About

Trulioo provides identity verification services that help businesses confirm the identities of their customers and merchants through its main product, GlobalGateway, an API for easy integration. This service is vital for industries like finance and e-commerce, where verifying user legitimacy is essential. Trulioo stands out by offering support for onboarding customers from over 195 countries and providing flexible pricing models, including free transactions for small businesses during the Covid-19 crisis. The company's goal is to enhance security and compliance for businesses while making the verification process straightforward.

Simplify's Take

What believers are saying

• Partnerships with industry giants like Mastercard and Capital.com enhance Trulioo's credibility and market reach.
• The appointment of David Liu as Senior Vice President of Fraud & Risk brings extensive expertise in fraud mitigation, strengthening Trulioo's leadership in fraud prevention.
• Trulioo's ability to support businesses in diverse industries, from financial institutions to e-commerce platforms, provides ample growth opportunities.

What critics are saying

• The highly competitive identity verification market requires continuous innovation to maintain a leading position.
• Reliance on partnerships for market expansion could pose risks if these partnerships do not yield expected results.

What makes Trulioo unique

• Trulioo's GlobalGateway API offers seamless integration for identity verification, making it easier for businesses to enhance security and compliance measures.
• The company's global reach, covering over 195 countries, sets it apart from competitors with more limited geographic coverage.
• Trulioo's commitment to supporting small businesses, demonstrated by offering 100 free transactions per month during the Covid-19 crisis, highlights its customer-centric approach.

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