account for 16% of all attacks, which raises the stakes for ongoing document verification innovation. Trulioo has met the challenge by building and continuously refining best-in-class AI and machine learning models that fend off sophisticated fraud while ensuring accuracy and minimizing friction for users.The latest round of innovation around the models in the past six months led to:Up to a 60% reduction in job processing times, enabling faster identity verificationA 20% increase in verification rates, helping businesses onboard more legitimate customersUp to a 20% rise in auto-approval rates, minimizing manual reviews and reducing friction for users and cost for organizationsAI and Machine Learning Features Power Faster, Smarter VerificationAdvanced AI and machine learning features from Trulioo are setting a new benchmark in document verification.Next-Generation Autocapture: Automatically captures multiple high-quality images per second using machine learning to improve fraud detection in real time and ensure accuracy in document verification and biometrics without manual effort.Advanced Face Matching: Uses deep learning models and convolutional neural networks to extract and analyze unique facial features and calculate a similarity score for precise identity verification.Intelligent Document and Liveness Authentication: Applies machine learning to verify ID documents across the globe by detecting security features, extracting key information and ensuring the authenticity and liveness of the document. That improves accuracy, strengthens regulatory compliance and minimizes the need for manual review.Robust Fraud Detection: Detects and analyzes documents and selfies for signs of forgery, deepfakes and digital manipulation by employing pattern recognition to identify anomalies in security features such as holograms, watermarks and microprinting.“We built our proprietary, in-house machine learning models from the ground up, which gives us the agility to quickly respond to new threats and our customers’ evolving needs,” said Hal Lonas, Trulioo chief technology officer. “With a relentless focus on innovation, we’re transforming the way businesses verify identities and defend against sophisticated fraud. The results we’ve seen during the past six months prove that our customers thrive when we stay on the cutting edge of technology.”

BetaKit
Mar 6th, 2025
Ireland Is Where Canadian Tech Lands In Europe

With a US trade war now in motion, Ireland is becoming a critical landing spot for Canadian tech companies

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