About

Trulioo provides identity verification services to businesses globally, helping them confirm the identities of their customers and merchants. Their main product, GlobalGateway, is an API that allows companies to easily integrate identity verification into their systems. This is especially important for industries like finance and e-commerce, where verifying user legitimacy is crucial. Trulioo supports a wide range of clients, from small businesses to large enterprises, and enables them to onboard customers from over 195 countries, ensuring compliance with international standards. Unlike many competitors, Trulioo offers flexible pricing through subscription or pay-per-use models, and has even provided free transactions to support small businesses during the Covid-19 crisis. Their goal is to enhance security and compliance for businesses by making identity verification straightforward and accessible.

Simplify's Take

What believers are saying

• Partnerships with industry giants like Mastercard and Capital.com enhance Trulioo's credibility and market reach.
• The appointment of David Liu as Senior Vice President of Fraud & Risk brings extensive expertise in fraud mitigation, strengthening Trulioo's leadership in fraud prevention.
• Trulioo's ability to support businesses in diverse industries, from financial institutions to e-commerce platforms, provides ample growth opportunities.

What critics are saying

• The highly competitive identity verification market requires continuous innovation to maintain a leading position.
• Reliance on partnerships for market expansion could pose risks if these partnerships do not yield expected results.

What makes Trulioo unique

• Trulioo's GlobalGateway API offers seamless integration for identity verification, making it easier for businesses to enhance security and compliance measures.
• The company's global reach, covering over 195 countries, sets it apart from competitors with more limited geographic coverage.
• Trulioo's commitment to supporting small businesses, demonstrated by offering 100 free transactions per month during the Covid-19 crisis, highlights its customer-centric approach.

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