How to combat the growing deepfake threat in financial services.At Money20/20 USA 2024 we spoke to Zac Cohen, Chief Product Officer at Trulioo, a company at the forefront of ID verification. The fight against fraud is facing fresh threats from the rise of generative AI and deepfakes. Financial institutions are under increasing pressure to protect their customers. After all, identity theft accounted for almost $23 billion lost to fraud in 2023.Here Cohen talks about the need for layered defences, agile adaptation, and partnerships with trusted technology providers to stay ahead. We also find out about Trulioo’s scalable approach which turns AI around from a threat to a tool for good.Using Generative AI for Good… And BadZac Cohen introduces the interview by explaining that Trulioo are leaders in identity verification, working on revolutionising the Know Your Customer (KYC) and Know Your Business (KYB) sides of an organisation. They use data, documents, and fraud intelligence within a customizable orchestration platform to ensure seamless and secure onboarding for individuals and businesses alike.It’s a fresh take on fraud prevention which is often seen as a reactionary game of whack-a-mole, something Cohen attempts to dispel

Credit union credit card issuer Collabria Financial Services has teamed up with digital identity verification fintech Trulioo.

NEW YORK, Nov. 19, 2024 /PRNewswire/ -- Women's Entrepreneurship Day Organization (WEDO) marked the 11th anniversary of Women's Entrepreneurship Day with the monumental #WEDO2024 Summit at the United Nations headquarters in New York City. Officially proclaimed on November 19th, this celebration highlighted a decade of transformative impact and global empowerment. The #WEDO2024 summit brought together leaders, innovators, and changemakers to champion economic freedom and entrepreneurial opportunities for women worldwide. A Message from Wendy Diamond"For 11 years, we've empowered women to create meaningful change through entrepreneurship and innovation," said Wendy Diamond, founder of Women's Entrepreneurship Day Organization (WEDO), LDP Ventures, and Animal Fair Media. "This year, we're revolutionizing lives—providing AI education to one million disadvantaged women, funding microloans, and supporting incarcerated women as entrepreneurs."